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Regional Sales Manager

Rochester, NY
September 26, 2018

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Colin Maxwell

** ********* *******

Rochester, NY 14612

Cell Phone- 585-***-****

Executive Profile

I am a motivated, passionate and experienced Account Manager with experience in Business Development and am looking for the right company to help grow their business. I enjoy expanding and growing new business through positive outreach and am devoted to existing accounts with fostering client relationships. I have refined oral and written presentation skills and am an excellent team player who combines hard work and creativity to further business relationships. I also offer my unique skills and experiences to augment any areas that are underdeveloped, in addition to my exceptional planning and implementation capabilities.

Skill Highlights

Community oriented Team player

Creative Team builder

Hard-working Self-motivated

Analytical Great listener

Refined Oral and Written presenter

Core Accomplishments

Have had new positions created to utilize my presentation and account management skills, resulting in increased market penetration and brand awareness for several businesses I’ve worked with.

Developed and oversaw plan to increase customer service by updating company website for industrial equipment by making basic product information readily available.

Tracked customer feedback for products which was presented to vendors. Based upon information gathered, they were able to identify and correct shortcomings of the products.

Earned several industry-recognized certifications despite having no background in test and measurement equipment, and stayed current with new products of over two dozen key distributors.

Growing Distributor network for Champion Power Equipment, doubling sales in first year and increasing the number of generators sold on average by 50%

Providing marketing support for distributors, including attending storefront openings and helping to draw up marketing and floor plans for vendors

Providing answers for technical support, and pushing for resolutions on technical questions for distributors

Professional Experience

Dealer District Sales Manager for Home Standby Generators

Champion Power Equipment, Rochester NY Feb. 2017-Present

Grow and manage a network of dealers and wholesalers for Champion Power Equipment Home Standby Generators, doubling revenue in the territory the first year as well as increasing number of dealers by 50% despite having a fraction of the marketing budget of Generac, Briggs & Stratton or Kohler.

Regional Sales Manager-Northeast

Arena Products, Rochester, NY April 2016-February 2017

Responsible for sales of Intermediate Bulk Shipping Containers

Concentrated on the Health and Beauty, Pharmaceutical and Food/Beverage industries

Clientele include: L’Oreal, Hershey, Malt Products, Solvay Chemical, and Dairy Farmers of America

Maintain client relationships with phone correspondence and on-site visits, expanding client base 18% despite short tenure

Showcased products at trade shows such as the New York Society of Cosmetic Chemists and IFT in Chicago

Inside Sales/Marketing Account Executive July 2015–April 2016

iSECURE, Rochester, NY

Spearheaded marketing strategy and sale efforts for an IT security company resulting in a record sales year, increasing sales 25%

Developed call and growth plans that resulted in acquisition of Fortune 500 clients such as Starwood Hotels, Praxair and University of Rochester

Organized and executed events ranging from webinars to live presentations

Consistently exceeded performance objectives and increased client attendance at product showcases

Account Executive August 2014 –April 2015

CXtec LLC, Rochester, NY

Managed an extensive base of manufacturers and clients for a leading buyer and seller of network hardware

Explored new client and supplier prospects while maintaining original customers, eventually doubling manufacturer/client base

Consistently led accounts department in important client interactions

Orchestrated first buy deal within first month, and made first sale shortly after despite little prior exposure to computer networking equipment.

Business Development Manager October 2007–March 2014

Transcat LLC, Rochester, NY

Subject Matter Expert in sales of thermal imagers, vibration meters, intrinsically safe equipment and temperature calibration equipment and other industrial products despite no prior engineering background

Maintained existing accounts while bringing in new customers resulting in over 6 million in sales

Initiated program that collected and presented customer feedback to vendors in order to correct any product weaknesses, leading to improved account maintenance for clients such as DuPont, ADM, Transcanada, and General Electric

Earned industry-recognized certifications and became in-house expert in relevant equipment, including products from Fluke, Ametek, FLIR, Emerson, and Cordex.

Adjunct History Instructor January 2006 – October 2007

Genesee Community College, Albion, NY

Prepared and delivered weekly lecture in American History

Designed and Evaluated student papers, projects and tests

Maintained office hours for one-on-one student help

Received positive reviews from students and faculty

Marketing/Canvass Manager May 2004 – April 2007

National Energy Systems, Rochester, NY

Responsible for hiring, training and managing teams of up to 10 canvassers generating leads for a home improvement business in upstate NY

Planned and oversaw all canvassing operations for the company in the region

Generated an average increase of 20% per year throughout the region

Represented NES at industry events, trade shows and meetings with vendors such as Owens Corning and Schuco Windows.

Small-Business Sales Representative October 2000 – October 2001

Frontier, Rochester, NY

Managed small business accounts in Rochester

Focused on telecommunications products

Maintained a 96% account retention rate

Sales Representative January 1997 – September 2000

Sutherland Group, Rochester, NY

Worked on lead generation and sales projects for clients including Sprint, Novell, Cisco, and Verio selling business-to-business accounts

Repeatedly picked for ground-breaking projects for the company based upon skills and ability to learn, and also acted in a mentoring and training capacity

Recorded over $600,000 in product sales during tenure with Sutherland

Circulation Sales January 1994 – January 1997

Rochester Business Journal, Rochester, NY

Promoted to full time associate after exceeding sales expectations as a part time employee

Boosted sales of award-winning print newspaper by 15%

Promoted special events such as the Athena Award and 40 Under 40

Fundraiser February 1994 – August 1995

Telecomp Inc., Rochester, NY

Worked as a part-time fundraiser for Annual and Capital Campaigns for the University of Rochester, Keuka College, and Pratt Institute, as well as membership drives for the Rochester Philharmonic Orchestra

Secured numerous donations of $3000 or more for the University of Rochester, including a record-breaking $30,000 gift


Master of Arts in American History (2000)

SUNY/College at Brockport - Brockport, NY

Minor in World History

Graduate Research Project and MA Thesis on History of Religion

Bachelor of Arts in History (1992)

University of Rochester - Rochester, NY

Member of Undergraduate History Council

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