Social Media Product Development

MG

OBJECTIVE

Since achieving my Bachelor’s of Science in Psychology and working in both the psychological field and the financial field, I have went to school to obtain a MBA and a Master’s of Science in Marketing. Over the past three years I have worked in the field and have been an independent consultant in the field of market research. I have worked in many industries, including but not limited to online education, non-profits, breweries, and dentistry. I have conducted research to provide data backed decisions on questions that revolve around consumer insights, consumer behavior, product development, social media strategy, and business development. I have used data analysis, survey analysis, focus groups, in-depth interviews, among other tools to come to the conclusion to many of these questions. In a nut shell I use research to come up with strategic recommendations for my clients and/or employer.

In my next role, I am looking to use these tools to help my next employer reach these strategic goals, whether they be in consumer insights/behavior, product development/placement, business development, or social media strategy.

SKILLS

Computer-proficient performer with skills covering operating systems including Windows OS, Excel, Word, Access, and SPSS program system. Strong organizational, interpersonal, and analytical proficiencies. Leadership skills proven in successful research studies, as well as group facilitation.

EDUCATION

MASTER OF BUSINESS ADMINISTRATION • MAY 2017 • UNIVERSITY OF TAMPA

3.82 GPA

Member of the Phi Kappa Phi and Beta Gamma Sigma Honor Society

MASTER OF SCIENCE IN MARKETING • MAY 2017 • UNIVERSITY OF TAMPA

3.82 GPA

Member of the Phi Kappa Phi and Beta Gamma Sigma Honor Society

BACHELOR OF SCIENCE IN PSYCHOLOGY • MAY 2013 • SAINT JOSEPH’S UNIVERSITY

3.2 GPA

Lambda Chi Alpha Associate Member

MICHAEL F. GREENSTEIN

****.************@*****.*** 914-***-****

420 FAWNS RUN MORGANVILLE NJ 07751

EXPERIENCE

MARKET RESEARCH CONSULTANT • INDEPENDENT • AUG 2016 – PRESENT

Use quantitative and qualitative methods to answer business strategy questions regarding product development, business development, marketing strategy, industry insights, and consumer insights for clients

Conduct data analysis, statistical analysis, correlational analysis, trend analysis, cross-tabular analyses, means summary analyses, survey development and survey analysis.

Facilitated focus groups, in-depth interviews, and utilized mystery shopper strategies.

Used the aforementioned strategies to create reports and presentations for target audiences ranging from frontline employees to the C-Suite

BUSINESS ANALYST • OPTYMYZE • AUG 2017 – JUNE 2018

Design and implement projects using SQL based proprietary software to streamline data processing and incentive calculation for telecommunication clients from initial requirement analysis to UAT testing following Agile methodologies.

Configure solutions for incentive calculation plan changes, data manipulation, software failures, and ad-hock reporting requested by the client.

Responsible for maintaining accrual and AP reports for the client’s over 4,500 internal and external payees with average monthly payouts averaging $10 million.

ASSOCIATE DATA ANALYST/MARKET RESEARCH ANALYST • BISK • AUG 2016 – AUG 2017

Conducted Opportunity Analyses to determine how educational programs were trending in the market

Forecasted Enrollment Projection Analyses to forecast the success of a given program

Analyzed Competitor Analyses to determine the strength of the market for a given program

Established and presented business proposals to upper management in order to enable the market research team to more efficiently run our analyses

Developed recommendations and consulted clients on what educational programs they should bring online.

Investigated primary and secondary research in order to identify business development opportunities

Helped to develop and edit surveys in order to gain a more in-depth perception on consumer insights

Currently, I was asked to continue my research on a project to project basis in order to continue providing Bisk with the market insights that will enable Bisk to continue to grow.

DATA METRICS INTERN • JABIL • APRIL 2016 – AUG 2016

Wrote and deployed surveys to help improve project managers leadership and team processes

Ran statistical analyses on deployed surveys

Helped improve team processes

Led a team to improve onboarding processes for incoming interns, Jgrads, and new hires

Designed a mobile application to assist with early onboarding processes that will be developed in the near future

Acted as a business analyst on a project that sought to design and deploy a new dashboard

CUSTOMER RELATIONS MANAGER • 4G DATA • MAY 2015 – OCT 2015

Started new marketing and sales department for an IT services company.

Grew relationships with existing clients and helped reach out to new clients.

Launched a marketing campaign using a limited budget.

Met with clients to ensure the best customer experience possible.

Went onsite to make sure each client was satisfied with our technicians work.

Solved all customer problems and concerns

RESEARCH EXPERIENCE EXAMPLES

Victorian Christmas Stroll Consulted the Plant Hall Museum on how to improve the customer experience at the annual Stroll Wrote and deployed survey in order to conduct statistical analysis Created presentation to present to management with finding of the analysis of the survey

Success 4 Kids and Families

Consulted Not-for-Profit firm on how to utilize social media to reach potential donors and clients

Conducted In-depth interviews with employees and other Not-for-Profits in order to come up with recommendations

Did secondary research to develop a social media strategy that would best fit the Success 4 Kids and Families culture

References available on request.

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