JOHN BURKE

Mint Hill, NC ***** 704-***-**** ac68sl@r.postjobfree.com

www.linkedin.com/in/johnburkeiv

MARKETING AND ADVERTISING PRO

Helping build brands and exceed marketing goals with viable, creative

solutions while maximizing media ROIs

Creative marketing & advertising professional with experience in retail advertising, agency, and services industry advertising. Excels at connecting artistic and business ingenuity to propel brand equity and

prestige.

Key skills include:

MEDIA BUYING PRODUCTION STRATEGIC PLANNING

BRAND STRATEGY DIGITAL MEDIA BROADCASTING

BUSINESS DEVELOPMENT SEM/SEO/CRM PROJECT MANAGEMENT

Adobe CS & CC - Photoshop, Illustrator, InDesign, MS Word, Excel,

PowerPoint, Outlook, Social Media Platforms, Constant Contact,

Neilson/Scarborough, SRDS, Strata, Magento, MailChimp, Springbot, Chain Drive & Imagine, WordPress

EXPERIENCE

Tire Pros/ATD

2016 - Present

Regional Media Buyer:

. Planned, negotiated & placed media for Tire Pros Franchisees

. Negotiated media space and production rates with media vendors and consistently secured contract terms below rate card

. Submitted Insertion Orders for franchisees in multiple markets across 15 states

. Reconciled vendor invoices quarterly and yearly

. Tracked placement of ads and makegoods, measured media results, and recommended adjustments to media mix and strategies

. Created media market analyses for dealers and made recommendations based on key demographic data

Lebo's, Inc.

2015 - 2016

Advertising Manager:

. Planned, negotiated, created assets, & executed yearly media for 9 retail stores

. Developed brand strategies and implemented marketing plans across a broad spectrum of media

. Coordinated media production with vendors, set production schedules and reconciled vendor invoices

. Wrote scripts, directed, and produced TV & radio spots

. Created digital ads (banners, rollovers, & pre-rolls), billboards, direct mail pieces, brochures, flyers, POP signage, company logos, and print ads for newspapers & magazines

. Wrote press releases, ad copy, blogs and social media posts

. Managed social media campaigns across multiple channels

Renderings, Inc.

2010 - 2015

Project & Marketing Manager:

. Served as Residential Contractor Qualifier

. Created company logo and business cards

. Developed marketing materials, managed residential services contracts

. Coordinated and supervised teams of sub-contractors

. Executed media plans within tight budgets

. Estimated material costs and provided project quotes

. Invoiced clients

Media Power Advertising

2004 - 2010

Creative Services Manager:

. Created ads for print, digital and outdoor

. Instrumental in media planning, buying, and vendor reconciliations

. Developed client decks and pitched concepts and media plans

. Wrote scripts, directed, and produced TV & radio spots

. Planned & executed multi-market out-of-home campaigns

. Negotiated and placed media buys

KEY ACCOMPLISHMENTS

. Tire Pros 2016 Tire Pros Marketing Team of the Year.

. Developed & executed yearly ad plans based on budgets from $5000 to

over $350,000.

. Placed & assisted in coordinating over $1.5M in media per year.

. Negotiated and executed an out-of-home campaign for Pabst Blue Ribbon in top Texas markets that resulted in an 18% increase in sales during the campaign.

. Met deadlines 100% of the time and within budget.

. Passed the NC Licensing Board General Contractors License exam.

EDUCATION

University of North Carolina at Charlotte

Major: Bachelor of Arts in English, Minor: Mass Media Communications

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