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Marketing Director

Location:
Atlanta, Georgia, 30305, United States
Salary:
100000
Posted:
September 28, 2018

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Resume:

C O U R T N E Y N I C O L E H A R D A G E

H i g h l y M o t i v a t e d M a r k e t i n g a n d M e d i a R e l a t i o n s E x p e r t, W e b s i t e D e v e l o p e r, a n d M a s t e r s G r a d u a t e 772-***-****

courtney.hardage@

gmail.com

Courtney Hardage

25 Terminus Place NE

Apt. 2220

Atlanta, GA 30305

CONTACT

SKILLS

Website Development

SEO Practices

E-Commerce Management

Graphic Design

Adobe Suite: Photoshop

and Illustrator

Social Media Management

Media & Advertisement

Negotiation

Email Marketing

Campaigns

Photography & Editing

Event Planning

EXPERIENCE

MARKETING DIRECTOR

Jerry Pair & Associates 2013 - Present

Jerry Pair & Associates is a national interior design showroom representing over sixty high-end interior furnishing and fabric brands including Hermès home, Jean-Paul Gaultier home, ETRO and more. Jerry Pair caters exclusively to designers and architects specifying luxury resorts, yachts, and affluent residences.

• Web Development jerrypair.com and jerrypairleather.com

- Independently developed, and continue to maintain, all aspects of jerrypair.com and jerrypairleather.com including design, user experience, and e-commerce integration. This has increased website traffic by over 60%, significantly lowered bounce rate, increased average length of session, and permitted easy international access.

- Continually optimize and update interactive site features and SEO best practices to increase traffic and improve UX.

• Media Relations

- Allocate annual media budget based on extensive research dissecting dollar per subscriber and perceived circulation.

- Negotiate added benefits to media contracts such as magazine sponsored events, additional press coverage, and sponsored marketing posts by the publication.

• Print Marketing

- Develop and design all marketing material including brochures, presentations, invitations, posters, custom tags, banners and promotional wall coverings through advanced knowledge of Adobe Creative Suite: Photoshop, inDesign, and Illustrator.

• Digital Marketing

- Create content for email marketing campaigns scheduling up to 8 emails per month, promoting new collections, product and upcoming events to a database of over 35,000 contacts. This has increased email open rates by an average of 6% and improved click-through rates by an average of 12%.

- Created and manage Jerry Pair and Jerry Pair Leather’s social media accounts substantially increasing followers, engagement, and retention through strategic and consistent engagement and promotion. (@jerrypair @jerrypairleather) MARKETING COORDINATOR & TRAINER

J&L Marketing 2010 - 2013

J&L Marketing provides marketing and promotion for the automotive industry, with a specialty in luxury vehicles and exotic cars. J&L’s research-driven marketing promotions help increase dealership sales and expand their regional outreach.

• Travel to automotive dealerships across the nation to deliver multi-channel, owner marketing strategies.

• Work directly with customers to glean valuable consumer data, while also qualifying select customers based on their buying habits and needs.

• Compile and present ROI reports for the marketing campaigns- tracking which pieces were most effective for a given dealerships target market; and present an analysis of this ROI to management.

• During Marketing Coordinator training- observe new hires’ performance, offering feedback and constructive criticism; and continue assistance and guidance when needed through the first year of event coordination. EDUCATION

UNIVERSITY OF

CENTRAL FLORIDA

Graduated 2012

Master of Arts (M.A.),

Communications: Advertising

and Public Relations

UNIVERSITY OF

CENTRAL FLORIDA

Graduated 2010

Bachelor of Science (B.S.),

Communications with a Minor

in Marketing



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