Director of Marketing and Development

GABRIELLE YOUNG

C: 314-***-**** E: **@*********.**** W: http://gabrielle.work

Experience in B2B, B2C and B2B2C advertising and marketing allows me to bring rock-solid strategy, channel experience and inclusivity of thought to any project. I am currently in a manufacturing-focused role and looking to pursue Marketing Director role with a forward-facing organization. Professional Experience

Director of Marketing and Development, Southwire Company 9/2017 – present

• Collaborate with Channel Marketing to build buyer personas to highlight key B2B and B2B2C product and service innovation opportunities.

• Pinpointing and developing external and internal audience trends that highlight content needs.

• Manages production and distribution of ancillary content that supports product and brand awareness.

• Developing the go to market strategies and value propositions for new vertical markets and identifying Southwire’s competitive advantage.

• Conduct and oversee trainings and workshops for internal stakeholders around subject matters including strategic planning, self-awareness/development and current marketing trends to enhance a cross-functional, collaborative environment.

• Prepare presentations and reports for the Board of Directors and Executive Leaders.

• Investigate and articulate opportunities for program partnerships and strategic alliances that will strengthen the company’s track record of a positive brand internally and externally.

• Champion of Spectrum, an employee resource group focused on inspiring and supporting minority and marginalized employees. Responsibilities include: curriculum development, encouraging mentorship and influence, event planning, presenting statistics to senior leadership, inclusivity and diversity training/workshops, leading a company-wide book club and more.

Director of Marketing, Content Management and Operations, Southwire Company 2/2016 – 9/2017

• Managed ideation, execution and distribution of print, digital and social media content requests.

• Honored to mentor, motivate and coach a creative team of 8.

• Developed a comprehensive marketing program, merging digital and print to support the overall organization.

• Managed a $250K marketing budget for staffing, resources and CAPEX.

• Perform market targeting, positioning and segmentation for construction market products and services.

• Evaluated and adopted new media technology; building and solidifying a tech stack.

• Accountable for forecasting, analyzing and reporting on campaign results.

• Consistently strived to listen to our customer’s feedback and kept abreast of industry trends, emerging social media channels, best practices and developments.

• Developed performance KPIs and goals to increase delivery and accuracy rates to 95%.

• Hands-on technical experience with CMS, CRM, Automation, Reporting/ Data Analytics, DAM, SEO and Work Management Software.

Art Director/Creative Strategist, Southwire Company 8/2012 – 8/ 2016

• Mainly focused on strategy and strategic direction for all content and campaigns in a complete start-to-finish, high- paced manufacturing environment.

• Identified opportunities for process improvement that decreased job turnaround time by 30%.

• Managed the strategy and creation of marketing content/collateral and sales support tools.

• Executed strategic plans with a solid partnership with product managers and other key stakeholders in B2B marketing segments.

• Built a startup environment to originate creative ideas and think strategically; managed project time lines/logistics, created a culture of accountability, drafted creative briefs and ensured consistency of the corporate brand.

• Conducted brand/product research and applied regulatory requirements (per legal).

• Executed creative jobs including, but not limited to: banners, brochures, digital ads, POGs, POS, in-store signage, photography and tradeshows.

Freelance Art Director, Iris, Big Table Agency, Grey Group (Advertising Agencies) 8/2010 – 9/2012

Committed to many projects encompassing: direct mail, print, in-store displays, interactive design, out-of-home, brochures, books and newspaper, radio, TV, interactive, guerrilla. Thrilled to help the agency’s creative strategy and vision come to life. Jr. Art Director, BBDO Atlanta (Advertising Agency) 8/2006 – 2/2010

With much passion and gusto, developed creative solutions for CPG and B2C projects encompassing: direct mail, print, in- store displays, out-of-home, brochures, books and newspaper, radio, TV, video, interactive, guerrilla and worked on winning two new business pitches.

Education, Skills & Past Clients

University of Illinois Urbana-Champaign, 1/2018 – 12/2019 Masters of Business Administration (MBA)

General Assembly, 11/2015 – 2/2016

Digital Marketing

The Creative Circus, 9/2003 – 9/2005

Art Direction

Drake University, 8/1999 – 5/2003

BA Journalism & Mass Communication

Hard Skills:

Adobe Creative Cloud

(Illustrator, Photoshop, Indesign, Acrobat)

Salesforce (and SFMC): SocialStudio, Pardot

Marketing Automation

Workfront

Google Analytics

Office365 (Word, Powerpoint, Excel)

Print Production

Photography

Copywriting

Marketing Strategy

Workflow Software (Workfront)

Branding

Writing

Integrated Marketing

Performance Marketing (SEO, PPC)

Social Media Strategist

Trade Shows

Management/Managing Teams

Project Management

Public Speaking & Presenting Concepts

Soft Skills:

Strong attention to detail

Innovative Problem Solver

Highly Respectful

Budget Conscious

Proactive & Organized

Proficient at Multitasking

Coaching & Mentoring Teams

Collaboration

Ambitious & Accountable

Customer-Focused

Storytelling

Client List:

IHG

Carr Workplaces

Protect Your Bubble

Georgia Pacific

Orgill

Grady Healthcare

Merial

Home Depot

Sony

AT&T

Lowes

Ace Hardware

Georgia Lottery

Alliance Theatre

Capital One

Hewlett Packard

Georgia Natural Gas

Erickson Living

Embassy Suites

V8

Weight Watchers

BAE Systems

MetLife

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