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Sales Marketing

Springfield, Vermont, United States
September 25, 2018

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(***) ******* • • 111 High Pastures Road, Woodstock, VT 05091


Career-long executive-level sales and marketing expert with robust record of accomplishment in optimizing growth opportunities and revenue generation. Topline advantages I provide:

o Influence, plan, and execute strategic growth initiatives, astute customer needs assessments, and successful market penetrations across diverse industries. o Identify / manage multiple favorable sales situations for domestic, global, commercial consumer market expansion, prospective accounts, and business capture. o Lead, inspire, and develop productive / high functioning mid to upper-level management teams in sales, marketing, product development, operations, technology, and innovations. o Demand excellence, direct continuous improvement, supervise lean production, spearhead year over year gains, and contribute to a culture of progress and prosperity. (Responsible for 3 companies achieving ISO 9001 recognition.)


Sales / Marketing

x Dynamic sales growth

x Tactical Sales


x Brand Management

x Marketing


x Market Research

x Customer Relationship

Establishment and


x Marketing / Sales


x New Market Identification

x Consumer-Directed


x Comprehensive Customer

Analysis and Appraisal

x Product Launches

x Original Equipment

Manufacturer (OEM)

Sales Support

x Forecasting

Business Leadership

x Business Planning

x Efficient and Productive

Team Building

x Explicit Deliverables


x Mergers & Acquisitions

x Trade Show Leadership

x Concept to Action


x Lean Manufacturing


x Succession Planning

x Cross-Department

Communications and

Production (incl.


x Multiple Product Line


x Change and Adaptations


x Train, Mentor, and

Evaluate Personnel

x Regulation Compliance

x Product Development and


x Budgeting Process

x Key Performance

Indicators and Metrics

x Timely and Astute

Decision Making

x Ethical and Professional



SureFire LLC • Fountain Valley, CA

Vice President Marketing / Sales Commercial Worldwide 2014–2017 Manufacturer of Laser weapon sights; suppressors; hand-held weapons, weapon-mounted helmets, and body-worn lights. Attained number one in product quality and second in sales volume of similar products.

Hired to expand commercial sales worldwide in reaction to long slide of US military sales. Given responsibility of all international military / commercial sales (12% of total company sales) and domestic commercial / consumer sales (~77% of total company sales). Reported directly to CEO, CAO, CFO. Selected Accomplishments

x Successfully shifted company focus from military-only sales to include multiple market segments, boosting sales 25% in 2 years and reversing multi-year downward slide to double-digit profit gains. Jeffrey C. Barger • (978) 578–4704 • Page 2 of 2 x Assessed global market and collaborated with engineering team to determine new technically advanced product lines.

x Negotiated deal with Amazon whereby SureFire products were sold at lower discount than to traditional distributors and dealers, preventing them from being drastically undercut by web retail giant.

x Developed strong creative, problem solving, growth-oriented teams that included ~60 sales representatives (domestic), middle management directors, cross-department focus group, and team to implement lean manufacturing. Direct reports included Directors of Sales, International Sales, Marketing, Sales Operations, Technology Support / Repairs, and Creative Services. Viridian Green Laser Sights • Maple Plain, MN

Vice President of Sales January 2014–June 2014

Directed all sales activities for 65 reps total, representing 5 geographic teams. In short time established OEM sales opportunities; new high growth market areas; broader distribution / dealer networks; product innovation focus group; and web, video, print marketing campaigns. Also organized large trade shows and smaller distributor / buy group shows.

Sturm Ruger & Co. • Southport, CT

Executive Director of Corporate Development September 2006–December 2013 Performed comprehensive evaluation of profitable / prospective growth outdoor market segments and acquisition opportunities for this firearm manufacturer. Reported directly to CEO and EVP. Selected Accomplishments

x Tracked acquisition activity in 14 market areas and with 200+ company owners to find new acquisition candidates and move toward closure.

x Identified low-tax locations for possible company locations, closed 2 equity purchase acquisitions, and created master data package that rated manufacturing vendors for possible acquisitions. x Created multipoint ratings spreadsheet for 12 domestic Metal Injection Molding (MIM) manufacturers that supported new vendor selections and MIM acquisitions. x Established profitable business relationships with accessory manufacturers and OEMs. Konnext, Inc. • Hudson, MA

President (2005–2006), Vice President of Business Development (2003–2005) Manufacturer of terminal block products for electrical power distribution. Principal role was to commercialize inventor's original terminal block products. x As President practiced full suite of management responsibilities and re-engineered production process, leading to development of a high margin product unique to market, enhanced features of multiple products, and increased overall margins.

x As VP of Business Development grew product sales for start-up company $0–$400K per month, progressed sales staff, targeted new markets, and forged foundational marketing plan. Manchester Marine • Manchester-by-the Sea, MA

Owner and General Manager 1996–2003

x Launched new electronic sales and installation business, realizing $250K growth in first year up to

$3M in sales with profit in 3 years. Bought majority ownership share. x Led day-to-day operations and multidisciplinary crew of ~40 marine artisans. x Designed and executed business model characterized by high revenue powerboat customer base. x Continue to provide operating knowledge as Executive Member of Board of Directors. Early Career

x Vice President of Corporate Development (5 years) and prior to that Corporate Development Associate (6 years) • Dynatech Corp, Burlington, MA x Senior Account Executive for Northeast US (3 years) • Tratec McGraw-Hill x Account Executive (3 years in Boston, MA area) • Computer Devices EDUCATION

B.A in Political Science and B.S. Economics • Denison University, Granville, OH

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