CHARBEL G. HACHEM

Contact: 009********* E-mail: ac6b2x@r.postjobfree.com; ac6b2x@r.postjobfree.com

PROFILE SUMMARY

§ Dynamic and goal oriented professional with over 22 years of experience in providing leadership to the overall business growth functions, achieving brand vision as well as attaining top and bottom-line profitability.

§ Expertise in combining big-picture thinking with rigorous execution to augment business, expand start-up divisions or projects, handle turnarounds and drive long-term growth of leading companies.

§ Excel in leveraging channel partners as an integral part of the business, besides providing direction and guidance to the board members. Progressive experience of leading teams across regions, to making key decisions as General Manager.

§ Global experience with innate passion for people, ideas, diverse cultures and working with multi-cultural team members. Strategic leader equipped with multicultural work experience along with capability to lead operations with full responsibility of maximizing revenues.

§ Successfully plotted and orchestrated business launches and expansions, drove aggressive marketing effort, endured economic turmoil and market volatility for several years. Empathetic leader, with progressive expertise in consistently driving revenue growth and achieving business targets.

§ A growth-oriented professional who excels in devising and implementing innovative marketing strategies to propel products and streamline branding efforts.

Core Competencies: Leadership, business achievement, Strategic Business Planning and Execution, P&L Management, Cross- Cultural Training and Development, Client Relationship Management, Risk Management and Performance Metrics, Start-up Operations, Leading a Matrix Organization, Resource Optimization, Leading all Commercial aspects, Marketer. CAREER HIGHLIGHTS

§ Engaged in activities entailing General management, media, TV, Marketing & Sales, E-Commerce, Business development, start up business, budgets, production and acquisition.

§ Displayed excellence in managing start up of a new company, specialized in online, E-Commerce, Media & TV production.

§ Lead as Vice president, in a general trading company, a telecom services VAS, Solutions & platforms with Mobile operators, and 2 TV channels, running a staff of 145, specialized content delivery, digital rights, marketing and sales. A Efficiently managed and maintained Profit & loss statement and optimization of the maximum capacity.

§ Facilitated as Executive producer and engaged in free lance job for 18 months, produced for KTV and Alarabiya.

§ Acted as Business & Commercial lead contact with multinational Companies in UK, France, USA, Canada & Australia in addition to Middle East & North & West Africa.

§ Accredited as a multi functional hands on professional in general management.

§ Strategized and developed plan at Aiwagulf, in 2010. Lead to expand the business in one year from 9 operators to 27 operators that cover the Middle East, Gulf countries, and North Africa. Achieved a turn over from 6.7 Million USD to 13.5 Million USD with a net profit from 2.4 Million USD in 2009 to 6.2million USD in 2012/3.

§ Holds merit of establishing a very successful Islamic channel with a cost of around 1,25Million USD to a turnover of 3.3 Million USD, Alafasy TV in 2010/3.

§ Ideated and established a web TV of Economical Islamic channel based n Kuwait and Turkey with a cost of 840,000USD work successfully in covering all aspects of all economical conventions in the region.

§ Executive producer of 2 TV shows in Kuwait for KTV (Kuwait TV) in 2006 with a cost of 1,1 Million USD and the income of the shows for Ramadan season the same year income of 3.1 Million USD.

§ Associated as Committee Member at Orbit Arabic Song festival from 1995 till 1999 organized in 4 different cities, Dubai, Beirut, Amman & Doha.

A Contracted celebrities and talents and production aspects locally, pre-production, crew, sound, lighting, equipment, live transmission, outside broadcast van.

WORK EXPERIENCE

Jeebley Applications & Platforms-Kuwait May 2016- to Feb 2018 Regional Head of Marketing & Commercial Sales

Chief Accountabilities: Driving initiatives in the management team that contribute from start up to long-term excellence. Directed and monitored the operational & commercial activities and strategized business process and workflow evaluation. Significant Highlights:

§ Lead efficiently the day-to-day operation from commercial of fleet management & delivery services from tracking, CRM costumer and call centre support to meet the objectives of the company.

§ Lead a developing brand positioning and communication strategies. Determined innovative business building ideas to increase business prospects. developing all relevant functions, Sales Scheme pricing and subscription forms, Pitching, content creation, online & offline campaign monitoring, selection for Advertising Agency.

§ Ensured that the user experience programs designs developed and offered by the company contribute to it's objectives to satisfy business partners in terms of B2B & B2C and reflect the priorities.

§ Designed the expansion plan and completed the strategic business planning process for the program expansion into new markets.

§ Maintained relationships with business partners, enhanced quality of customer service, user experience, identified opportunities for new alliances and developed strategies for raising revenue.

§ Drafted policies for the approval of the Board and prepare procedures to implement the organizational policies and created the business model.

§ Ensured that the programs and services offered by the organization contribute to the organization's mission and reflect the priorities of the Board.

Kuwait TV Feb 2014 to Jan 2015

Executive Producer – Journey of Hope

Chief Accountabilities: Evaluated the services being provided by the organization in relation to specified goals and standards, and recommended modifications, where appropriate.

Significant Highlights:

§ Developed an operational plan which incorporates goals and objectives that work towards the successful execution of the Journey.

§ Lead the teams at Journey of hope which was sponsored by his HH the Prince of Kuwait, with a budget of 1.3 million dollar to produce 2 TVC, one TV show, a daily report with a total of 190 reports to document the whole trip of 8 months in 2014 on the boat cruising worldwide.

§ Managed the day-to-day delivery of the programs and services of the organization to maintain or improve quality. EBC TV “Economic Business Channel – Kuwait Apr 2012 to May 2013 Start up General Manager

Chief Accountabilities: Managed the daily and long-term operational goals of the media company and further evaluating the financial aspects of product development, such as budgets, expenditures, return-on-investment and profit-loss projections. Significant Highlights:

§ As a member of the Board of Directors created a vision and strategic plan to guide the organization. Represented the organization at community activities to enhance the organization's community profile.

§ Successfully established market goals, short term and long term budgets and strategized business plans for the achievement of these goals.

§ Worked in close association with the regional Marketing department. Conducted detailed analysis of the market and implemented various sales strategies.

§ Supervised team members and ensured complete coordination between product/content and sales in coordination with media represented. Extended adequate support and ensured that the sales team is meeting its target in terms of revenue.

§ Maintained overall accountability for internal employee development and performance management of the assigned team. Qadsawy TV sports Channel - Kuwait Nov 2011 to June 2013 Start up General Manager

Chief Accountabilities: Identified potential suppliers/brands, prepared proposals, negotiated offers and closed partnerships. Developed and executed strategies for Brand alliances. Significant Highlights:

§ Acted as a subject matter expert and provided strategic direction, guidance and integration of products and services to the board members.

§ Provided feedback for process improvement, lessons learned, program enhancements, and strategic alignment with business or other programs.

§ Built key customer relationships, identified business opportunities, negotiated and closed business deals and maintained extensive knowledge of current market conditions.

§ Developed as well as executed customized account strategy, objectives and plans to increase revenue and market share from the partner.

Aiwagulf Group WLL / Qadsawy TV Co. EBC TV, Head Office - Kuwait Oct 2007 to Dec 2013 Succession Path

General Manager

Chief Accountabilities: Worked as General Manager of Qadsawy TV and managed 2 TV Channels & 3 offices in Kuwait, Beirut and Egypt. Conducted market research, gathered information and negotiated contracts prior to closing any deals. Significant Highlights:

§ Lead a developing brand positioning and communication strategies. Determined innovative business building ideas to increase business prospects.

§ Engaged in TV consultancy, acquisitions, distribution, and production for Arabic as well as Foreign programs for TV stations

& Mobile Content Providers.

§ Introduced value added services (VAS) with 38 operators in the Middle East.

§ Provided TV consultancy for 4 TV Channels in the Region. Successfully established local sports TV channel in Kuwait Qadsawy TV.

§ Proved instrumental in establishing a new Economical and business channel in Kuwait EBC webTV. 6by6 Multimedia Services Co. Head Office - Kuwait Jun 2005 to Sep 2007 Managing Partner & Business Development

Chief Accountabilities: Directed the implementation of equal opportunities policies in all aspects of the Company’s work. Engaged in acquisitions, distribution as well as production for Arabic & Foreign programs for TV stations. Significant Highlights:

§ Contributed in introducing added value services in Kuwait with Mtc-Vodafone “Zain” in 2005. A Added Value services provide mobile content for mobile operators in the region like mtc Kuwait, Oman mobile, Etisalat and Qtel.

§ Introduced comprehensive business plans to facilitate achievement by planning cost-effective operations and business development activities.

§ Defined long-term organizational strategic goals to improve an organization’s market position and achieve financial growth.

§ Associated as Business Development Manager and Content Manager and attended MipCom, MipTV, Sportel, Soccerex.

§ Managed production activities for Ramadan 2 TV Shows for Kuwait TV: A Personal visit, Ramadan 2006

A My guest and the other side, Ramadan 2005

Kuwait Cable Vision SAK, Head Office - Kuwait May 2002 to Jun 2005 Programming & Marketing Director / Kuwait

Projects Undertaken:

§ Video on Demand LuxSat Project: Marketing Director of Kuwait Cable Vision and LuxSat VOD, developing all relevant functions, Sales Scheme pricing and subscription forms, Pitching, Selection for Advertising Agency.

§ Studio Facility Project: Establish a fully digitised broadcast studio in Kuwait with a budget of 5.5 Million USD. EARLY CAREER

Communications Trends Limited (CTL) 2001

Project Mgr. / Head Office (Nigeria)

MBC 2000

Producer Consultant /Head Office (Lebanon)

Executive Producer / Lebanon (2 programs in Beirut for Ramadan Grid (mbc) for Dauod Hussien) Disney Channel 2000

Producer / Head Office (Dubai)

Executive Producer / Lebanon & Dubai

Orbit Satellite Television & Radio Network, Orbit Productions / Head Office (Lebanon) 1994 to 2000 Operations & Production Director / Lebanon, Middle East & Rome Acquisitions Liaison for Arabic & Foreign Programs Committee Committee Member of all Arabic Orbit Song Festival

§ 4th Arabic Orbit Song Festival / Qatar (Committee Member), 1999

§ 3rd Arabic Orbit Song Festival / Amman (Committee Member), 1998

§ Producing 9 programs for Music Now channel in Beirut, 1998

§ 2nd Arabic Orbit Song Festival / Beirut (Committee Member), 1997

§ TV series Khan Al Harir 1&2 Haitham Haki /Syria, 97/8

§ Ala Al Hawa Week from Beirut, 1997 & 1998

§ Bedoun Raqeeb from Beirut, 1997 & 1998

§ 1st Arabic Orbit Song Festival / Dubai (Committee Member), 1996

§ Pan Arab Beach Volley Ball / Tripoli, 1996 - ESPN

§ Fan Club program for Fun Channel / Jordan, 1995

Programs Executed:

§ Jar Al Kamar / Modern Variety, Al Thaniah

§ Kan Zaman / Classical Variety, Al Thaniah

§ Kitab Educational /Talk Show, Al Thaniah

§ Mohakama Historical /Talk Show, Al Thaniah

§ Kabsit Zir / Games, Al Thaniah

§ Ayle Kil Layle / Games, Al Thaniah

§ Mokabalat / Celebrities Interview, Al Thaniah

§ Mokabala Shakhsiyah. Al Thaniah

§ Anaka /Fashion Show, Al Thaniah

§ Fun Club, Fun Channel

§ Awtar & Top 20, Music Now

§ Indimage. Music Now

§ S – har. Baad S – Har. Al Thaniah

§ Gala / Modern variety

Projects Undertaken

§ Executive Producer of Music Video “Habibi Ya Nasi” for Ragheb Alame, 1999

§ Executive Producer of Music video “LA” for Dr. Abd Al Rab Idriss, 1999

§ Project Manager of POP’S visit to Lebanon with TELE LIBAN, 1997

§ Project Manager of Pan Arab Games with FUTURE TV, 1997

§ Executive Producer of Pan Arab Beach Volley Ball (Lebanon) for ESPN Channel, 1996

§ Acquisition responsible for Arabic & Foreign Programs (1994 - 2000)

§ Project Manager of Feyrouz Festival in Beirut (Down Town), 1994 ART / Arab Radio & TV / Rotana Lebanon

Production Manager / Lebanon & Middle East 1992 to 1994 Programs Executed:

§ Al Kitab Al Islami

§ Kazab Al Monajimoon wallo Sadako

§ Maokif Lahza

§ Al Cinema Al Ghina’ya

§ Al safha al iqtisadiya

§ Al mouashahat

§ Riyadat al sabah

§ Al molawathat al bi’ieh

§ Ouyoun al sahafa

§ Al Hadath

§ Idhak ma’ana

§ Rahat al Kouloub

§ Sa’a fi al ousbouh

§ Byna al madi wal al hader

§ Yaumiyat ramadaniya

§ Sada al salat

§ Al mahata al riyadiah

§ Ma yatloboh al moushahidoun / Rotana

§ Helou wa mur

§ Zikra Abd Al Wahab

§ Iktisad

§ Monitored execution of more than 20 Music videos for Rotana with Major Singers, like Kazem Al-Saher, Najwa Karam, Nawal Alzoghbi, George Wassouf & many others.

ICN Independent Communications Network, Lebanon

Chief of Transmission / Production Manager 1991 to 1992 EDUCATION

§ Bachelor of Business Administration in Business Management, Port Jefferson University, USA

§ Certification / Diploma (Production & Operations), 1995 Orbit Productions, Cyprus

§ Certification / Diploma, (Quality & Technical Acceptance), 1995 Orbit Satellite Television & Radio Network, Rome Courses:

§ Training course with Peter Milig and Harry Storey in TV production / special events / budgeting / operations / pre production and Management Skills

§ Training Course in studying the quality of programs with respect to the equipment used and how to evaluate and follow the technical standards for any TV or Network

§ Training Course (Marketing & Sales Management), Kuwait Cable Vision, Kuwait, 2005

§ Training course for 8 weeks with LuxSat international, visiting their offices in Paris, Dubai, Cairo & Abu Dhabi. To introduce for Kuwait Cable Vision a Video On Demand Service (LuxSat) pay TV in Kuwait to be the first VOD commercial in the Middle East

§ Training courses SOP, OM, Marketing & Communications, business development, incentive schemes, sales, dealers, media plans, advertising, Pitching, PR, Call Centre, Customer Care (ERP) PERSONAL DETAILS

Date of Birth: 6th November 1965

Nationality: Lebanese

Languages Known: Arabic and English

Driving License: Kuwait and Lebanon

Visa Status: Dual residencies in Kuwait & UAE

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