Lori Eskridge

Chunky Sheep Advertising

Charlotte, NC, 28277

704-***-****

ac65o6@r.postjobfree.com

Summary

Education

Employment History

Experienced Agency Owner with a demonstrated history of working in the Marketing & Advertising industry. Strong sales professional skilled in Radio Advertising, Radio, Media Buying, Television, Digital/Social platforms, OOH, and PhotoShop.

Bowling Green State University

Bachelors of Arts & Communications

Bowling Green, Ohio

Graduated May 1985

Chunky Sheep Advertising specializes in providing you with the right marketing strategy and the right tactics. We provide the practical punch your advertising needs to make an immediate impact. We stay purposeful on your strategic message and its implementation, so you can stay focused on running your business. Together, we’ll measure success by your bottom line. At Chunky Sheep, we will do the following: Identify the most appropriate vehicle for building awareness of your brand. Establish and maintain contacts with media companies and reps. Leverage collective ad spend from multiple clients to get better pricing from media companies for your business. Book the space or airtime once the campaign plan has been agreed with the client. Negotiate the best deals for the campaign to keep within the budget and maximize ROI. Monitor and evaluate the effectiveness of the campaign. Hold media companies accountable for advertising purchased. Reconcile invoices and provide single point billing. Beyond simply buying media, we dive deep to understand your needs and tailor a blend of marketing strategy, integrated media, and advertising analytics into a plan that ensures your message connects and converts.

Chunky Sheep Advertising

Agency Owner

May 2016 - Present

Managed marketing efforts for corporate and all of their franchisees. Deliverables included social media, geo- fencing, all digital components, print, programmatic media, broadcast media and OOH. Responsibilities also included managing and updating the website, monitoring SEO and analyzing marketing metrics.

Extremely proficient in Photoshop in order to craft all of the Famous Toastery visuals for marketing and merchandising purposes.

Famous Toastery has 25 open locations and will have 40 by the end of 2018. Each franchisee has their own customized marketing plan based on their market's demographics and environment. Famous Toastery

Chief Marketing Officer

Charlotte, North Carolina

March 2017 - January 2018

CBS Radio/Beasley Media Group Charlotte, North Carolina August 2002 - May 2016

Professional Skills

Hobbies & Interests

Was instrumental in creating and executing radio and digital campaigns which resulted in increased revenue for many of my clients.Repeated success cultivating and managing accounts while growing cross-channel revenue streams. Proven record identifying key buying influences in multi-level accounts and developing strategic sales plans to facilitate long-term business relationships. Recognized for keen business insight; expertise translating concepts into action to maximize results from print, digital, and social media campaigns. Engaging team leader and contributor, able to build align resources to exceed goals. Often company-wide Sales Person of the Month and a member of the annual Million Dollar Club. Senior Account Executive August 2002 - May 2016

Corder Phillips & Wilson

Senior Media Planner/Buyer

Charlotte, North Carolina

February 1996 - April 2000

Wray Ward

Senior Media Planner/Buyer

Charlotte, North Carolina

August 1995 - February 1996

Worked at several ad agencies in Toledo, OH and Charlotte, NC as a Media Planner/Buyer. Doggett & Etc.

Media Planner/Buyer

Charlotte, North Carolina

May 1985 - August 1995

Core Strengths: New client acquisition : Expert

Brand recognition optimization: Expert

Proficient with Tapscan, Media

Monitors:

Expert

Crafting creative promotional programs: Expert

Copy writing, Account management: Expert

Powerpoint and Photoshop: Expert

Strategic media placement: Expert

Light of Christ Church- Greeter/E-Newsletter/ Communications Director for the 2018-2020 Capital Campaign Have been an integral component of designing all collateral, graphics and messaging to raise enough funds to build a large addition to our church which will replace the sanctuary while providing a much greater space for Youth and Children's Worship.

My weekly responsibilities include editing and crafting our E-Newsletter. I have also been instrumental in creating growth for Light of Christ church by greeting people and directing them to their desired location.

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