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Social Media Sales

Boca Raton, FL
September 28, 2018

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Ladan Shokouhi Mizrachi s 408-***-**** – E-mail:


Results-oriented Global Project Manager with successful track record leading, developing, managing and executing projects for hi-tech companies

Skilled at facilitating effective communication between technical and non-technical groups

Effectively establish credibility, persuasive communicator, develop relationships with key stakeholders, strong collaboration and teamwork across cross-functional teams, customers, vendors, partners, channels and collaborate across organizational lines including all levels of management to achieve common goals

Strong multitasking, able to define, scope and drive projects to completion within schedule and budget. Act as the primary point of contact

My experience includes working on products and services for B2B, B2C, Enterprise segment, sales operations/process management, Revenue, Network & Infrastructure, database management and Sales enablement programs

Highly capable, experienced in management and motivation of personnel, customers and vendors

Excellent written and verbal communication skills, as well as effective negotiation abilities

Dedicated, hard-working, quick learner, resourceful, strong leadership, influencer, collaboration and team player, proven negotiation skills, function well in fast-paced environments

Innovative thinker with a proven ability to quickly analyze key business processes and lead optimization strategies to improve projects’ progress


M.B.A. Degree with emphasis on Marketing. Derby University, Tel-Aviv, Israel

B.A. Degree in Business Administration. Derby University, Tel-Aviv, Israel

professional experience

New York Life Jan 2017 – August 2018

sales Marketing, Agent

As an Agent licensed to sell insurance through New York Life Insurance Company and licensed with various other independent unaffiliated insurance companies.

I offered a variety of products and services that helped individuals and business owners to meet a number of insurance and financial needs, including, but not limited to college funding, retirement, managing costs for extended periods of care and lifetime income strategies. The role included: business development, lead generation, events, seminars, project management, social media marketing, etc.

Cisco Systems April 2013 – July 2016

sales enablement pmo Project consultant

Responsible in implementing and managing Global Partner Payment solution for Channel Product and Service rebate programs

Incentive/rebate Payment Policy project worldwide across theaters (Americas, APJC, EMEAR and USA)

Working with cross-functional teams across different time zones; educating, communicating and conducting trainings to the internal stakeholders (VP level and director level: sales, program managers, program account managers, GEO leads). Establishing relationship, created project plan, RACI, project schedules ensuring key project milestones completed before or by target completion dates. Create status report/dashboard presentations and present to Directors, Senior Managers, and Stakeholders to ensure they stay abreast of project progress.

Created Cisco Internal Website to get information and progress on the project

Support external partners on any inquiries regarding their rebate payment and managing partner’s payments

UCSC Extension, Santa Clara, CA Dec 2012 – July 2016

Social Media Marketing Course Creator / Instructor

Developed and created course content for two courses in Social Media (Database Marketing - Social Media Management, Advanced Social Media - Practical approach for Business)

Invited industry experts to share their real life experience, among the guests: Rajiv Narang - Dell, Anand Akela - Oracle, Perrine Crampton – Citrix, Raj Rajamani - Marketo, Layla Sabourian - SAP, Alice Goldstein – Attensity, Placide Severe, Cisco

Silicon Valley Non-profit Organizations -Volunteer Jan 2011– July 2016

Marketing Communications Program Management consultant

Provide program management services to numerous local companies and organizations

Leading the Social Media teams, executing & developing social strategy, engagement, outreach, identify influencers to engage and raise awareness

Business Marketing Association (BMA), NorCal - Serving on the board as social media co-chair director and organized the NorCal BMA 75th Anniversary Celebration on Oct 29th, 2013

Nonprofit organization, Palo Alto, CA – Developed marketing and advertising programs ensuring projects were completed on time and within budgets. (July 2011 – present)

Ovarian Cancer Research Fund, Saratoga, CA - Raised $20K in 2012 for Ovarian Cancer research “Toasting to Teal” by getting volunteers to donate auction items, utilized social media channels to make public aware of event and thanking businesses for donating auction items, coordinated logistics, event set-up and break-down (Ongoing Annual event)

Alumni Mixer Event, Sunnyvale, CA - Increased lead generation goals by 30% by executing integrated marketing campaigns, using online, print, email, direct mail, and social media tools. (July – Nov 2011)

SCEA ((Silicon Valley Chinese Engineers Association), Palo Alto, CA - Increased participation in annual event by 80%, from 100 to 500 registrants by using social media tools (Aug – Nov 2011)

CISCO SYSTEMS, INC. San Jose, CA Sep 2005 - Dec. 2010

Event Marketing Project Manager - Certifications' Department 2010

Managed the CCIE certification database

Managed Virtual & Live events: "Cisco Live" (Cisco's flagship conf.) in Las Vegas & "Cisco Networkers" in Panama

Worked with the Social Media team for messaging and positioning the events

Planned, oversaw and executed live onsite testing events

Defined all logistics, protocols, center set-up, hardware, software and network needs

Created and managed end-to-end execution of various virtual events

oShortened execution from 18 weeks -- to 6 weeks (Military Virtual Event for IT Training & Certifications)

oDeveloped audience messaging, built the environment (virtual booths, content, slogan, company ticker)

oManaged vendors, participating Partners, and Cisco's internal teams (Learning, IT, Product Management)

oAssigned, managed and trained staffers. Directed virtual booth and ensured quality control

Tracked events' metrics and prepared post-event evaluations identifying best practices and lessons learned

Business Development Manager Project Manager 2005 - 2010

Organized, coordinated and managed multiple technology projects of various sizes simultaneously by creating project plan, implementing project roadmap & framework, RACI and Risk Mitigation tracking progress.

Provided detailed project scoping and defining deliverables.

Led projects from initial concept through product launch for advanced technology projects

Initiated and created a wiki for top management to have real time information on project progress & success

Redesigned Cisco’s Warranty external website

Created core team for each project and facilitated weekly meetings to update team on project progress and assured incremental goals were met.

Managed special proposal review process for large custom sales proposals valued at $750M annually to improve profit margins. Managed DEAL DESK for non standard deals

Interactive with Cisco’s sales force in educating, providing visibility, and value propositions in order to increase revenue in service and product sales.

Developed a dashboard portal of $1B service renewal sales for 200+ distribution companies in 33 countries

SYNOPSYS LIMITED. Hertzeliya, Israel Jan 1997 – Feb 2004

Sales Operations Manager Marcom Manager

Sales Operation: Supported sales and technical teams, servicing 80+ global and strategic customers

Operations: Managed all the day-to-day operations for local branch. Interacted with company’s management worldwide including business units.

Marketing: Led all marketing & Marcom activities of the branch: seminars, exhibitions and conferences. Interacted regularly with company’s management worldwide


Software Applications: Proficient in MS project, MS Office (Word, Excel, Outlook, PowerPoint), Sales tools Automation tools, SAP, Arsenal, Oracle (CRM), Dashboards, Salesforce, Cisco Webex Social, Eventbrite

Social Media: Facebook, Google+, Twitter, LinkedIn, Pinterest, Hootsuite, Socialping, Storify

Collaborative Tools: Web 2.0 technology. Cisco IWE, Jive, Wiki for project communications: tracking action items, meeting minute’s repository, executive communications

professional training

Social media specialist level certification, Cisco Systems, San Jose, Ca

Marketing & Social Media Courses. UC Santa Cruz Extension, Santa Clara, CA

Advanced Project Management Certification. Stanford University, Palo Alto, CA

Project Manager Associate Certification. Washington University, Washington DC

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