Data Analyst Marketing

Heba Aly

**** * ******** **, **** Alto CA *****

Cell: 919-***-**** - ********@*****.***

Career Focus

Hard-working, self motivated, and results driven professional. Areas of proficiency include Bayesian decision modeling and analysis, discrete event simulation, queuing systems modeling, and marketing data analysis. I am looking for a job as a data analyst, business analyst or a decision support analyst. Core Qualifications

Bayesian decision modeling and analysis Queuing systems modeling Statistical process control Business systems analysis and Marketing data analysis Operations research Discrete event simulation

Process Improvement

Education and Training

M.Sc : Industrial Engineering, May 2015

NC State University - Raleigh, NC

GPA: 3.72

Thesis: Bayesian Closed point of dispensing planning model. An optimized (cost and time) emergency process plan is created for mass dispensing of medication. The plan is to be used by the public health department in Chattanooga, NC in case of a bioterrorism attack. A Bayesian decision model is constructed to determine the best resource allocation in order to maximize the system's throughput while considering uncertain factors.

Coursework in Quality Engineering, Production planning scheduling and inventory, Manufacturing processes, Introduction to operations research, Introduction to mathematical programming, Stochastic models, Artificial intelligence and Bayesian decision analysis for engineers.

Bachelor of Science : Operations Research, 2004

Cairo University - Egypt

Undergraduate Academic Achievement Award

Work Experience

PPC Marketing Data Analyst

November 2015 till Present

LegalMatch – South San Francisco, CA

• Tracked, analyzed and interpreted trends related to conversions, conversion rates, and cost variance using Google Analytics.

• Created ad campaigns using Google Adwords and Bing.

• Applied statistical analysis techniques to determine areas of improvement. Measurement Analyst

September 2004 to December 2006

IBM Cairo Technology Development Center - Egypt

Developed metrics used to determine inefficiencies and areas for improvement. Tracked, analyzed and interpreted trends in projects effort variance and cost variance data. Manipulated data using pivot tables, pivot charts and macros. Created control charts for project metrics and applied statistical process control techniques to monitor the performance of each project.

Created metric baselines for the organization to improve the overall performance of the projects. Demonstrated strong communication skills through conducting meetings with project managers to present statistical analysis results.

Performed data collection and statistical analysis that resulted in sound recommendations that were adopted by development teams.

Collected and analyzed metrics for mid-sized projects (over 15 developers in the team). Skills

Proficient in Excel (Creating Pivot tables, charts, macros) MSExcel add-in for data analysis and decision modeling (Solver, Data analysis, Precision Tree). Proficient in MsOffice.

Good experience in Google Adwords, Bing, Google Analytics and Looker Arena 14.0 (Simulation Modeling).

Excellent communication skills

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