C O U R T N E Y N I C O L E H A R D A G E
H i g h l y M o t i v a t e d M a r k e t i n g a n d M e d i a R e l a t i o n s E x p e r t, W e b s i t e D e v e l o p e r, a n d M a s t e r s G r a d u a t e 772-***-****
25 Terminus Place NE
Atlanta, GA 30305
Adobe Suite: Photoshop
Social Media Management
Media & Advertisement
Photography & Editing
Jerry Pair & Associates 2013 - Present
Jerry Pair & Associates is a national interior design showroom representing over sixty high-end interior furnishing and fabric brands including Hermès home, Jean-Paul Gaultier home, ETRO and more. Jerry Pair caters exclusively to designers and architects specifying luxury resorts, yachts, and affluent residences.
• Web Development jerrypair.com and jerrypairleather.com
- Independently developed, and continue to maintain, all aspects of jerrypair.com and jerrypairleather.com including design, user experience, and e-commerce integration. This has increased website traffic by over 60%, significantly lowered bounce rate, increased average length of session, and permitted easy international access.
- Continually optimize and update interactive site features and SEO best practices to increase traffic and improve UX.
• Media Relations
- Allocate annual media budget based on extensive research dissecting dollar per subscriber and perceived circulation.
- Negotiate added benefits to media contracts such as magazine sponsored events, additional press coverage, and sponsored marketing posts by the publication.
• Print Marketing
- Develop and design all marketing material including brochures, presentations, invitations, posters, custom tags, banners and promotional wall coverings through advanced knowledge of Adobe Creative Suite: Photoshop, inDesign, and Illustrator.
• Digital Marketing
- Create content for email marketing campaigns scheduling up to 8 emails per month, promoting new collections, product and upcoming events to a database of over 35,000 contacts. This has increased email open rates by an average of 6% and improved click-through rates by an average of 12%.
- Created and manage Jerry Pair and Jerry Pair Leather’s social media accounts substantially increasing followers, engagement, and retention through strategic and consistent engagement and promotion. (@jerrypair @jerrypairleather) MARKETING COORDINATOR & TRAINER
J&L Marketing 2010 - 2013
J&L Marketing provides marketing and promotion for the automotive industry, with a specialty in luxury vehicles and exotic cars. J&L’s research-driven marketing promotions help increase dealership sales and expand their regional outreach.
• Travel to automotive dealerships across the nation to deliver multi-channel, owner marketing strategies.
• Work directly with customers to glean valuable consumer data, while also qualifying select customers based on their buying habits and needs.
• Compile and present ROI reports for the marketing campaigns- tracking which pieces were most effective for a given dealerships target market; and present an analysis of this ROI to management.
• During Marketing Coordinator training- observe new hires’ performance, offering feedback and constructive criticism; and continue assistance and guidance when needed through the first year of event coordination. EDUCATION
Master of Arts (M.A.),
and Public Relations
Bachelor of Science (B.S.),
Communications with a Minor