Social Media Marketing

Sakina Miyaji

Email id: **************@*****.***

Mobile no: 65015229

Hawally, Kuwait

CAREER OBJECTIVE

To obtain a challenging and responsible position within a progressive organization where I can utilize my knowledge, skills & experience.

PROFILE SUMMARY

● A self-motivated professional with 41 2 years of experience in Digital Marketing.

● Knowledge of preparing month-end reports and presentations/document in MS office

(word, excel and powerpoint) as well as Google Drive.

● Knowledge of writing articles and product reviews. Fluency in english.

● Hardworking with strong analytical mind and ability to take decisions, coupled with effective communication and leadership skills.

● Fast learner with ability to quickly adjust the new responsibility in diverse environment and can handle work pressure efficiently. WORK EXPERIENCE

1. Worked as D igital Marketing executive ( from Jan 2017 to May 2018) for Tech Fxvisuals Pvt Ltd, a privately held website design and development company located in Udaipur (Raj), India.

2. Worked as S EO Associate and Senior SEO Associate (from 2012 to 2015), a t ArroWebs Solutions Pvt Ltd (a privately held IT organisation headquartered at Udaipur (Raj) in India with the offices in Dallas (Texas, USA), and Dubai (UAE). Duties and responsibilities included:

● Worked on US and Ireland based projects.

● Performed in-depth analysis of various websites to find out the best SEO practises and Inbound marketing matching the requirements.

● Analyse the strategies adopted by potential competitors to know the opportunities.

● Conducted in-depth keyword research based highly relevant and trafficked keywords.

● Suggested improvements for SEO: internal architecture, identify content gaps and communicate any new content opportunities.

● Handled more than 20 clients base and significantly raised rankings of client’s websites within top 10 in major search engines (Google, Yahoo, Bing/MSN).

● Keeping a watch at bounce rate of websites and made efforts in reducing it.

● Write end of month progress reports. Prepare search engine rankings and traffic reports to assess areas of potential improvement. Monitor, track, and report, website's traffic including trend analysis using site analytics solutions.

● Work with other SEO team to brainstorm new ideas and identify complex issues faced by new and existing clients.

● Keep up to date with search engine technology, SEO methods and news by participating in forums, reading blogs and whitepapers

● Direct detailed discussion and interactions with clients.

● Preparing documents.

● Proper filing of important documents.

● Follow up with seniors and developer team.

CMS and On Page Optimization activities including :

● Creation of search engine friendly URL and meta tags with relevant keywords or phrases with shorter length

● Managing sidebar according to the pages

● Optimization of Breadcrumb Navigation Links Structure

● Optimization of Alternative Link Structures

● Adding outbound links on a page, anchor text, heading tags, subtitles hyperlinks, internal links, etc

● Use of dofollow and nofollow links

● Managing top menu, footer, sidebar navigation

● Blog posting and spreading on social media

● Optimizing 404 errors, redirections through wordpress admin

● Create and manage Google Analytics account

● Article writing, product reviews, etc

Off Page and Marketing activities including:

● Promotions on most popular social media websites such as Facebook, twitter, Google+, Tumblr, Pinterest, Instagram.

● Carried out paid advertisements, campaigns, video/media sharing, trends, etc.

● Worked on Google adwords and, PPC.

● Email marketing as per project requirements.

● Ensured the visibility of business in Google, Bing and other directory sites.

● Ensured more visibility by submitting press releases, white papers, infographics, bookmarking and, classifieds

● Image editing and promotion on instagram, Pinterest and Stumbleupon Social Media Marketing activities including:

● Creating strong business profiles and pages on social sites including, Facebook, Twitter, Linkedin, Instagram and more.

● Running campaigns

● Paid promotions

● Regular postings

● Updating users with latest news,events and programmes

● Answering queries

ACADEMIC QUALIFICATIONS

Year Degree University/Institution

2014 M.Com (Masters in Commerce) MLSU, Rajasthan

2012 B.Com MLSU, Rajasthan

2009 PUC-Pre University Certificate from CBSE St. Gregorios Sen. Sec. School IT SKILLS

● Successfully completed 6 months of computer diploma course from Mission Indira Gandhi Institute, Udaipur

● Well Acquainted with Windows, Ms-Word, Excel, and PowerPoint, Photoshop and GIMP

● Complete knowledge of Google Adwords, Google Analytics, Social Media Sites, Wordpress, etc.

● Completed three months of training in SEO from ArroWebs Solutions Pvt Ltd

● Have knowledge of HTML tags

ACHIEVEMENTS

● Received Award “Special Mention for Quick Learner” employee from ArroWebs Solutions Pvt Ltd in the year 2014

PERSONAL DETAILS

Date of Birth :18

November 1991

Language :English, Hindi

Nationality :Indian

Marital Status :Married

Visa Status : Article 22 (Family Visa)

Driving Licence :Indian Driving Licence

Passport No. :R1812024

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