Technical and Marketing Communications

Bill Van Orden

*** *. *** ******

Philadelphia PA 19147

215-***-**** (h)

631-***-**** (m)

***********@***.***

Skills

Technical

Communications

Marketing

Communications

Communications

Management

Copywriting

Web and Print Editing

Public Relations

Journalism

Summary

A proven track record of successful marketing, technical, and journalistic communications and management, with the education and experience to ensure clear, creative, and effective communications.

Experience

Technical Communications Manager

Triveni Digital, Princeton NJ, 2011-present

Reduced support calls with DITA-compliant user manuals and reference guides.

Launched new website, increasing leads by ten times with new marketing content and SEO improvements.

Worked with ad agency to create national space and banner ad campaigns for improved corporate and product branding.

Wrote effective brochures, eblasts, Google ads, and other marketing materials. Technical Writer

TruePosition Inc., Malvern PA, 2005-2010

Designed a large HTML help system for a wireless location system.

Helped migrate FrameMaker® documentation to single-source DITA XML. Technical Writer

Iron Mountain Inc., Collegeville PA, 2003-2005

Designed and wrote an HTML help system for launch of a national records management website.

Senior Documentation Specialist

Global Logistics Technologies Inc., King of Prussia PA, 2000-2003

Wrote web pages for the HTML help system of a transportation logistics firm. Senior Communications Specialist

Diginexus Corporation, Philadelphia PA, 1999-2000

Designed the HTML help system for a national online compensation database.

Improved corporate morale by creating and editing a monthly employee newsletter. Senior Technical Writer

Neoware Inc., King of Prussia PA, 1998-1999

Wrote and edited all user documentation for a thin-client manufacturer.

Lowered printing costs by reducing documentation page counts up to 50 percent. Manager of End-User Documentation

Franklin Electronic Publishers, Mount Holly NJ, 1991-1998

Hired and managed a technical writing department of three writers.

Established procedures to meet changing deadlines and standards to ensure quality.

Received positive press reviews of my user guides in the JAMA and other publications. Instructor and Editor

Temple University School of Communications and Theater, 1989-1991

Solo-taught undergrad copywriting classes and co-managed the student ad agency.

As assistant editor, helped launch Temple School of Dentistry’s alumni/ae magazine, which won an American Dental Association award.

Advertising Copywriter

W.B Saunders Corporation, Philadelphia PA, 1987-1989

Wrote and edited marketing materials for a leading medical book publisher.

Wrote and edited The Newscast, a monthly newsletter for medical bookstores. Director of Marketing and Public Relations

The Other Side Magazine, Philadelphia PA, 1986-1987

Increased renewal rates and circulation for a national social justice magazine.

Created successful space advertising, press release, and promotion programs. Marketing Director

NewsNet Inc., Bryn Mawr PA, 1983-1986

Managed marketing and technical communications for an online news service, reporting directly to the CEO.

Hired and managed a three-person communications department.

Worked with ad agency to create national space ad campaigns.

Wrote and edited successful emails and innovative user documentation.

Customer newsletter was voted best in 1985 by the Information Industry Association. Education

Temple University, Master of Journalism, 1991, 3.67 GPA University of Pennsylvania, graduate classes in English literature, 1980-1981 Dartmouth College, B.A. cum laude, 1980, English major, honors student, 3.51 GPA Details

For my complete work history, skills, and recommendations, go to my LinkedIn page.

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