Jamie Goldberg

Marketing Operations Leader

720-***-****

ac6at5@r.postjobfree.com

https://www.linkedin.com/in/ja

miegoldberg1/

EXPERIENCE

Marketing Operations Manager

ZOLL

July 2017 - Present

Increased landing page conversation rates by 78% through conversation rate optimization and SEO Grew blog subscriptions by 380% through intelligent use of forms on landing pages Launched a reimagined “sales-ready” website with a projected increase in conversions of 3-7% with a projected revenue and ARR of over $48m within 1-2 FY’s Created email marketing strategy through the use of personas with a 36% increase in open rates Built and launched targeted digital ad campaigns with an engagement rate near 98% Develop lead scoring, nurture streams and personas to drive quality leads and improve to sales productivity and manage the lead flows through HubSpot/Salesforce.com Integration of third-party software into marketing automation software (HubSpot) such as SalesForce, Go To Webinar, Wistia, and Social Media to increase productivity and analysis of marketing efforts Improved lead flow process to business development through marketing automation software to improve productive 10 fold

Responsible for updating and maintaining the website on CMS (Ektron, Sitecore, and most recently HubSpot COS)

Worked with sales operations to create dashboard reports within Salesforce and HubSpot (marketing automation) to recognize business objectives and outcomes for executives (i.e waterfall, campaign generated revenue and pipeline, campaign ROI)

Generated monthly, quarterly and annual business review of marketing performance through analysis of all marketing initiatives using analytics data from HubSpot (marketing automation), SalesForce

(CRM) and wrote analysis for improvement to improve marketed generated leads Provide thought leadership and drive strategic direction on improvements to processes, people, and technology in partnership with Director and VP

Marketing & Sales Operations

Clear Peak

Nov 2016 - July 2017

Increased social media followers by over 14,000% in 9 months making the CEO a thought leader and influencer in the business intelligence industry

Launched and designed email drip campaign with an overall open rate of 22% via Pardot and later HubSpot

Developed and deployed companies first ever paid advertising campaign with a CTR of 0.34% through LinkedIn's targeted ad campaign manager

Maximized lead generation with management and deployment of company's first ever white paper, increasing lead generation MoM over 40%

Content Marketing Manager/SEO

DGM Global Marketing Agency

Reported MoM growth through reporting in Excel and presenting to management team Road mapped 2016-2017 marketing plan in Product Plan for visualization Managed website revamp, including interviewing designers, content management, budgets, project managed creative and design

SEO'd new site increasing page rank of 156 keywords in the top 20 results Worked closely with Sales Team to develop company-wide Salesforce processes Managed & reported demand generation campaigns in Salesforce Implemented & managed HubSpot for marketing automation that created brand recognition, and re-activated lost leads through email drip campaigns Utilized HubSpot and Google Analytics to drive reporting to present to leadership for successes of marketing strategies

Vendor management of ghostwriters to ensure on-brand thought leadership blogs Lead company re-brand, project managed through SmartSheet Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Collaborated across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost. Managed team of ghostwriters nationally. Responsible for improving multiple companies organic search results. Created and launched SEO campaigns, identified areas of improvement, ran PPC and paid social media campaigns and improved the clients' sites' rankings in major search engines. April 2013 - Nov 2016

EDUCATION

MS

Internet Marketing

Full Sail University

BA

Communications

& Advertising

CU Denver

Tech Stack Skills

ADOBE CREATIVE CLOUD

HTML

WORDPRESS, SITECORE, HUBSPOT COS, EKTRON

HUBSPOT, PARDOT, MARKETO

SALESFORCE

TERMINUS, LEADSPACE

BIZIBLE

CURATA, BAMBU

BUZZ SUMO

GOOGLE AD WORDS

GOOGLE ANALYTICS

Digital Marketing Manager

Southwest Heating & Cooling

Responsible for implementation of local digital marketing and communication strategies into regional initiatives to ensure campaigns are managed and measured in an integrated way. This included accountability for implementing local digital campaigns, content, and performance marketing (incl. search marketing), measuring and optimizing regional channels (web, mobile, apps), and building digital capabilities and embedding digital thinking into local marketing roles. June 2012 - July 2013

Social Media Manager

Colorado Pub Company

Responsible for creating original text and video content, managing posts and responding to followers. Managed company image in a cohesive way to achieve marketing goals. Stayed up-to- date with the latest digital technologies and social media trends and expressed the company’s views creatively.

Jan 2011 - May 2012

Certifications

HubSpot Power User Certification

SalesForce Admin Certification

HubSpot Inbound Marketing Certification

LinkedIn Writing Ad Copy Certification

Google Analytics Certification

Contact this candidate