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Marketing Research

Pennington, NJ
September 27, 2018

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** **** ** *** ****** of Market Research including 8 years of staff leadership. Diverse experience in the pharmaceutical, healthcare and CPG industries. Experience includes both client side and vendor side roles with market research and in leadership roles.


Consultant and Freelance Market Research – 2008 - Present

•Support Big (top 10 global) Mid–size and Specialty pharmaceutical companies

•Experience also includes a significant amount of experience in CPG research/industries

•Design and Manage both qualitative and quantitative primary research projects

•Types of research include, but not limited to: Positioning, messaging, concept testing, war-games, tradeoff (conjoint), emotional response, payer research etc.

•Therapeutic areas include but not limited to; schizophrenia, bipolar disorder, oncology, skin infections and depression

•Manage vendors and research projects to assure research goals are achieved

•Help to populate forecasting models

•Successfully partner with product teams to assure MR needs are met in timely and effective manner

•Consulted and managed primary and secondary research projects for Merck. Also;

•Managed Excel files for data analysis

•Managed PowerPoint (living documents) charting and managing projects

•Moderate focus groups, IDIs and teledepths

•Provide insights through PowerPoint reports with actionable recommendations

•Significant client interface both as a consultant and research supplier

Pfizer (Formerly King Pharmaceuticals) – November 2004 to December 2007 Bridgewater, NJ

Senior Director, Strategic Marketing Research and Business Analysis

(Effective February 2006)

Director, Strategic Marketing Research and Business Analysis

•Served as Team Lead (staff of 6); supported both primary and secondary research positions

•Helped to design new secondary data reports/dashboards using Excel files and PowerPoint reports

•Mined for information utilizing secondary data files in the therapeutic areas of CNS, Cardiovascular, etc.

•Helped to design and then populate forecasting models via quantitative primary research

•Produced and managed budgets for all inline retail products

•Designed and managed both quantitative and qualitative projects for currently marketed products

•Helped to determine optimal marketing mix for neuroscience HCP vs. DTC marketing decision making

•Reviewed and analyzed primary/secondary marketing research projects for pipeline products to evaluate new business opportunities

•Lead several primary & secondary research projects in support of company pipeline products

•Key member of 2 therapeutic area strategic teams responsible for shaping future direction of neuroscience and cardiovascular/metabolic disorders

TVG Research Executive Director – September 2002 to November 2004 Fort Washington, PA

•Designed and managed qualitative studies with major pharmaceutical companies (Pfizer, Wyeth, GSK, Barr Laboratories, Aventis, BMS and Eli Lilly); provided strategic conclusions and recommendations

•Utilized comprehensive knowledge of advanced qualitative methodologies; maintained highest research standards for clients

•Conducted seminars; emphasized product life cycle from pre-clinical to product maturity (with appropriate qualitative and quantitative research methodologies at each stage)

•Developed long-term relationships with clients that resulted in repeat business

Isis Research - Research Director – February 2001 to September 2002 Columbia, MD

•Designed and managed marketing research studies (approximately $1.1 million) for many top-ten pharmaceutical companies; utilized both quantitative and qualitative methodologies, including Internet research

•Managed several global projects in UK, France, Italy, Germany, Hong Kong, Japan and Singapore

•Delivered superior client service with long-term relationship focus

Angle Research – CEO – January 2000 to February 2001 Frederick, MD

•Obtained extensive exposure to IDIs and focus group moderation with physicians, thought leaders, healthcare professionals and patients; areas of expertise included CNS (including depression, schizophrenia, migraine and epilepsy), infectious disease and GI; participated in RIVA focus group moderation training

Irving Burton Associates – Senior Marketing Analyst Falls Church, VA

1996 - 1999

Abbott Laboratories Chicago, IL

Specialty Sales Representative (Neuroscience) Mid-Atlantic

1993 -1996

Eli Lilly Indianapolis, IN

Sales Representative Washington, D.C. area

1991 - 1992

United States Peace Corps Volunteer/Medical & Healthcare Business consultant

Honduras, Central America

Software Skill Set:

Proficient In: Microsoft Suite; Paint – For the purposes of adding graphics to PowerPoint presentations

AFFILIATIONS: Pharmaceutical Marketing Research Group (PMRG) - Former Director of Marketing Committee and member of Board of Directors; co-chaired spring 2005 PMRG Conference in Orlando, FL

EDUCATION: University of Rochester - MBA, Marketing and Economics, 1990

Drew University - BA, Political Science, 1986

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