Sales Marketing

Summary

Highlights

Accomplishments

Experience

Education

BRANDON ATHEY

*** *. ********, ***. *, Champaign, IL 61820 H: 217-***-**** C: 217-***-**** *******.*****@*****.*** Dynamic marketing professional with more than nine years in the sales and marketing industries. Creative and innovative team player with strong interpersonal skills. Superior writer and editor

Excellent written and verbal communicator

Deadline-driven

Enthusiastic team player

Self-directed

Problem solving

Copyedited company's largest advertising campaign to date, keeping voice and tone consistent over four media platforms.

Implemented new company “voice” strategy in close collaboration with executives and design department.

Major projects include 2015 Drone HQ Multimedia Holiday Campaign, writing web pages and blurbs for Tower Hobbies Retail Division, writing and editing copy for bi-monthly and annual catalogs, writing and editing copy for monthly dealer sales catalogs, creating innovative and informative product packaging copy, creating and proofreading proprietary product copy across all media platforms. Copywriter/Communications Specialist Apr 2007 to Current Hobbico, Inc. - Champaign, IL

Updated company style guide and enforced compliance with internal staff, partners and vendors. Proofread and reviewed all print and electronic content for correct grammar and adherence to house style. Revised campaigns in response to feedback from the creative director, account team and clients. Liaised with production companies, photographers, typographers, designers and printers. Reviewed and edited colleagues' written work for grammar, tone, voice and creative quality. Updated company website content including contact information, articles and services. Wrote unique text for hobby industry websites, including general and branded content. Used software to manage efficient delivery and track content drafts. Communicated with designers, graphic producers, video editors and videographers to create cohesive company voice. Developed copy and concepts for packaging, in-store collateral, video scripts, digital storytelling, print advertising, seasonal collections, shows, events and promotions. Created a range of fresh and original copy solutions in response to creative briefs and assignments.

Bachelor of Arts, English 2006

Monmouth College - Monmouth, IL, U.S.A.

Minors in History and Communications

Communications, English and Journalism coursework

Features Editor, Monmouth Courier, 2003-2006

Member of Sigma Tau Delta, English Honors Society