Social Media Digital Marketing SEO

WILLIAM GIFFORD

**** * ***** **. ***. B, Salt Lake City, Utah 84109 801-***-**** *******.*********@*****.*** Education

Experience

Skills

University of Utah, David Eccles School of Business Bachelor of Science, Marketing

Salt Lake Community College

Associate of Science, General Education (emphasis in graphic communication) Adobe

• Indesign, Photoshop, Illustrator, Lightroom

• Strong in all of the basic Microsoft programs as well. Chick-fil-A Sugar House

Social Media Marketing Assistant

• Created content for social media through Adobe InDesign, Photoshop and Illustrator to give a professional appearance to our brand.

• Implemented new strategies for social media that have increased monthly, online customer engagement by an average of 7%.

• Introduced new digital marketing channels to our marketing strategy including Instagram, Google, and Linkedin, to increase reach.

• Created all content for local advertisement, to help draw in a new demographic.

• Planned events and engage in community outreach to build relationships with the community. ARUP Laboratories

Histology Technician

• Led several shifts performing tissue sample testing on biopsies and autopsies to ensure accuracy and proficiency.

• Implemented new training plans for incoming employees, that helped to reduce time needed for training.

• Introduced a new method of organization for sample storage, which helped to reduce lost samples.

• Handled medical technology used for prepping, cutting and staining various tissue samples. I am passionate about learning and improving. I want to learn as much as I can about SEO and digital marketing. I am currently taking a class on the subject now and love it. Interests

Salt Lake City, Utah

December 2018

Salt Lake City, Utah

October 2016 - March 2017

Salt Lake City, Utah

May 2013 - October 2016

Salt Lake City, Utah

May 2016

Chick-fil-A Sugar House

Marketing Director

• Manage a marketing team of 4 people to coordinate efforts accross different platforms.

• Organize goals and strategies to accomplish those goals while maintaining corporate branding.

• Manage digital and social media marketing plans accross facebook, Instagram, and Google Adwords.

• Track all of the marketing team efforts to ensure the best allocation of the budget. Salt Lake City, Utah

March 2017 - December 2017

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