Social Media Manager

SHALINA K. SADRUDDIN

214-***-**** **************@*****.***

EDUCATION

Bachelor of Business Administration in Marketing, A bilene Christian University G raduation: May 2017 Concentrations in Human Resources and Business Leadership EXPERIENCE

Digital Campaign Manager, D EXYP October 2017 - July 2018

● Onboarding, launching, and ongoing management of digital advertising program portfolios monthly spending budget of over $100,000

● Keyword researching, daily optimizations and writing ad copy for SEM and PPC campaigns on Google Ads, BingAds, Yahoo and other search platforms

● Leading in-depth Strategy Sessions, and providing information on ROI, ROAS and predicting future sales and performance.

● Performing advanced multivariate statistical work using Salesforce and Excel such as factor analysis; cluster analysis; perceptual mapping; linear and non-linear regression; longitudinal modeling P roduct Marketing Intern, D EXYP May 2016 - August 2016

● Worked with the Director of Customer Relationship Management (CRM)/ Software as a Service (SaaS) products in the development of sales training and user support materials

● Assisted with an SMS conversion project, created training materials and co-lead trainings

● Created t raining materials a nd presented to Executives, training approximately 400 employees

● Worked with B2B and B2C Marketing team daily on SMS and Email Marketing (subscription and opt in) product beta testing, competitor analysis and sales action plan Email and Social Media Marketing Manager, C rystal Bright May 2013 - February 2017

● Implemented and developed email campaigns to be relevant and effective to target market

● Designed, created, and managed promotions and Email/Social Media Ad Campaigns, approximately 32% new clients gained from Email/Social Media Ad Campaigns

● Managed Social Media platforms such as Facebook, Instagram, Twitter, Google, Linkedin and Youtube

● Monitored impact of campaigns and analyzed, reviewed, and reported effectiveness of campaigns to maximize results in presentations at monthly meetings Accounting Assistant, B lue Science May 2014 - December 2016

● Managed payroll for about 200+ employees at the Dallas, Houston, Austin and San Antonio branch

● Created bi-weekly reports using excel and possible solutions for Senior Accountant

● Managed accounts payable and receivable

● Handled daily bank reconciliation, auditing financial data entries, income/sales reports, sales receipts, and bank account transactions using QuickBooks Pro ACTIVITIES

Head of Special Events, A ga Khan Education Board J une 2018 - Current National Email & Social Media Portfolio Manager, Jubilee Monuments Corp. November 2017 - Current Central Region Marketing Resource Manager, J ubilee Monuments Corp. February 2017 - October 2017 ADDITIONAL

● Languages: F luent in English, Urdu and Hindi

● Certifications: Excel, Google Adwords, BingAds, Google Analytics

● Skills: Salesforce, Microsoft Office, Quickbooks, Copywriting, CSS, HTML, Social Media Platforms

● Volunteer: The Mosaic Project, Girls Scouts, Meals on Wheels, College Expeditions Mentor and more

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