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A dynamic social media and digital communications professional with seven years of experience in implementing effective cross-channel digital marketing campaigns for diverse audience segments. Possess an excellent mastery of multiple social media platforms, analytics tools, and public relations strategies. Proficient in the use of creative content to increase brand awareness, shape narratives, and generate organic engagement as well as conversion. P

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SENIOR COMMUNICATIONS MANAGER

Manage agency team of seven in executing strategic public relations campaigns for clients in over 10 countries Implemented media strategy for African Union's #DGTrends event reaching an online audience of 35 million Develop and implement cross-channel digital marketing campaigns to reach clients audience segments Oversee the graphics and video production team in creating engaging visual content for media campaigns Conduct analysis and interpretation of social media data and trends to provide insightful reports for clients Write compelling press releases, articles, and op-eds for placement in national newspapers and major blogs Design and deploy digital ads, and manage $10,000 monthly campaign budget optimized for best results The Alpha Reach April 2016 - till date

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SOCIAL MEDIA • DIGITAL MARKETING • COMMUNICATIONS • PUBLIC RELATIONS

(1-202-***-**** • ac6bj2@r.postjobfree.com • https://www.linkedin.com/in/bukolaogunyemi/ • Bowie, MD SENIOR MARKETING COMMUNICATIONS ASSOCIATE

Supervised the entire process of company rebranding, including the design of new brand identity and website Created engaging text and designed appealing graphics content for daily, weekly, and monthly financial reports Achieved a 20% reduction in operational expenses by using email marketing for investor communications Developed marketing content for company website, brochures, and proposals to new and existing investors Managed relationship with media agencies for cost-effective marketing and public relations campaigns Increased firmwide productivity by optimizing internal communications channels for better team collaboration Leveraged social media to increase company's digital footprint and improve overall brand awareness Sankore Investments March 2015 - March 2016

SENIOR SOCIAL MEDIA MANAGER

Supervised team of three in managing social media accounts of 8 artists including Grammys nominee Femi Kuti Developed text and graphics content for audience engagement on all the major social media platforms Managed the development of online advertising campaigns to increase engagement and audience growth Managed the writing and dissemination of all press releases to newspapers, blogs, TV, and radio channels Provided content and publicity support for corporate events and presentations, including TV and radio adverts Designed and executed digital marketing strategy for artist album, achieving 1 billion impressions on Twitter Achieved 300% increase in the combined social media followership and engagement rates of all the artists Chocolate City Group January 2014 - March 2015

SOCIAL MEDIA MANAGER

Created, managed on day-to-day basis all social media accounts for the football club and the Head Coach Designed compelling brand collateral materials for online and offline marketing and publicity campaigns Improved usability of club website by developing SEO-friendly content for the blog and landing pages Awarded best use of social media in sports category (2014) by creative intelligence firm Alder Consulting COD United Football Club July 2012 - December 2013 DIGITAL MARKETING MANAGER

Achieved 40% increase in online sales by using web analytics tools to track and optimize user experiences Improved audience retention on company website by over 50% through engaging content optimization Designed email templates and landing pages to drive engagement with new and existing customers Managed a monthly digital ads budget of $2,000 to generate new leads via Google, Facebook, and Yahoo Madeleine Leigh Brands Limited January 2011 - June 2012 A

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BEST TWITTER PERSONALITY (NOMINEE)

African Blogger Award 2014

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BACHELOR OF SCIENCE IN BIOCHEMISTRY

Obafemi Awolowo University, Ile-Ife 2004 - 2010

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SOCIAL MEDIA CONSULTANT

The African Union 2017 - till date

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Hootsuite Social Media Management Certification

Hubspot Content Marketing Certification

Social Media Marketing Certification

Google Analytics Certification

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30th African Union Summit, Addis Ababa 2018

UNFPA Regional Meeting, Accra 2017

East African Regional Economic Conference, Nairobi 2016 African Liberty Academy, Accra 2015

Social Media Week, Lagos 2014

Internews Internet Policy Training, Lagos 2013

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Member, Data & Marketing Association

Member, Internet Marketing Association

Central Working Committee, The Future Africa Awards Columnist, africanliberty.org

SENIOR SECONDARY SCHOOL CERTIFICATE (WAEC)

Osun State School of Science, Imesi-Ile 2001 - 2003 SOCIAL MEDIA INFLUENCER

United Nations Population Fund 2017 - till date

COMMUNICATIONS CONSULTANT

The North East Children's Trust 2017 - 2018

DIGITAL MARKETING CONSULTANT

Peugeot Automobile Nigeria 2014 - 2015

NATIONAL MERIT WINNER

Shell Undergraduate Scholarship Award 2005 - 2008 P

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Research

Creativity

Teamwork

Versatility

Multitasking

Organization

Detail Oriented

Leading Teams

Decision Making

Problem Solving

Time Management

Verbal Communication

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Canva

Buffer

HubSpot

KeyHole

HootSuite

Photoshop

MailChimp

Wordpress

Brandwatch

Microsoft Office

Constant Contact

Google Analytics

Twitter Analytics

Facebook Insights

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SEO

Blogging

A/B Testing

Copywriting

Social Media

Speech Writing

Media Relations

Public Speaking

Graphics Design

Email Marketing

Creative Writing

Content Strategy

Content Creation

Digital Marketing

Customer Service

Keyword Analysis

Website Analytics

Contact this candidate