Manager Marketing

Business Development Strategy Manager Innovator

A Strategic, Passionate & Business Development Leader with over 15 years experience in Integration Marketing, Client Delivery, Project Management, and Operations. Have successfully developed, directed and launched large-scale initiatives for clients in Healthcare and Pharmaceutical Solutions, managing successfully multi-million dollar portfolios.

Branding and Business Plans

Strategic Account Management

Solutions Analyst

Patient Centric Platforms

Integration Marketing

Brain-Based Research Effectiveness

Influential Marketing

Project Management

Operations

Crisis Management

Staff Development

Professional Experience

Director of Marketing and Public Relations June 2017 – September 2018

Montage Recovery Solutions Los Angeles, CA

Manager partnerships, development, and support protocols related to marketing and referral relations for a residential treatment center for behavioral health. Appointed to lead the entire marketing and branding through a turnaround. Assumed majority of responsibilities and accountabilities of marketing and public relations previously held by the CEO.

Led the development and implementation of both vertical and horizontal marketing and budgeting plans that result in consistent increase of sales by 7% monthly. Marketing played a key role in achieving sales growth that consistently outperformed key competitors and industry as a whole.

Directed development of business-to-business and building patient centric platforms for families, creating stronger relationships with local and national healthcare professionals within the mental health and substance rehab, increasing referrals by 3% monthly.

Developed strong understanding of business and branding, ultimately selling solutions to support client’s needs.

Launched successful brand-building online advertising campaigns, increasing intakes by 25%.

Utilized sales prospecting and contact management database systems, improving productivity by over 20%.

Director of Business Development and Innovation September 2015 – April 2017

Collaborative Neuroscience Network Long Beach, CA

Directed and managed disciplines for Patient Recruitment and served as lead member of a cross-functional business team accountable for all business decision and P&L. Three psycho-tropic medication clinical research sites in Southern California.

Drove the development and implementation of media and community outreach strategies that result in improved efficiency and accelerate sales growth and client referrals. One such strategy is incremental, averaging growth of patient referrals by 16% with our clinical research cohorts, representing 50% of company recruitment goals.

Launched 4, successful brand-building advertising campaigns, ranging from digital, television, radio, and print media platforms. Blueprinted earned media and publicity strategies resulting in 5MM annual media impressions.

Initiated a comprehensive, relational database-marketing program, which increased client retention by over 10% and achieved 4:1 ROI in less than 6 months.

Directed the development and implementation of new recruitment strategy resulting in consistent program presentations across various healthcare providers, increasing ease of patient referrals by 15%.

Highlighted breakthrough in neuroscience and produced peer-reviewed research that is published in medical journals and provided support to pharmaceutical advancements with companies such as Eli Lilly and Allergan.

Director of Marketing and Client Services July 2012 – September 2015

Quaintise Downey Community Health Center Los Angeles, CA

Managed marketing disciplines and served as lead member of patient recruitment. Start-up agency providing targeted, database marketing program development and implementing to healthcare providers.

Key members of strategic management team developing and implementing growth strategies, which resulted in year over year revenue increases more than 200%.

Developed and implemented horizontal marketing campaigns for large medical groups, physicians, surgery centers, assisted livings, clinical trial patient recruitments, and hospitals, which has increase their business and patient recruitment & retention by 27.5%.

Spearheaded targeted marketing programs for a 198 bed Skilled Nursing Facility, which achieved an ROI of 33% in 4 months. Also provided continuum of care programs with assisted over 300 families with aftercare services, such as hospice, home health, and non-medical home care.

Professional Experience Continued

Strategic Account Manager March 2011 – February 2012

Vericare Southern California Territory

Nationwide company focusing on behavioral health services in 13 states. Planned, developed, and managing service contract negotiations and implemented marketing strategies for over 60 Skilled Nursing and Assisted Living facilities.

Developed and implemented contract negotiations, in addition to community relations event and promotions.

Renegotiate vendor contracts resulting in patient enrollment increase of 23% in 6 months.

Directed design, development, and subsequent regional rollout of new recruitment presentations resulting in average of 11% of new vendor contracts.

Improved clinician relations and talent acquisition with Psychiatrists, Nurse Practitioner, and allied health staff; resulting in increased business support, 30% increase of staff retention.

Business Development Manager – Pharmaceutical Solutions January 2008 – December 2010

Diamond RX Dana Point, CA

Appointed to managed vertical marketing expansion and later promote to business development responsible for planning and directing the development and implementation of horizontal market expansion for generic pharmaceutical medications and pharmacological compounding products.

Leveraged existing and built new relationships with all levels of bio-pharma companies, from C-Level to functional marketing. Identified key influencers and decision makers to built service lines and sell products and services.

Led staff of 16 and effectively produced and managed annual budget of $3+ MM.

Participated in strategic development and implementation of concept re-imaging, which resulted in double-digit increase of sales from healthcare providers.

Established solid and effective rapport with the healthcare community.

Hired, trained and managed marketing team to expand services to all of the states of California and Hawaii.

Education & Credentials

Bachelor of Science

Psychology

California State University Long Beach – Long Beach, CA

Certified Business Management

KAIZEN Institute

2017

Technical Skills

Microsoft Office

WordPress

Internet of Things

MailChimp

Marketo

MAC/PC Proficient

EMR/EHR

Google Analytics

SAP/Oracle Certified

NationBuilder

Salesforce

WebEx

YARDI Software

Microsoft Dynamics

InDesign

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