Marketing Professional
Resume:
Professional Summary
Lorena Franco
******.*.******@*****.***
US Army Veteran and Marketing professional with over five years of experience in customer facing roles, to include Brand Management at Andeavor, a Fortune 100 company. Professional, skilled in developing integrated communications (both in English and Spanish); passionate about using creativity towards my role; and, focused on continuous improvements. Experience
Marketing Associate, San Antonio, TX June 2017 – Present
• Responsible for developing communications and informational materials for several Andeavor brands, including Shell, Arco, Arco Mexico, ExxonMobil; consisting of approximately 3000 sites
• Create business reviews by customer/by site to measure performance and provide key information to field managers to assist in customer retention
• Support brand conversions of over 200 sites to the Shell and ExxonMobil brands in 2018, coordinating with vendors, internal stakeholders and contractors for site set-up and signage; Developed a guide for installation of National brand messaging at these sites, used by multiple contractors
• Responsible for creating and maintaining informational materials that communicate brand specific programs, such as: loyalty programs, seasonal offers, promotions and site image to over 1400 Andeavor customers in real-time using the Andeavor Showcase App
• Support for the mystery shop programs that were created to ensure compliance with brand standards to avoid debranding sites
• Support the ARCO, Shell and ExxonMobil loyalty programs with activities, such as: creation and communication of instructional material about loyalty programs, updating and distributing reporting tools and translating contracts into Spanish
Workforce Solutions for the Heart of Texas, Waco, TX July 2016 – November 2017
• Coordinate job fairs with over 100 employers and 400 job seekers
• Develop and maintain relationships with Waco business owners and managers to satisfy their workforce demands
• Support the employee selection process of customers with activities varying from creating online job postings to interviewing and selecting the most qualified candidates
• Train job seekers about the use of the Workforce Solutions’ resources and best practices to find employment while contributing to maintain Waco’s unemployment rate below 4% Logistics Specialist December 2009 - May 2014
• Manage over 1400 aviation supply customer accounts from the United States and foreign Armed Forces
• Establish and maintain stock records and other documents such as inventory, material control, accounting, and supply reports of the authorized storage list
• Review and verify quantities received against bills of lading, contracts, purchase requests, and shipping documents
• Build and maintain relationships with customers across the brigade to meet the requirements of our customers Education
Baylor University, Waco TX, Bachelor of Business Administration
• International Business and Entrepreneurship majors, Dean's List 2015-2017, 3.8/4.0 GPA.
• Salutes Honor Society
• Veterans of Baylor Officer
Training
• Green Belt Six Sigma, 2018
• Yellow Belt Six Sigma, 2017
• Automated Logistics Specialist Training, US Army, 2010
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