Marketing Digital

Ralitsa (Raly) Ivanova

**** ******** ** ****: 952-***-****

Des Plaines, IL 60016 Email: ******@*****.***

SUMMARY

Expertise in marketing communications, promotions, and creative services

Ability to work with Salesforce.com, Marketo and WordPress

Knowledge in creating marketing programs for print, web and events/tradeshows

Experience in developing and executing marketing campaigns using Google AdWords

Contributed in a full company rebrand campaign

Ability to work in B2B and B2C environments

Proficient with Microsoft Word, Excel, PowerPoint, and Outlook

Expert with planning, organizing, and executing events/tradeshows EDUCATION

DePaul University, Chicago, Illinois

Degree: Bachelor of Arts in Marketing

Graduated: August 2010

GPA in major 3.26/4.0

PROFESSIONAL EXPERIENCE

Aasonn, LLC, Naperville, Illinois

November 2015 – Present

Marketing and Events Manager

Plan and execute conferences/tradeshows from concept through flawless execution

Coordinate events' logistics, including registration and attendees tracking, managing travel, as well as presentation and materials support, and pre- and post-event evaluations

Provide on-site support and leadership at events and meetings

Manage budgets for each event and provide reports and analysis of events upon completion; keeps historical comparison records for executive and board reporting

Monitor sales using Salesforce to ensure all goals related to the marketing campaigns are being met

Determine content/messaging and preparation of conference agendas, schedules, signage, and giveaways

Work with a team to create the design and branding formation for marketing martials, brochures, and company templates using Creative Cloud Software

Aasonn, LLC, Naperville, Illinois

March 2013 – November 2015

Marketing and Events Coordinator

Planned and executed conferences, sales meetings and company webinars, from concept through flawless execution

Managed budgets for each event and provide reports and analysis of events upon completion; keeps historical comparison records for executive and board reporting

Assisted with developing conference materials, promotional letters, web posts and marketing emails

Determined content/messaging, signage and giveaways at trade shows

Provided on-site support and leadership at events and meetings

Planned and implemented marketing strategies aligned with the company value proposition to grow the sales pipeline

Owned the planning, organization, development, implementation and measurement of digital marketing projects/campaigns

Ensured the PPC strategy is performing effectively (primarily Google AdWords)

Assisted with the creation of content framework as well as developing content which will assist with specific SEO and branding goals

Assisted with defining where new and existing content would be needed in order to keep the consumer clicking through the website

Measured and analyzed digital content effectiveness through tools such as Google Analytics

Monitored sales using Salesforce to ensure all goals related to the marketing campaigns are being met

Contribution to content creation for brochures, presentations and website

Created the design and branding formation for marketing martials, brochures and company templates using Creative Cloud Software

Clover Technologies Group, Hoffman Estates, Illinois February 2012 – February 2013

Marketing Specialist

Planned, implemented and executed company’s marketing strategies.

Completed artwork edits on projects such as MSDS sheets, PowerPoint presentations, technical advisories, collateral rebrands, and more using Adobe Illustrator and Photoshop.

Coordinated, executed, and recapped company tradeshows and events.

Assisted with eMarketing campaigns and promotions.

Developed and maintained artwork libraries (advertising, packaging) and provided project updates using Excel. Comcast Corporation, Schaumburg, Illinois

December 2010 – February 2012

Marketing and Event Coordinator

Organized, planned, and executed events to promote company’s products, increase brand awareness, and gain new customers.

Negotiated sponsorships in different levels to achieve company’s goals.

Conducted a professional-caliber presentation outlining an aggressive marketing campaign strategy utilizing a combination of direct and hyper-local marketing tactics designed to resonate with the brand’s target market and drive customers to purchase the product.

Managed inventory for different marketing campaigns and events. Women’s Health Foundation, Chicago, Illinois

January 2010 - June 2010

Marketing Intern

Educated stakeholders about women’s health using public theories for health promotion and education

Coordinated and hosted 3 female health promotion events and drafting materials and flyers for these upcoming events

Media and competitive researched for different competitors around the United States (Arizona, Texas, and Illinois)

Updated Social Media campaigns for the 3 Women in Health Connections women’s health events SKILLS & ACHIEVEMENTS

Experience reporting directly to the CEO of the company

Certified Digital Marketing Specialist by The Digital Marketing Institute

Experience in managing website content using WordPress

Capability to work in very fast-passed environment and adopt quickly to changes

Know-how to achieve goals and manage priorities without or minimum direct supervision

Highly motivated and detailed oriented with excellent communication skills

Strong creative, problem solving and conceptual skills

Ability to work well within a team environment

Solid time management skills

Ability to multi-task, work on multiple projects and meet required deadlines

Creation of conjoint analysis, perceptual mapping, value curve, and ethnographic analysis

Member of Phi Theta Kappa (International Honor Society of the two-year college)

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