Social Media Digital Marketing
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A dynamic social media and digital communications professional with seven years of experience in implementing effective cross-channel digital marketing campaigns for diverse audience segments. Possess an excellent mastery of multiple social media platforms, analytics tools, and public relations strategies. Proficient in the use of creative content to increase brand awareness, shape narratives, and generate organic engagement as well as conversion. P
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SENIOR COMMUNICATIONS MANAGER
Manage agency team of seven in executing strategic public relations campaigns for clients in over 10 countries Implemented media strategy for African Union's #DGTrends event reaching an online audience of 35 million Develop and implement cross-channel digital marketing campaigns to reach clients audience segments Oversee the graphics and video production team in creating engaging visual content for media campaigns Conduct analysis and interpretation of social media data and trends to provide insightful reports for clients Write compelling press releases, articles, and op-eds for placement in national newspapers and major blogs Design and deploy digital ads, and manage $10,000 monthly campaign budget optimized for best results The Alpha Reach April 2016 - till date
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SOCIAL MEDIA • DIGITAL MARKETING • COMMUNICATIONS • PUBLIC RELATIONS
(1-202-***-**** • **.*******@*****.*** • https://www.linkedin.com/in/bukolaogunyemi/ • Bowie, MD SENIOR MARKETING COMMUNICATIONS ASSOCIATE
Supervised the entire process of company rebranding, including the design of new brand identity and website Created engaging text and designed appealing graphics content for daily, weekly, and monthly financial reports Achieved a 20% reduction in operational expenses by using email marketing for investor communications Developed marketing content for company website, brochures, and proposals to new and existing investors Managed relationship with media agencies for cost-effective marketing and public relations campaigns Increased firmwide productivity by optimizing internal communications channels for better team collaboration Leveraged social media to increase company's digital footprint and improve overall brand awareness Sankore Investments March 2015 - March 2016
SENIOR SOCIAL MEDIA MANAGER
Supervised team of three in managing social media accounts of 8 artists including Grammys nominee Femi Kuti Developed text and graphics content for audience engagement on all the major social media platforms Managed the development of online advertising campaigns to increase engagement and audience growth Managed the writing and dissemination of all press releases to newspapers, blogs, TV, and radio channels Provided content and publicity support for corporate events and presentations, including TV and radio adverts Designed and executed digital marketing strategy for artist album, achieving 1 billion impressions on Twitter Achieved 300% increase in the combined social media followership and engagement rates of all the artists Chocolate City Group January 2014 - March 2015
SOCIAL MEDIA MANAGER
Created, managed on day-to-day basis all social media accounts for the football club and the Head Coach Designed compelling brand collateral materials for online and offline marketing and publicity campaigns Improved usability of club website by developing SEO-friendly content for the blog and landing pages Awarded best use of social media in sports category (2014) by creative intelligence firm Alder Consulting COD United Football Club July 2012 - December 2013 DIGITAL MARKETING MANAGER
Achieved 40% increase in online sales by using web analytics tools to track and optimize user experiences Improved audience retention on company website by over 50% through engaging content optimization Designed email templates and landing pages to drive engagement with new and existing customers Managed a monthly digital ads budget of $2,000 to generate new leads via Google, Facebook, and Yahoo Madeleine Leigh Brands Limited January 2011 - June 2012 A
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BEST TWITTER PERSONALITY (NOMINEE)
African Blogger Award 2014
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BACHELOR OF SCIENCE IN BIOCHEMISTRY
Obafemi Awolowo University, Ile-Ife 2004 - 2010
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SOCIAL MEDIA CONSULTANT
The African Union 2017 - till date
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Hootsuite Social Media Management Certification
Hubspot Content Marketing Certification
Social Media Marketing Certification
Google Analytics Certification
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30th African Union Summit, Addis Ababa 2018
UNFPA Regional Meeting, Accra 2017
East African Regional Economic Conference, Nairobi 2016 African Liberty Academy, Accra 2015
Social Media Week, Lagos 2014
Internews Internet Policy Training, Lagos 2013
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Member, Data & Marketing Association
Member, Internet Marketing Association
Central Working Committee, The Future Africa Awards Columnist, africanliberty.org
SENIOR SECONDARY SCHOOL CERTIFICATE (WAEC)
Osun State School of Science, Imesi-Ile 2001 - 2003 SOCIAL MEDIA INFLUENCER
United Nations Population Fund 2017 - till date
COMMUNICATIONS CONSULTANT
The North East Children's Trust 2017 - 2018
DIGITAL MARKETING CONSULTANT
Peugeot Automobile Nigeria 2014 - 2015
NATIONAL MERIT WINNER
Shell Undergraduate Scholarship Award 2005 - 2008 P
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Research
Creativity
Teamwork
Versatility
Multitasking
Organization
Detail Oriented
Leading Teams
Decision Making
Problem Solving
Time Management
Verbal Communication
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Canva
Buffer
HubSpot
KeyHole
HootSuite
Photoshop
MailChimp
Wordpress
Brandwatch
Microsoft Office
Constant Contact
Google Analytics
Twitter Analytics
Facebook Insights
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SEO
Blogging
A/B Testing
Copywriting
Social Media
Speech Writing
Media Relations
Public Speaking
Graphics Design
Email Marketing
Creative Writing
Content Strategy
Content Creation
Digital Marketing
Customer Service
Keyword Analysis
Website Analytics
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