Karen K. Terry

*** ******* ****; Wilmington, DE *9803; ac69lm@r.postjobfree.com 302-***-****

Summary

Educated Professional, goal-oriented mid-level accomplished Marketing Communications Manager with launching successful campaigns to exceed expectations and objectives. Specialization in new product launch and brand awareness strategy through both traditional and digital channels. Technical Background

Microsoft Word, Excel, PowerPoint, Publisher; Outlook, Adobe Acrobat Pro, AMP (Salesforce). Project Management, AGILE (JIRA platform), SharePoint, Tableau, WRIKE, Basecamp, Google AdWords, Google Analytics, SAP.

Professional Background

Palladium Hotel Group. Wilmington, DE. April 2012 – Current Marketing Manager North America

Provide direction for marketing initiatives in partnership with major tour operators for co- branding functions for trade and consumer channels in the U.S. and Canadian markets for internationally renowned hotel brand.

Media buyer for digital and print advertising, digital display ads, e-mail marketing campaigns, social media tactics, TV and radio promotions.

Coordinates national and international travel-industry trade shows and manages all collateral and display materials in adherence to brand guidelines.

Develops and executes strategy for market segments while managing and controlling a defined budget.

PR and third party vendor management.

DEXSTA Federal Credit Union. Wilmington, DE. November 2007-October 2011 Marketing Manager

Supervisory role marketing financial products and services to the New Castle County community with effective use of defined annual budget.

Implement and manage quarterly marketing campaigns including direct mail, print advertising, outdoor, radio, television and targeted e-mail distribution by providing copy, graphic design direction and photographic images and ensure compliance.

Provide all content for effective website communications with promotional messages and banners and alerts on a routine basis.

Pioneered the launch of new financial products to meet member needs with achieving profitability and objectives.

Developed search engine optimization strategy with results elevating company status above competition.

Create and present Power Point presentations for various seminars on varied financial topics on-site as well as at company locations.

State of Delaware; Div. of Long Term Care Residents Protection. March 2001-October 2007 Accounting Specialist

Assist with budget, audit and fiscal projects by creating spreadsheets using complex formulas.

Use of cost allocation reports, coordination of equipment and supply purchases and service needs for the division in accordance with the state procurement rules and procedures.

Knowledge of guidelines for the mandatory use of statewide contracts and served as liaison for outside sales representatives, vendors and contractors. Education

Syracuse University; B.A. English, Marketing

Social Media Marketing Strategy Certification; University of Delaware