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Social Media Marketing

Location:
San Jose, California, United States
Posted:
September 27, 2018

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Resume:

R A N D Y

N G U Y E N

D I G I T A L M A R K E T I N G M A N A G E R

E X P E R I E N C E

MARKETING CONSULTANT ( REMOTE) AZARI PROPERTY MANAGEMENT AUGUST 2018 - PRESENT

In charge of all social media platforms on Facebook and Instagram. Managing all companies reviews through Yelp, Google, B2B, etc. Use Hootsuite to manage, schedule, and automate post. They have 2 other companies that I manage also at Luzon Project Management and Epic Real Estate & Association.

Create all content for social media.

Responsible for building their websites through Wordpress, optimization, and content for SEO purposes.

SENIOR D I G I TAL MARKETING MANAGER L I FELONG EDUCATION JUNE 2014 - OCTOBER 2017

PPC/SEM Advertising (Google Adwords, Facebook Ads): Responsibilities included market research, keyword research (Spyfu, Ubersuggest), campaign management, and campaign development.

Accomplished both B2C and B2B goals.

Increased conversions and website traffic with A/B Testing on ads and landing pages. Used forecasting with Google Keyword Planner for all campaigns. Lowered our CPC on specific keywords and was able to land on the first page of Google because of our high- quality scores/ad relevancy.

Monthly budget was in the 6 figure range.

Improved KPI's by frequently optimizing campaigns. Set up custom ad scheduling to all Adwords campaign which amounted to consistent reduced monthly budget. By increasing our bids for a particular day/time/week, we were able to convert more leads.

Our conversion rate was at 75% for our leads.

Social Media: Lead all social media platforms, including Internet forums, blogs, social networking applications (Facebook, Yelp, Instagram, Twitter), and message boards. A B O U T

A professional and loyal marketer with over 6

years of experience. With an extensive

knowledge in all channels of digital marketing,

including PPC advertising, social media, SEO, and

email marketing.

GOOGLE ADWORDS

GOOGLE ANALYTICS

SEO

PPC/SEM

EMAILING MARKETING

WEBSITE OPTIMZATION

LEAD GENERATION

SOCIAL MEDIA MARKETING

KEYWORD RESEARCH

S K I L L S

( 4 0 8 ) 2 0 6 - 3 8 1 2 R a n d y t n g u y e n 8 8@gmail.c om Tracked all social media platforms using Campaign URL Builder, Google Analytics, and Hootsuite which lead to a 25% increase in web traffic. SEO: Website was also organically ranked in the first top 5 of Google Search through Keyword Research, Backlinks, and Blogs for our Search Engine Optimization. Followed a strict 25 step checklist for SEO audits and blogs which included using tools like Yoast SEO, Buzzsumo, and Moz Toolbar for Content Strategy. Used Google Webmaser and Analytics for tracking SEO metrics. Email Marketing: Managed the entire lifecycle of email campaigns using MailChimp. Which included Content Strategies, List Building, Segmentation, Automation Emails, and detailed Copywriting.

Specifically, created many "Lead Magnet" email campaigns with a "discount code" which lead to increased phone calls and a higher CTR.

Provided KPIs on a weekly basis and recommendations to the CEO on opportunities to improve CTR.

Website Optimization: Worked closely with our web developer to help optimize our website and gain more traffic/leads by analyzing Google Analytics. All data were input into our CRM: Salesforce and Radius. Event/Field Marketing: Visited over 70 businesses/Trade Shows/Local Events to promote our science program which produced 5% of our leads.

Traditional Marketing: Developed Print Content on Brochures/Flyers using Canva. Recruitment: Managed, trained, and hired a team of 7 at our Hayward/Southern California locations.

PHARMACEUTICAL DELIVERY DRIVER CARDINAL HEALTH JUNE 2009 - MAY 2014

Provided pharmacy delivery services by ensuring prompt and accurate distribution of radiopharmaceuticals or oncology pharmaceuticals to medical care providers in accordance with customer demand and the requirements of the assigned route. MARKETING ASSOCIATE MINH'S AUTOBODY & PAINT NOVEMBER 2006

- APRIL 2009

Responsible for selling auto body services.

Managed all social media platforms (Yelp, Myspace, Friendster). Updated Myspace daily with special deals and interacted with followers by answering their questions.

Negotiated contracts (B2B selling) to Avis Car Rental and other automotive companies. Visited various businesses and mall to promote services. C E R T I F I C A T I O N S

GOOGLE ADWORDS

INBOUND MARKETING

HUBSPOT ACADEMY

GOOGLE ANALYTICS

2017

2017

2017

E D U C A T I O N

SAN JOSE STATE UNIVERSITY, 2014

BACHELOR OF SCIENCE,

ADVERTISING

EVERGREEN COLLEGE, 2010

ASSOCIATE OF ARTS,

GENERAL STUDIES



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