Social Media Management

Dan Preston

Public Relations / Media Relations

Professional broadcaster with 20 years experience delivering improvements in revenue and performance in small market radio. Demonstrated leadership with the goal of enhancing the team’s performance and the individual’s skills. Community involvement with various non-profit organizations including coordinating several sold out and record breaking events. ************@*****.*** 757-***-**** linkedin.com/in/danpreston68 facebook.com/danpreston68 EXPERIENCE

09/2012 – 02/2018

Program Director / Morning Show Host

Franklin Broadcasting - WLQM

Franklin VA

Executed technical advances that made operations run smoothly, increased productivity that yielded an immediate savings of over $17,000 per year. Rehabilitated social media, generated an increased following from 250 to over 3200 in first year.

Modified website information and added streaming capabilities with the outcome of increased web traffic.

Developed commercials and promotions with creative writing, directing and editing with award winning results.

Brand management - protected all aspects of the station's reputation online, on social media and on the streets.

Mentored new hires all aspects of computer technology related to the station, best practices for on-air and online.

PUBLIC RELATIONS PROJECTS

Saint Baldrick's Fundraiser (VFW Post 4411) (2014 – 2017) Publicity and emcee for fundraiser in the fight against childhood cancers JT Holland Pancake Fundraiser (2017)

Publicity and emcee for fundraiser for child fighting brain cancer Rachel's Journey (VFW Post 4411) (2016)

Publicity, event planning, fundraiser for dream trip for child fighting multiple diseases United Blood Services Blood Drive (2011)

Co-chair for annual blood drive in partnership with radio stations, TV stations, newspapers and local business community for maximum exposure. RECORD BREAKING EVENT 133% OF GOAL

Raised awareness while being in a bucket-lift above the crowd for radio broadcast until goal was met - Level of difficulty FEAR OF HEIGHTS Battle of The Barbeque ( Lake Gaston Chamber) (2007 – 2010) Co-chair for annual event, event planner, PR coordinator with radio stations, TV station and newspaper for maximum exposure. RECORD BREAKING EVENT 3 YEARS IN A ROW American Red Cross Blood Drive (2008)

Co-chair for annual blood drive in partnership with the radio station, TV station, newspapers and local business community for maximum exposure. RECORD BREAKING EVENT 210% OF GOAL

Holiday Boat Parade (Lake Gaston Chamber) (2007 – 2009) Co-chair for event reviving an old tradition and making it a new event as a food drive for the less fortunate in the community

PR coordinator with radio stations, TV station and newspaper for maximum exposure SKILLS

Public Relations Integrated PR Campaigns

Social Media Digital Media Teaching

Event Planning Commercial Production

Event Marketing Commercial Copywriting

News Writing Feature Writing Editing

Website Management Brand Management

Event Management Content Management

Membership Marketing Panel Discussions

Photography Voice Over Storytelling

Develop Marketing Plans Email Campaigns

VOLUNTEER EXPERIENCE

Friend of the VFW

Veterans of Foreign Wars Post 4411

Vice President / Board of Directors

Lake Gaston Chamber of Commerce

Member /Photographer

Roanoke Valley Photography Club

Member / Performer

Lakeland Theatre Compny

EDUCATION

Diploma in Journalism

Advance Learning Interactive Systems Online

Radio Broadcasting Certificate

Chesapeake Center for Science & Technology

Electronic Technician A School

US Coast Guard

Achievements/Tasks

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