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Manager Marketing

Allentown, PA
September 24, 2018

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**** ********* ****** ***, **, Bethlehem, PA-18015


Marketing professional with 4+ years of experience in retail and e-commerce sector. Experience in planning and executing marketing strategies to achieve top-line targets for the company. Expertise in mobile marketing, app analytics and proficient in building customer retention programs and brand communication. Work Experience:

Marketing Manager, Grofers India Pvt. Ltd., Gurugram April 2017- April 2018

• Responsible for driving user retention numbers and monthly orders. Increased the retention rates to 50% from 32% in 8 months.

• Planning monthly promotional budgets for customer acquisition & retention through marketing activities. Handled annual marketing budgets of $1M.

• Deployed A/B testing methods to test different campaigns strategies and take decisive action.

• Worked on marketing automation to personalize user experience.

• Training and guiding local marketing & customer engagement teams to execute campaigns effectively.

Deputy Marketing Manager, Grofers India Pvt. Ltd., Gurugram April 2016 - Mar 2017

• Planning & implementing daily CRM campaigns and communication.

• Handling partnerships & tie-ups with wallets, banks & coupon sites to increase brand visibility and generate campaign awareness.

Brand Management Intern, Whirlpool Home Appliances., Delhi April 2015 – Jun 2015

• Handled brand communication strategy for Whirlpool Delhi summer campaign.

• Coordinated with creative agencies & supervised them over installation of brand creatives at 120 modern retail outlets in Delhi region over 3 months. Sales Manager, Zomato Media Pvt. Ltd., Hyderabad Mar 2014 - April 2014

• Worked as a part of B2B sales team in Hyderabad.

• Was responsible for generating revenue for Zomato Hyderabad, by selling ad inventory to restaurant partners and penetrating newer market areas. Listing Specialist, Amazon Development Centre, Hyderabad Mar 2013 – Feb 2014

• Worked with the amazon UK sales team to generate sales leads, promote seller launch, manage seller inventory and create product detail pages.

• Launched more than 200 sellers with a total of 200,000 listings. Catalog Analyst, Amazon Development Centre, Hyderabad Sep 2011 - Mar 2013

• Piloted price parity project for amazon to ensure best selection and prices for customers.

• Responsibilities included mentoring new members in the team, facilitating automation process to improve team productivity & gathering seller listing insights from available tools. Education:

Mudra Institute of Communication, Ahmedabad Jun 2014 - Apr 2016 MBA: Brand Management & Digital Marketing.

Jawaharlal Nehru Technological University Sep 2007 - May 2011 B. Tech : Electrical and Electronics Engineering.

Additional Skills:

SQL Google Analytics Digital Marketing MS OFFICE Marketing Analytics E-Mail Marketing SEM

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