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Social Media Sales

New York, New York, United States
July 19, 2018

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Bob Sullivan


There are two websites that feature my work:



A proven creative leader and global brand builder with experience in creating world-class communications, powerful equities and thriving businesses. Bob has over two decades of experience in branding, brand communication (social, digital, traditional and shopper), brand activation, brand strategy and and product development. He has worked for some of the world's most successful global companies, global agencies and Fortune 500 companies. He has experience in leading and inspiring integrated teams as large as 45 people with P&L responsibility of $14MM. He has won nearly every industry award for creativity and results but he is most proud of his proven history of brand development that has exceeded business objectives and has created lasting consumer connections through amazing brand experiences. Skills

Creative Direction & Leadership

Team & Agency Development

New Business & Product Development

Branding, Brand Creation & Story Development

Social Media Marketing & Communications

Digital Marketing & Communications

Retail Marketing & Communication

Traditional Marketing & Communications

Creative Technology & Innovation

Strategic Planning & Analytics

Consumer Insights & Brand Planning

Content Creation, Planning and Production



December 2016 to Current

Consultant - Greater New York Area, NY

Working directly with clients to develop their brands & businesses (strategy, planning and content). Acting CMO & CCO to launch a revolutionary new service technology and APP (in Beta). Relaunching and rebranding a new energy drink.

Rebranding and developing content for a powerful regional law firm to expand into a national leader. Creating branding and content for a revolutionary new GOLF shipping service/APP. CHIEF CREATIVE OFFICER / EVP

August 2014 to December 2016

Ferrara & Company - Princeton, NJ

Led and managed integrated creative department of 40 full-time employees. Led and managed all digital, social, traditional, branding, design, shopper and professional marketing work. Created a planning and strategy department. Developed processes as well as an integrated brand 41 Plainfield Avenue, Metuchen NJ 08840

Cell: 917-***-**** -

leadership system.

Expanded & improved social and digital capabilities particularly - content planning, CRM and ECRM) Created new agency identity, branding, tools and communications. Attracted and hired best-in-class creatives, planners, project managers and account executives. Won over 3 million dollars in new business from existing and new clients. Won national creative awards for Heinz social media campaign as well as awards for TV and print. Transformed HESS's brick n mortar business to a 100% ECRM program ($60 million sales) Clients: KRAFT/HEINZ: (Ketchup, Ore Ida, Bagel Bites, Cool Whip, Smart Ones, Lea & Perrins, Classico, TGIFridays); SANOFI/CHATTEM: (Allegra, Nasacort, Xyzal, Unisom, Rolaids, Cortizone10, Aspercreme, ACT); CHURCH & DWIGHT/ARM & HAMMER

(Laundry, Oral, Baking Soda, Pet & Personal Care), Trojan, Arrid, Vitafusion, L'il Critters, OxiClean; McCORMICK'S SPICES; HESS and NEW JERSEY LOTTERY. EXECUTIVE CREATIVE DIRECTOR / PARTNER

July 2013 to August 2014

Zambrelli Partners - NYC, NY

Won two accounts - 4FOOD (organic burgers and restaurants) and ALGER Growth Funds. Rebranded ALGER and created first digital & social campaign that increased awareness, traffic and leads over 300%. Created a range of content that micro targeted impossible-to-reach 'key' clients as well as surrounded them with influencers that matter most to them. The film series, "Conversations with Tomorrow," featuring the world's greatest futurists (Kraft, Healey, Enriquez & Cuckier) was seen and shared millions of times over.


June 2010 to June 2013

Grey Advertising Inc - New York, NY

Won and led DARDEN's RED LOBSTER account (240 million). Created the award-winning "Sea Food Differently" campaign which reversed a decade of decline and led to their best year ever. It was a fully-integrated campaign that included digital, social, mobile as well as traditional. Won and led the NATIONAL PARK SERVICE & FOUNDATION account (30 million). Launched their Centennial Celebration and rebranded NPS to attract new users and activate past users. Work included digital, social, events, films, and alliances with government and philanthropic associations. Led J M SMUCKERS's Brands and integrated work (Smucker's, Crisco oils, Pillsbury bake goods, JIF, Smucker's Uncrustables, Natural products, and others). Launched new brands and categories, grew iconic Brand's awareness and conversations to current and new users, developed and deepened brand equities, launched social and digital campaigns, created recipe content and led integrated teams & agencies.

Led the HESS Brand (CSR retail, toy & oil account). Created new Retail Campaign and launched branded food unit. Created new corporate identity campaign. Launched their first digital, social and game work for Hess Truck. Game was in the top 10 APP with over a million plays. EXECUTIVE CREATIVE DIRECTOR / EVP

June 2006 to June 2010

GreyNYC - New York, NY

Led Grey's P&G's Global HomeCare brands (FEBREZE & DOWNY) - both Billion Dollar Megabrands Created FEBREZE's award-winning campaign (Cannes, Creative Circle, Effie). Launched five new categories, dozens of products and grew sales from 90 to 800 million in 7 years. Febreze becomes P&G's fastest-grown billion dollar megabrand. Won P&G's most important and significant award - The

"Goldstein" Global Brand Building Award. Created P&G's first ever social and digital campaign as well as their first college campaign.

Created DOWNY's award-winning "Simple Pleasures" campaign (CLIO, Emmy, Effie) Stopped a 7 year sales decline and helped it to its best 3 years of business results ever. Campaign and new brand equities launches Downy's global beauty initiatives and leads to new technologies. Saved PLAYTEX/ENERGIZER account (Femcare, Infant, Suncare and others).Created all new integrated campaigns. Created Masterbrand campaign for all infant care products. Rebranded Hawaiian Tropic to be a global beauty skincare brand. Successfully brought Femcare brand (SPORT) to a millennial audience with an "Unstoppable" new positioning and work that successfully fended off P&G's biggest brands. Launched two new products. Created new digital campaigns and Shopper Marketing Programs for all brands.

Won and led HOSTESS/IBC bread business (25 million). Launched their first 'natural' bread (NATURES PRIDE).

Won and led the SARGENTO CHEESE account (40 million). Launched integrated campaign - "Taste the Real Difference" Campaign that beat KRAFT and store brands. Developed website and recipe content.


June 1999 to July 2006

StickyGrey - NYC, NY

Launched FEBREZE's CleanWash brand (laundry additive) and started deep consumer work to understand Febreze's brand equity and potential. Developed new 'freshness' positioning. Launched

"Dino/Dog Cleans" campaign that doubled brand's businesses in one year and got P&G's attention to the brand and the position.

Worked on DIAGEO brands - Captain Morgan, Parrot Bay, Captain Morgan Gold, Seagrams 7, Crown Royal.

Won and launched new brand "COOKIES&" and category (cookie/candy combo) for M&M MARS. Won and led NOVARTIS's global brands LAMISAL and gastrointestinal brands GASX & MAALOX. CREATIVE DIRECTOR / VP

January 1995 to January 1999


Helped win DOMINOS PIZZA. Helped develop campaign. Produced award-winning TV spots. Worked on TV and created Print campaign for DARDEN's OLIVE GARDEN industry-changing, award- winning campaign "When you're here, you're Family." Created Global Brand campaign "Translations" for BARILLA Pasta and sauces. Ran POST's HONEYCOMB cereal brand. Developed first adult campaign as well as integrated TV, Print and Promotions campaigns with the NBA and Nickelodeon. Created TV and Print campaigns for P&G's FIT vegetable wash, STARWOOD hotels, BORDEN's KRAZY GLUE, DIAGEO's MUMM champagne and INLAND VALLEY French Fries brands. ASSOC CREATIVE DIRECTOR

June 1990 to January 1995

Grey Advertising Inc - New York, NY

Won PANASONIC consumer electronics products. Produced an award-winning Super Bowl TV spot. Won and created for the SPRINT business telecommunications account. Saved KRAFT/GENERAL FOOD's STOVE TOP Stuffing account. Created the highly-successful, award- winning and long-running "instead of potatoes' campaign. Won ASI's and Effie's highest honor in its first year. Asked to work on the KRAFT/GF brands (POST cereals, International Coffee, Minute Rice, Kool Aid).

Created and produced for 7 different POST CEREALS. Launched 4 new products (HONEY BUNCHES OF OATS, BLUEBERRY MORNING, GREAT GRAINS AND SHREDDIES). HONEY BUNCHES OF OATS was the most the category's most successful new brand of the year. Created for GSK/SMITHKLINE BEECHAM accounts - AQUAFRESH and VIVARIN. Won Awards for both.

Created for MITSUBISHI MOTORS and QUAKER STATE motor oil. Won awards for MITSUBISHI TV. Education and Training

Bachelor of Science : Economics & Philosophy, 86

Tulane University - New Orleans, LA, United States Minor in PHILOSOPHY and FINE ARTS

Associate of Arts : Advertising & Design, 89

School of Visual Arts - New York, NY, United States

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