Middletown, NJ ● 917-***-**** ● firstname.lastname@example.org ● www.linkedin.com/in/joannemule PROFILE:
Accomplished strategic and innovative marketing executive with a deep understanding of entertainment and advertising business models, and digital and social media platforms.
Extensive experience developing marketing and advertising strategies and producing best in class cross- platform ad sales sponsorships and integrated marketing promotions for a diverse roster of entertainment brands that deliver measurable results and ROI.
Insightful, big picture thinker, skilled at analyzing data, identifying trends and leveraging opportunities to meet company, advertiser and affiliate partner goals.
Strong project management and leadership skills, experienced at collaborating with cross- functional teams and navigating systems and processes in a fast paced environment.
Effective communicator, presenter and negotiator; adept at influencing and motivating clients, teams and organizations.
SUMMARY OF SKILLS
• Account Management / Client Relations • Sales & Marketing Collateral & Presentations
• Brand Management, Strategy & Positioning • Digital & Social Media Marketing
• Marketing Campaign Planning & Execution • Event Planning & Execution
• Consumer Sweepstakes & Sales Incentives • Consumer & Ratings Research / Competitive Analysis
• Ad Sales Sponsorships / Product Integration • Budget Allocation & Management / P&L / ROI
• Strategic Partnerships & Alliances
• PR / Trade & Consumer Advertising Campaigns
• Talent Recruitment, Development & Retention
• New Business Development
BET NETWORKS New York
Director of Integrated Marketing (2012 – Present)
Champion programming and brand value to advertisers by leveraging programming, talent and multi-platform services to create customized cross-platform marketing promotions that associated partners with top-rated programming and connected them to coveted target demos both on and off channel.
Work closely with Ad Sales to respond to RFP's and develop compelling cross-platform marketing sponsorships that integrated advertisers into multi-platform activations. Accompany Account Executives to agencies to pitch sponsorships.
Work closely with agencies/advertisers to develop engaging branded content while delivering on business objectives
Develop custom content (webisodes and vignette series) for multiple clients including Pantene, Cover Girl, Coca- Cola, Grey Goose, BMW Macy’s, etc. to name a few
Collaborate with show producers, programming and creative executives and other key stakeholders across all platforms to vet ideas and identify appropriate opportunities
Spearhead successful integrations of client brands into programming, tentpoles and experiential activations (on a 360 platform) to stimulate consumer engagement while maintaining media outlet and brand integrity
Collaborate with PR to drive awareness for advertiser sponsorships and campaigns.
Track impressions for sponsor recaps. Evaluate campaign effectiveness and ROI and provided recommendations for future initiatives.
Strategically allocate and manage budget to maximize profitability and ROI.
Oversee a staff consisting of four (4) Managers, one (3) Coordinator and one (1) Assistant 2
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Martha Stewart Living Omnimedia (MSLO), New York, NY Director of Strategic Account Management, February 2010- November 2012
Lead the planning, implementation and execution on integrated multimedia programs for key clients. Includes overseeing production of custom videos, digital and print implementations
Facilitate and define project scope, goals, program measurement and deliverables including budgets for production and media development.
Managed day-to-day relationships with clients, agencies and internally with key players such as creative services, ad ops, legal, research and TV producers to ensure a seamless and successful program execution.
Create and execute custom content for various platforms including print, social, digital, broadcast and retail.
Run weekly status meetings with client and internal MSLO members to insure seamless execution.
Accompany Sales Reps on calls/presentations to agencies
Monitor and report on progress of the project to key management members while maintaining reports/status defining project progress, problems and solutions.
Evaluate campaign effectiveness and ROI and provided recommendations for future initiatives.
Supervise Manager and Coordinator
Top Shelf Tickets New York/New Jersey Event Planner, October ‘02 – February ‘10
Organized and managed successful planning and seamless execution of events, including, but not limited to: establishing and managing budgets; supervising facilities and schedules; researching and evaluating locations: negotiating with venues and vendor; securing talent, entertainment and sponsors when necessary; and overseeing contracted team of event contributors.
Conceptualized event theme and coordinated the décor, invitations, and collateral.
Manage all aspects of invitations including implementing copy and advising on creative; guest list and distribution of invitations; administered all RSVP’s and dispensed to appropriate parties.
Directed corporate outings, clientele entertainment, holiday functions, fundraisers, golf outings, football tailgates, and movie screenings.
Freelance - Marketing Projects
April ’00 – October ‘02
Worked on Marketing Projects for various companies such as Lifetime Television and The WE Channel.
Assisted with event management by researching invitations, venues, event premiums and presenting recommendations to management.
Developed creative concepts for sweepstakes and promotions.
Managed sweepstake entries and facilitated in the selection of winning entries. 3
3 JOANNE MULÉ
Lifetime Television New York, NY Marketing Manager June ‘94– April ‘00
Conceptualized, developed and executed integrated marketing programs to build brand awareness for Lifetime and its franchises.
Developed budgets, defined media strategy, conceived and implemented off-channel promotions.
Developed and maintained relationships with key marketing partners.
Managed all aspects of consumer promotions and sweepstakes, including on-air TV production, print, radio and Internet applications.
Executive in charge of National Ad Sales Upfronts and special events which included, developing the positioning concept, creating related collateral, evaluating outside resources, negotiating venue contracts and presenting recommendations to senior management.
Responsible for the marketing of Lifetime Sports, which included the sponsorship of the inaugural WNBA and the N.Y. Liberty at Madison Square Garden.
Developed marketing campaigns and customized promotions for major MSO's to build awareness and provide co-branding opportunities.
Reviewed all movie scripts and developed the creative brief which would serve as the blue print for all advertising/promotion of the Lifetime Original movie to consumers and advertisers.
Managed the development, maintenance and distribution of all Lifetime marketing materials including presentations, sales collateral and sales tapes for Affiliate and National Ad Sales.
Responsible for the strategic development and execution of all Lifetime exhibit promotions, including booth design, production, layout and related collateral.
Managed and maintained multi-million-dollar marketing budget.
Supervised Marketing Coordinators.
Marketing Coordinator, June 1994 - June 1995
Presented creative concepts and marketing strategies to national ad sales and affiliate relations; implemented strategies into actionable programs.
Provided on-site management and coordinated various elements for trade shows and events.
Supervised fulfillment houses to adequately manage Lifetime’s premium and collateral inventory.
Implemented copy and advised on creative for Lifetime’s sales collateral.
Developed promotional merchandise with outside vendors and in-house creative department for corporate gifts and network premium line.
National Cable Advertising & Advanced Media Systems - (Subsidiary of NCA) Sales & Marketing Coordinator, April 1992 - June 1994
Developed micro-marketing strategies supporting spot cable sales for presentations to clients.
Wrote and designed sales promotion one-sheeters and brochures.
Worked with major cable networks to provide programming & research data to sales force.
Presented to major NY advertising agencies to sell Advanced Media Systems proprietary software to facilitate in spot cable buying.
Organized various trade shows.
EDUCATION: BBA Marketing Advertising, Baruch College of C.U.N.Y.