Social Media Marketing

Andrea Zapata Fuentes

San Francisco, CA, United States (+52) *-**-**-**-**-**

**********@*****.***

linkedin.com/in/andrea-zapata

Education

Master of International Business (MIB) Expected August 2018

Hult International Business School Boston, Massachusetts

Nonprofit Hackathon winner team for One World Strong institution – One World Strong is a nonprofit institution which objective is to support victims from terrorist or violent attacks around the world. The purpose of this challenge was to create a marketing strategy to make this nonprofit organization (One World Strong), well known around the world. Our marketing strategy was to link this institution with Brandon Stanton’s institution called “Humans of New York” which enables people from around the world to tell their inspiring stories in social media.

Bachelor of Hotel Management December 2016

Anahuac University Mexico Norte– Mexico City, Mexico

Major – Hotel Management

Experience

INTERCONTINENTAL LONDON PARK LANE HOTEL London, United Kingdom Jul 2015 – Dec 2015

Marketing Trainee. Supported the PR & Marketing Manager to manage the hotel’s daily marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.

Supported both Sales and Marketing department to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/videos and gifts

Managed hotel image database from official hotel photos and event photos to use in hotel promotion

Ensured stock inventory of an updated photo library and press kit in up to date

Developed hotel and marketing collaterals according to Brand standards for promotions

Use of CisionPoint and MyGorkana database

DAYS INN HOTEL Bar Harbor, Maine June 2013 – November 2013

Desk Agent Trainee. Represented the hotel to the guest throughout all stages of the guest’s stay. Determinate’s a guest’s reservation status and identifies how long the guest will stay.

assign room

Registered guests and assign rooms. Accommodate special requests whenever possible.

Thoroughly understood and adhered to proper credit, check cashing, and cash handling policies

Perfect knowledge of the hotel’s location and possible activities surrounding

Coordinated room status updates with the housekeeping department by notification housekeeping of all check outs, late check outs, early check-ins, special requests and day use rooms

Communicated with maintenance department of any inconvenience a room or the hotel in general has

Additional Information

Languages: English (fluent), Spanish (native), French (intermediate)

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