Sales Social Media Photography

Charles C Hodges

Orlando, FL ● 407-***-**** ● **************@*****.***

Consultative Sales Professional

Strategic Selling ~ Organizational Development ~ Hands-on Leadership ~ Business Planning

Entrepreneurial and driven professional, with 20 years of leading digital media and marketing industry expertise in multiple areas of sales techniques, business development, and marketing methods to drive revenue, and increase total profit. Aiming to parlay my prior business experience and outstanding leadership skills into a successful sales role with a reputable company.

Signature Skills

Business Development ● Territory Management ● Strategic Marketing ● Sales Planning and Execution

Customer Service ● Employee Training & Development ● Leadership Skills ● Product Knowledge Research

Work Experience

Owner/Founder 1997 – Present

C HODGES PHOTOGRAPHY, Orlando, FL

Assess, identify and contact businesses, promoters, non-profits, and organizations to sell photography sessions for shoots and events; research and qualify prospective clients.

Establish a comprehensive sales plan with strategic, goal-oriented directives, which includes the creation of media kits, tailored presentations, data management, budget monitoring and client relations.

Actively prospect and maintain a large sales pipeline including lead generation, qualification, evaluation, close, and account care to increase sales volume.

Conduct telephone solicitation and face-to-face meetings.

Establish and maintain effective relationships with existing customers to increase retention and revenue base in an ever-changing and competitive market.

Define contracts, write letters and proposals; maintain customer files and correspondence; prepare reports concerning activities.

Evaluate sales and retention data and create business analysis reports.

Established a wide network of contacts through community networking events.

Photographer/ Digital Content Developer 2010 – 2016

Orlando, FL

Shot and produced approximately 70 interactive online profiles, in both still digital images and video, for the Florida High Technology Corridor; developed client contact system including standards and guidelines for initial sale call through contract proposal and client acquisition.

Produced new visual media for regional as well as national food-chains such as Tony Roma restaurants, Shula's Steakhouse, and Tijuana Flat.

Designed new media including POP, national billboards, and social media.

Exceeded clients expectations driving new traffic and aiding the goals of expansion into new markets.

Monitored customer satisfaction; identified new funding opportunities from existing customers and collected payments.

Photographer 2000 – 2010

FLORIDA DEVELOPERS GROUP, Orlando, FL

Photographing apartment complexes and amenities, showcasing communities in their best light; assisted with all individual photography projects and large-scale real estate marketing campaigns resulting in a 30% increase in new business.

Scheduled photo sessions with local real estate clients.

Built out stock photo library for ads, posters, and email newsletters.

Uploaded unedited photographs to photo team promptly; provided post-production enhancement.

Archived, edited and cataloged images in company database.

Processed invoices, sourcing images to other departments, updated company website with imagery.

Missionary Photograher 2007 – 2009

ROMAN CATHOLIC DIOCESE OF ORLANDO, Orlando, FL

Selected by the Roman Catholic Diocese of Orlando to capture imagery of Mission Work in the Dominican Republic.

Shot and produced both digital stills and 3 informational videos in support of the Mission work in the Dominican Republic.

Produced weekly for editorial stories; worked closely with the editor in covering issues of migrating workers and issues surrounding immigration.

Provided educational, construction, and medical services to isolated communities.

Education

THE SCHOOL OF THE ART INSTITUTE OF CHICAGO– Chicago, IL

Master of Fine Arts, Printmaking / Photograph

UNIVERSITY OF WEST FLORIDA– Pensacola, FL

Bachelor’s of Science - Art

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