Social Media Marketing
Resume:
Jamie Goldberg
Marketing Operations Leader
***********@*****.***
https://www.linkedin.com/in/ja
miegoldberg1/
EXPERIENCE
Marketing Operations Manager
ZOLL
July 2017 - Present
Increased landing page conversation rates by 78% through conversation rate optimization and SEO Grew blog subscriptions by 380% through intelligent use of forms on landing pages Launched a reimagined “sales-ready” website with a projected increase in conversions of 3-7% with a projected revenue and ARR of over $48m within 1-2 FY’s Created email marketing strategy through the use of personas with a 36% increase in open rates Built and launched targeted digital ad campaigns with an engagement rate near 98% Develop lead scoring, nurture streams and personas to drive quality leads and improve to sales productivity and manage the lead flows through HubSpot/Salesforce.com Integration of third-party software into marketing automation software (HubSpot) such as SalesForce, Go To Webinar, Wistia, and Social Media to increase productivity and analysis of marketing efforts Improved lead flow process to business development through marketing automation software to improve productive 10 fold
Responsible for updating and maintaining the website on CMS (Ektron, Sitecore, and most recently HubSpot COS)
Worked with sales operations to create dashboard reports within Salesforce and HubSpot (marketing automation) to recognize business objectives and outcomes for executives (i.e waterfall, campaign generated revenue and pipeline, campaign ROI)
Generated monthly, quarterly and annual business review of marketing performance through analysis of all marketing initiatives using analytics data from HubSpot (marketing automation), SalesForce
(CRM) and wrote analysis for improvement to improve marketed generated leads Provide thought leadership and drive strategic direction on improvements to processes, people, and technology in partnership with Director and VP
Marketing & Sales Operations
Clear Peak
Nov 2016 - July 2017
Increased social media followers by over 14,000% in 9 months making the CEO a thought leader and influencer in the business intelligence industry
Launched and designed email drip campaign with an overall open rate of 22% via Pardot and later HubSpot
Developed and deployed companies first ever paid advertising campaign with a CTR of 0.34% through LinkedIn's targeted ad campaign manager
Maximized lead generation with management and deployment of company's first ever white paper, increasing lead generation MoM over 40%
Content Marketing Manager/SEO
DGM Global Marketing Agency
Reported MoM growth through reporting in Excel and presenting to management team Road mapped 2016-2017 marketing plan in Product Plan for visualization Managed website revamp, including interviewing designers, content management, budgets, project managed creative and design
SEO'd new site increasing page rank of 156 keywords in the top 20 results Worked closely with Sales Team to develop company-wide Salesforce processes Managed & reported demand generation campaigns in Salesforce Implemented & managed HubSpot for marketing automation that created brand recognition, and re-activated lost leads through email drip campaigns Utilized HubSpot and Google Analytics to drive reporting to present to leadership for successes of marketing strategies
Vendor management of ghostwriters to ensure on-brand thought leadership blogs Lead company re-brand, project managed through SmartSheet Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Collaborated across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost. Managed team of ghostwriters nationally. Responsible for improving multiple companies organic search results. Created and launched SEO campaigns, identified areas of improvement, ran PPC and paid social media campaigns and improved the clients' sites' rankings in major search engines. April 2013 - Nov 2016
EDUCATION
MS
Internet Marketing
Full Sail University
BA
Communications
& Advertising
CU Denver
Tech Stack Skills
ADOBE CREATIVE CLOUD
HTML
WORDPRESS, SITECORE, HUBSPOT COS, EKTRON
HUBSPOT, PARDOT, MARKETO
SALESFORCE
TERMINUS, LEADSPACE
BIZIBLE
CURATA, BAMBU
BUZZ SUMO
GOOGLE AD WORDS
GOOGLE ANALYTICS
Digital Marketing Manager
Southwest Heating & Cooling
Responsible for implementation of local digital marketing and communication strategies into regional initiatives to ensure campaigns are managed and measured in an integrated way. This included accountability for implementing local digital campaigns, content, and performance marketing (incl. search marketing), measuring and optimizing regional channels (web, mobile, apps), and building digital capabilities and embedding digital thinking into local marketing roles. June 2012 - July 2013
Social Media Manager
Colorado Pub Company
Responsible for creating original text and video content, managing posts and responding to followers. Managed company image in a cohesive way to achieve marketing goals. Stayed up-to- date with the latest digital technologies and social media trends and expressed the company’s views creatively.
Jan 2011 - May 2012
Certifications
HubSpot Power User Certification
SalesForce Admin Certification
HubSpot Inbound Marketing Certification
LinkedIn Writing Ad Copy Certification
Google Analytics Certification
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