Digital marketing communications

Karen A. Barney

https://www.linkedin.com/in/karen-barney/ ********@*****.*** (C) 619-***-****

STRENGTHS

Corporate Communications Digital Marketing Email Campaigns Public Relations Market Research SEO Data Analysis Surveys White Papers Report Writing Editing Copy Writing Data Management Public Speaking

TECHNICAL SKILLS

Excel PowerPoint Word Publisher Access Salesforce Wrike Slack Contact Photoshop

HIGHLIGHTS

Developed and launched ITRC’s first email campaign with the ITRaC News quarterly e-newsletter, highlighting the ITRC's nationwide services and activities, followed by the ITRC's Data Breach Highlights & Alerts, a weekly email featuring the latest trends in data breaches.

Achieved international, national and Congressional recognition for the ITRC’s data breach reports.

Played a leading role in conducting the ITRC's victim impact surveys, analyzing the results and contributing to the Identity Theft: the Aftermath studies from 2006 to 2017.

WORK EXPERIENCE

Identity Theft Resource Center (ITRC)

Data Breach/Identity Theft Information Specialist (01/18 – 07/18)

Updated format and content for ITRC's Data Breach Highlights & Alerts, to better educate consumers and businesses on the risks of the ever-growing number of data breach incidents.

Communicated with media, government officials and industry stakeholders to enhance the level of visibility for the ITRC's data breach reports.

Analyzed ITRC’s database findings to identify highlights and trends.

Prepared weekly, monthly, quarterly and annual data breach reports aggregating collected metrics.

Worked with cross-functional teams to provide subject matter expertise in a timely manner for deadline-driven deliverables.

Identified and initiated contact with government agencies and other reporting entities to aggregate timely, accurate information regarding data breaches.

Tracked project deliverables using appropriate tools.

Performed duties as requested by Chief Executive Officer and Vice President of Operations.

ITRC Director of Research and Publications (01/15 – 12/17)

Served as the editor for outward facing documents, assuring accuracy and completeness.

Updated the ITRC website, as needed, allowing for immediate updates, enhanced abilities to provide sponsor deliverables, and flexibility to meet partnership needs.

Identified viable entities, government agencies and other non-profits for collaborative consumer education and awareness opportunities.

Used Salesforce for tracking call center contacts, troubleshooting and reporting, and for managing contacts with collaborative partners and sponsors.

Coordinated the design efforts in creating educational documents for identity theft victims and consumers.

Partnered with communications team in researching, writing and editing ITRC's corporate print materials and consumer/victim public facing documents

Provided customized presentations and trainings for local community groups and businesses.

Used MS Access for all data breach tracking and reporting and created numerous queries for customized sub-reports and troubleshooting purposes.

Researched and identified appropriate entities to aggregate timely, accurate information regarding data breaches. Prepared regularly scheduled data breach reports on metrics.

Served as point-of-contact for ITRC's Board of Directors, Sponsors and Partners.

Performed duties as requested by Chief Executive Officer.

Karen Barney – page 2

ITRC Program Director (01/11 – 01/15)

Served as point-of-contact for: sponsors, in coordinating various activities for contracted deliverables; partners, in advancing of national educational campaigns; and media, in providing up-to-date statistics and research, and calendaring of interviews with the ITRC's President/CEO.

Generated grant proposal ideas, researched materials, and participated in the grant writing process.

Produced content for the ITRC's quarterly e-newsletter, ITRaC News.

Developed business sponsorship proposals and participated in discussions relevant to business sponsorships.

Created and delivered customized ITRC PowerPoint presentations, Mitigating Identity Theft and Business Best Practices.

Researched and identified appropriate entities to aggregate timely, accurate information regarding data breaches.

Used MS Access for all data breach tracking and reporting. Prepared weekly, monthly, quarterly and annual data breach reports aggregating collected metrics.

Provided high-level executive and administrative support.

Performed duties as requested by Chief Executive Officer and Director of Operations.

ITRC Program Manager (01/09 – 01/11)

Generated grant proposal ideas, researched materials, and participated in the grant writing process.

Updated website pages including ITRC Fact Sheets, Solutions and Letter Forms.

Used Salesforce for tracking of call center victim and consumer cases and reporting, and for managing contacts with collaborative partners and sponsors.

Handled all incoming media inquiries and outgoing responses. Calendared all media activities for the ITRC founders.

Coordinated and delivered presentations for local community groups.

Provided high-level executive and administrative support.

ITRC Media Manager (01/06 – 01/09)

Generated grant proposal ideas, researched materials, and participated in the grant writing process.

Used Salesforce for tracking of call center victim and consumer cases and reporting.

Handled all incoming media inquiries and calendared all activities for the ITRC founders.

Provided PowerPoint presentations for local community groups.

ITRC Victim Advisor (01/04 - 01/06)

Provided mitigation steps to victims of identity theft crimes.

Delivered PowerPoint presentations to local community groups.

PREVIOUS EXPERIENCE

Marketing Public Relations (10+ years)

Hospitality/Tourism (5 years)

Banking/Financial (2 years)

EDUCATION

SAN DIEGO STATE UNIVERSITY

Bachelor of Arts -- Journalism / Public Relations

Contact this candidate