Microsoft Office Marketing

Aba Nhyira Micah

909-***-**** a ******@****.*****.***

EDUCATION

● Masters in International Studies (Minor in Econometrics) May, 2018 University of San Francisco, San Francisco,CA

Conducting research on the effect of FDIs on existing firms in host countries using firm level data.

● Diploma, French Level A2 April 2016

Alliance Fr ançaise, Accra Ghana

● Bsc. Business Administration (Marketing Major) June 2014 Kwame Nkrumah University of Science & Technology, Kumasi, Ghana Conducted a research on how promotional packages have an effect on consumer purchasing behavior . EMPLOYMENT HISTORY

Research Assistant June - August 2017

Saving Mother, Giving Life (SMGL), Uganda

● Assisted in Monitoring and Evaluation (M&E) of a research project measuring postpartum depression in women who have gone through antenatal and postnatal care.

● Responsible for data management and intervention implementation across 6 towns in Uganda. Marketing and Brand Strategist J une 2013- August 2016 Joe Mettle Ministries

● Working for Joe Mettle as a brand strategist meant determining the most innovative approach on how to enhance his image to the general public. We used research data to make analysis in identifying the best way to introduce new music while taking out old ones.

● Management Duties: organized and maintained the daily schedule including emails, rolling calls, booking of appointments, and coordination of logistics for travel, press, photo shoots, video shoots, fittings, and rehearsals.

● Tour Support: extensive research of city and venue, photographer/videographer to capture behind the scenes and performance,

● Social Networking: updated Twitter, Facebook, and Instagram with new content regularly

● Award Shows: oversaw styling and preparation for award shows: Vodafone Ghana Music Awards etc. Researched and booked additional.

Financial Analysis Associate October - December 2016 Twitch, San Francisco

● Managed internal database and provided statistical analysis report for the general household team. The analysis was done to observe most used facilities in current Twitch buildings in order to make decisions for Twitch buildings under construction for both employees and customers.

● Provided finance administrative support for the Real Estate Team by handling purchasing orders.

● Worked closely with both editing and field team to ensure the accuracy of daily survey data input for the Real Estate department.

Producer August 2014 - June 2016

Atlantis Radio, Ghana

● Produced the Evening Drive Show and brought on major players to advertise on the show.Eg. MTN Ghana, KIA (Rio) Zivchick Fruit Juice.Advertisement on the show increased by 45%. Managed partner and stakeholder relationships effectively.

● Led and managed portfolios of new clients individually, focusing on managing priorities among launching new campaigns, sustaining existing clients, and advocating to potential clients .

● Increased listener engagement by 20%.

● Successfully introduced two new segments on the show and structured storylines for radio presentations from insights.

Marketing & Analytics Intern June - August 2013

Innova DDB

● Assisted in the coordination and execution of brand events, photoshoots, meetings

● Conducted online research into digital and mobile offerings and innovations

● Performed trend analysis and competitive research for clients and communicated the research to other members of the team and management.

● Supported brand promotion execution through assisting with collateral and media tracking and tracking of brand launch calendars

● Wrote and strategized SEO-friendly content

SKILLS

● Proficient in STATA, Facebook Ads Manager, Facebook and Twitter Analytics, Hootsuite, and Microsoft Office Suite of Applications, Salesforce and A/B Testing.

● Multicultural sensitivity and skills from having lived in Europe, Africa and U.S.A

● Ability to create and deliver persuasive, clear, and concise communications for various audiences with minimal guidance.

● Creative thinking and problem solving

● Excellent communication skill

● Proactive, independent worker with the demonstrated capacity to lead, motivate and work well with others.

● Intermediate reading, writing and speaking skills in French.

● Enjoys creative thinking and problem solving; Excellent verbal communication skills for managing building, sustaining, and growing client relationships.

● An excellent bass player and a drama director.

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