Marketing and Creative Director/Manager

PAUL GRAFF

**** ***** *** ***** #***

San Clemente, CA 92672

714-***-**** *************@*****.***

SUMMARY

Art and marketing professional with more than 30 years of experience within a professional environment and more than 18+ years of management of art departments and staff. Expert in print design, marketing concepts and website design/functionality. I manage all projects from inception to meet all business needs and stay within budget ranges & tenuous deadlines.

RESPONSIBILITIES & QUALIFICATIONS:

• Art Direction/magazine design, typography, photography shoots, layout and job completion including PDF creation for printer.

• Consults with management/editorial to identify graphic needs, budget constraints, and deadlines for the project.

• In charge of every phase of the design process from concept (photography, graphics and layout) to completion (edit proofs, HiRes PDFs uploaded to printer).

• Color corrects photography for use in print and web.

• In charge of the creation and design of ads, marketing/business collateral, web graphics and graphic/branding elements.

• Reviews printing of projects and completes project press checks.

• Manage and design of sales sheets and presentations for sales team and executive team.

• Perform yearly reviews for employees within the art department as well as keep track of and approve employee PTO and approve expenses/budgets for the department.

• Maintain brand consistency.

• Degree in commercial art/graphic design.

• More than 30 years experience in the /art direction/graphic design/marketing industry.

• Creative Director/manager for more than 60 publications.

• Proficient in graphic design programs including; Adobe CC, Photoshop, Illustrator, and InDesign) as well as Microsoft Office Word, PowerPoint and Outlook.

• Ability to create and produce graphic materials using a range of media, techniques and equipment.

• Cartoonist/Illustrator/Artist.

• Ability to communicate effectively, both orally and in writing.

• Ability to work as a team player.

• Excellent manager and motivator of employees (Employee/Manager of the Year for Primedia)

• Strong leadership skills and ability to get best work out of the team. Strong organizational skills.

• Deadline oriented and able to work well in fast paced environment.

• Ability to conceptualize ideas and translate into print or web.

• Ability to discuss design concepts and ideas with staff and or management team.

EMPLOYMENT

2012-PRESENT

FIREBRAND MEDIA LLC, LAGUNA BEACH, CA

MARKETING & CREATIVE DIRECTOR

Duties: Art Direct and design international hospitality publications including photography assignments and direction of photo shoots. Manage, launch and direct new publications and campaigns for new clients. Design and manage marketing materials and websites. Magazines: Montage, Pacific Coast, Omni Escapes, Laguna Beach, Newport Beach Sea Island, Salamander Hotels and more

2010-2015

HIGH SCHOOL ILLUSTRATED, SAN CLEMENTE, CA

OWNER/PUBLISHER

Operations, management and business planning/projections. Short-term and long-term planning for Local and National publications, including new marketing ideas/design. Production Manager, Editorial Director and Art Director.

2005-2012

BECKETT MEDIA, YORBA LINDA, CA

VP/CORPORATE CREATIVE DIRECTOR

Managed staff of 15+ employees in California, Texas, Philippines and India. Hire/manage and train staff overseas with day-to-day operations including design and production of 15 publications. Art Direct and design publications including photography assignments and direction of photo shoots. Manage, launch and direct new titles. Design and manage marketing materials.

Magazines: Beckett Sports magazines, Gun World, Bow & Arrow Hunting, Street Trucks, Drive!, Drag Racer, MuscleCar Power,

Cottages & Bungalows, Romantic Homes, Victorian Homes and more.

1995-2005

PRIMEDIA, ANAHEIM, CA

CORPORATE CREATIVE DIRECTOR

Manage staff of 45+ employees in multiple locations in California and Florida. Hire and train staff in day-to-day operations and procedures including Art Direction and production of 40+ magazines. Art Direct and design publications including photography assignments and direction of photo shoots. Manage, launch and direct new titles. Design and manage marketing materials.

Magazines: Surfing, Surfer, Powder, Bike, Skateboarder, Hot Rod, Truckin’, Super Chevy, Off-Road, 4-Wheeler, Hot Bike,

Street Chopper, Import Tuner and more. *Employee/Manager of the Year Award

WEBSITE

Please take a moment to review my website showcasing a few samples of my work.

https://paulgraff1964.wixsite.com/portfolio

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