Manager Project

Ron Lucero

Rancho Palos Verdes, California *****

linkedin.com/in/ron-lucero-9525735 • 310-***-**** • ***********@*****.***

Digital / E-Commerce Director

Multifaceted technical and digital career with an extensive track record of innovation and success

Technically sophisticated, data-driven digital professional with solid history of web and e-commerce management. Broad knowledge and success in a development environment leading technical teams to excellence and managing relationships and resources. Proficient in web sites, social networks, forums, and blogs with a focus on marketing and lead generation. Skilled trainer and project leader able to direct multiple tasks effectively and readily master innovative software and tools.

Product & Project Management / B2B & B2C E-Commerce / Software Development Lifecycle

Agile Methodologies / Creative, Technical & QA Resources Management / Digital Advertising

TECHNICAL PROFICIENCIES

Platforms:

Windows, Mac OS, LAMP, .NET, SQL Server

Tools:

Tridion CMS, PIM, DAM, Akamai CDN, Amazon Web Service, Magento, WordPress, PHP, Bootstrap, Lytics, Bluecore, MOZ, SEO, Optimizely, Microsoft Office Suite, MS Project, Base Camp, Jira, Wrike, Google AdWords, Google Tag Manager, Google Analytics, Facebook Ads Manager, YouTube, Omniture (Sitecatalyst), Web Trends, Salesforce, Qualtrics, Keynote

PROFESSIONAL EXPERIENCE

Digital Manager – Customer Experience Group (8/2009 – Present) Yamaha, Buena Park, CA

Deliver strategic technical leadership by expertly handling the company’s Magento B2C eCommerce site, product catalog site, product launches, dealer platforms, artist sites, iOS apps, VOD and content updates while leading UI/UX design and reviews. Design custom landing pages for B2C and B2B campaigns overseeing technical, creative and QA staff. Develop and/or review creative briefs. Contribute to cost-savings initiatives by continuously streamlining processes Conceptualize and implement product launches, awareness and sales strategies, while overseeing all digital marketing campaigns through digital, social, Amazon, affiliate marketing & email channels with budgets ranging from fifty thousand to one million plus

Key Achievements:

Oversaw all aspects of new Magento e-commerce site implementation from requirements gathering, project planning, budgeting, hosting, UI/UX, site performance, development and QA.

Manage updates of backend systems including SQL databases, .Net version.

Managed the implementation of the new Customer Data Platform (Lytics) from contract negotiation, project planning, budgeting, data mapping, testing and training.

Led redesign of the usa.yamaha.com site from requirements gathering, project planning, budgeting, hosting, UI/UX, development, site performance and QA.

Successfully launched over 20 products per year

Established processes for onboarding new agencies and media buying vendors.

Was an integral part of the team that re-designed the Yamaha Brand Guidebook

Web Development Manager (2/2007 –2/2008) Disney Internet Group, Disney Mobile, North Hollywood, CA

Responsible for the strategic planning, scheduling, and execution of web development projects from concept through deployment while leading activities of the development team. Managed all aspects of disneymobile.com and the multi-level-marketing site following a full product development lifecycle. Partnered across the organization to effectively manage project scope, requirements, and milestones, and effectively managed risks while collaborating on plans for issue mitigation.

Key Achievements:

Successfully launched the new Disney Cruise website, Hong Kong Disney, and new Disneyland and Disneyworld ticketing engines.

Developed and supported Disney Mobile.com, Disney’s ROE web site, and multi-level marketing site.

Partnered with developers on design of different components while managing complex technical content and commerce web sites.

Project Manager (5/2006 – 1/2007) Toyota Financial Services, Torrance, CA

Provided high-level technical management of a variety of complex projects for web sites and development processes from concept through completion. Managed all aspects including planning, analysis, milestone development, progress tracking, testing, and deployment while leading team through the development lifecycle. Upgraded infrastructure and made constant improvements on processes and the use of platforms.

Key Achievements:

Demonstrated ability to analyze and document risks and negotiate plans for resolutions.

Effectively managed on and offshore resources and third-party relationships.

ADDITIONAL EXPERIENCE

Transition Manager, Modis Contract – Yamaha, Buena Park, CA, 4/2009 – 8/2009

Served as Web Project Manager while making recommendations to enhance processes.

Director of Software – ManiaTV, Los Angeles, CA, 9/2008 – 2/2009

Oversaw development of website and distribution platform.

Program Director – Buzznet, Hollywood, CA, 2/2008 – 9/2008

Led web development activities in partnership with product and general managers.

EDUCATION AND TRAINING

Bachelor of Science (BS) – MIS

Bachelor of Science (BS) – Finance

University of Arizona, Tucson, AZ

Certifications:

Google Analytics Google AdWords

Google Tag Manager

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