Social Media Manager

Jonathon carter

Los Angeles, CA /818-***-**** / *********@*****.***

LinkedIn: linkedin.com/in/jonathonc/ Web: http://jonathoncarter.com/

** ***** + of progressive experience in the Internet and other multiple industries, directing sophisticated digital marketing and product management. Strategic and conceptual thinker, exercises sound technical, analytical, and business skills. Master’s and Bachelor's in Marketing & Business.

wExpertise in multiple digital marketing disciplines, including social media, content development, SEO, SEM, events, ecommerce, and email marketing.

wProven success in driving profitability and increasing incremental revenues through digital marketing, social media, community engagement, and content development

wResults have included triple-digit sales growth, massive leaps in audience engagement/conversion, and cost reductions

wExtremely passionate and knowledgeable about digital media, ecommerce, and technology

Areas of expertise

oSocial Media Marketing

oVideo Production

oContent Marketing

oMarketing Management & Strategy

oSEO & SEM

oWeb Analytics

oConversion Optimization

oTeam Leadership

oEmail Marketing

oConsumer Packaged Goods

oeCommerce

oB2B/B2C

Professional Experience

Old School Labs (Cosidla Inc.) Beverly Hills, CA July 2016 – March 2018

Senior Marketing Manager

• Provided strategic vision, creative inspiration and thought leadership for marketing KPIs including digital marketing, email, social media, SEO, SEM, analytics, trade shows, PR, and web development

• Led & managed strategy development and program management for online advertising programs (search engine marketing, online display/interactive, mobile advertising to optimize ROI and meet quarterly goals)

• Responsible for the development, management, and optimization of all website and social content including articles, blogs, product pages, and online retail partners including Amazon. Slashed content development costs by 40%

• Managed and directed all social media marketing strategy and tactics, including Facebook (650K followers), Instagram, Twitter, and YouTube. Increased Facebook followers by 50% and user engagement by 300%

• Managed five full-time direct reports focused to video production, brand ambassador management, marketing co-ordination and web/social content development

ApexPeak. Los Angeles/Singapore July 2011-July 2016

Senior Online Marketing and eCommerce Consultant (Part Time)

• Spearheaded strategic and tactical brand communication programs for new and existing products.

• Developed, directed and managed all digital marketing activities including e-mail, social media, display advertising, SEM and PR

• Developed and implemented consumer research designed to improve product sales growth and upsell opportunities

• Head up Search Engine Optimization (SEO) marketing strategy for ApexPeak

• Manage a small team of web developers and online marketing managers

Lakeside Car Wash (Owner) July 2011-July 2016

• Owner and part-time leader of the Burbank’s leading carwash

• Managed $1.3M sales revenues and increased growth 15-20% year on year

• Developed and optimized annual plans for digital marketing, social media, promotions, customer loyalty programs and traditional marketing collateral

Operated autonomously in all facets of business, i.e., strategic planning and operations, Managed customer relations, brand positioning, revenue growth, financial management, driving operational excellence, and business development

• Managed a team of 23 employees

Bank of America/Countrywide Pasadena, CA April 2007-July 2011

Vice President – eCommerce Marketing (Mortgage)

• Headed up Search Engine Optimization (SEO) marketing strategy and tactics for the bankofamerica.com mortgage pages

• Led and managed the integration of online mortgage tools into BankofAmerica.com. Managed the implementation of a new consumer home valuation tool

• Responsible for the management and development of the Reverse Mortgage Microsite and related ecommerce projects

• Partnered with Digital Marketing to drive lead generation utilizing paid search, display advertising and affiliate relations

• Managed the New Home Loans Experience microsite aimed at providing consumer education and tools for mortgage products and services - http://homeloans.bankofamerica.com

• Initiated and managed Social Media strategy for the Countrywide’s Full Spectrum Lending division

• Managed and mentored a small internal team (SEO Manager, Content Development Manager and Web Analytics Manager)

Pharmavite, LLC Northridge, CA June 2002-April 2007

Pharmavite is the largest broad-line vitamin manufacturer in the U.S and markets brands including Nature Made vitamins, Nature’s Resource herbs and Olay Vitamins.

Senior Online Marketing & eCommerce Manager

• Maintained overall responsibility for managing Naturemade.com, retailer affiliate sites and the corporate Web site.

• Managed and developed a $2.6M annual expense budget and $400K of capital expenditure.

• Initiated, developed and executed online marketing programs to increase site revenue, member database, site traffic and build brand loyalty

• Propelled subscriber base to over 2 million through targeted online marketing, affiliates, and promotions. Fuelled revenue growth from $10M to $14.5M

• Led and manage a small internal team (including Marketing Manager and Content Editor) and four external technical consultants.

• Provided thought leadership, develop the departmental strategic plan, operating plan, and marketing plan. Also orchestrate integrated marketing communications/360 marketing

• Formulated, implemented and directed e-commerce strategy and partnerships with key retail customers, including Costco, Walgreens, Amazon.com and Drugstore.com

• Pioneered online marketing research to the member database to build consumer insights and purchase activity resulting in incremental sales, brand loyalty and cost savings

POPcast Communications Los Angeles, CA Dec 2000-May 2002

Application service provider offering a complete solution for online video communications marketed to consumers and businesses.

Product Marketing Manager – Business Video Services

• Pioneered establishment of a comprehensive new product development process, resulting in significantly improved product quality and time to market

• Responsible for managing and promoting a business video conferencing and collaboration suite of applications

• Formulated high-level product marketing strategy and tactics with senior management.

• Orchestrated strategic marketing research, including planning focus groups and competitive analysis

Netsmart Burbank, CA Dec 1999-Dec 2000

Netsmart’s technology platform enabled organizations, associations and corporations to become Virtual Internet Service Providers and offer their constituents Internet access, content and online services.

Product Marketing Manager

• Responsible for managing and maintaining the corporate web site and customer portal.

• Orchestrated content management and user home page/Portal strategy

• Developed the marketing communications plan, including pricing, promotion, distribution and product line strategy

• Negotiated a number of deals with third-party ASPs, resulting in significant cost savings (up to 50%) for the organization

Virgin Media Oxford, England Dec 1996-Nov 1999

Virgin Media is the UK's largest cable operator and a leading provider of broadband and communications services

Broadband Product Marketing Manager

• Spearheaded the successful launch of the first residential cable modem service in the UK, surpassed revenue objectives by 200% through strategic direction.

• Developed product strategies and plans with senior executives for the roll out and management of Internet services

Education

Master’s in Marketing Management 1995-1996

University of Leicester, England

Bachelor’s (Hons.) Business Studies 1991-1995

De Montfort University, Leicester, England

Skills

Advertising, social media, digital marketing, display advertising, ecommerce, search engine optimization, SEO, SEM, marketing communications, marketing research, product marketing, consumer insights, database marketing, marketing planning, retail marketing, thought leadership, video production, photography, analytics, competitive intelligence, data analytics, product management, web development, lead generation, DRTV, Wordpress, Asana, Google G-Suite, consumer packaged goods and UX/UI.

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