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Manager Social Media

Arlington Heights, IL
September 23, 2018

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ROYCE VIBBERT, MBA, PMP 847-***-****

Experienced e-commerce and product development executive with extensive experience building and managing product development, project management, creative and UX teams. Employ a consultative and strategic approach with a focus on consistently delivering exceptional results. Astute at managing politically sensitive, cross-departmental initiatives.

eCommerce Strategy Relationship Builder Customer Centric

Project Management Results-Focused Analytical Decision Maker

Senior Team Leader Strategic Planner Technically Astute


Mbira Technologies, Chicago, IL 2011-present

Director E-Commerce, User Experience & Product Development 2014-present

Responsible for all facets of e-commerce management for client site, including strategic planning, product development and user experience.

Develop yearly and quarterly strategic roadmap and present to CEO and COO

Develop and implement product strategies to generate incremental revenue

Manage and execute daily scrum meetings with development, analytics and marketing

Art direct creative for new products, promotions and brand relations

Oversee in-house and freelance user experience deliverables

Work with strategic partners to define and implement SEO strategies

E-Commerce Product Manager, 2011-2014

Define goals, multivariant testing strategies and metrics for strategic projects

Develop and review wireframes and creative for delivery to development team

Develop and review requirements for e-commerce and customer support projects

Sears Holding Company, Hoffman Estates, IL 2009-2011

Program Manager, E-commerce, User Experience and Product Development 2010-2011

Led staff responsible for a portfolio of e-commerce projects supporting internationally-known suite of sites generating more than one billion dollars per year for Fortune 100 Company.

Supervised staff of 8 project managers who used agile, waterfall and scrum methodologies to support user experience, marketing, search & browse, new product development (e-commerce), content creation & production and community development (I have a question about community development)

Responsible for communicating project status and updates to divisional presidents

Created strategic product development plans and product roadmaps

Maintained cross-departmental partnerships with engineering, marketing and business units

Project Manager, User Experience Group 2009-2010

Actively managed relationships and communication between Web user experience group, product managers and technology groups.

Tribune Company, Chicago, IL 1996-2008

Product Manager, Tribune Interactive 2006-2008

Responsible for redesign of nine Tribune Company websites and leading cross-departmental teams from project initiation to deployment (,,

Used project management methodologies to redesign 11 national newspaper websites meeting budget and targeted deadlines for implementation

Managed deployment phase across nine major markets meeting 18-month project schedule

Engaged subject matter experts to define and prioritize strategic goals

Utilized comprehensive consumer research and user testing to define requirements and product goals

Defined and tracked project goals across marketing, sales, consumer and editorial functions

Directed information architects throughout process; negotiated priorities, visual design development, etc.

Communicated project status to multiple levels of Tribune staff from producers to senior managers resulting in approval of major project milestones

Increased consumer engagement and operational efficiencies

Operations Manager, Business Development and Classifieds, Chicago Tribune Interactive 2001-2006

Responsible for daily operations and business development for consumer-facing websites with more than two million page views a day.

Project manager for all consumer-facing and front-end projects; Vendor integration, technology deployment, new product deployment.

Managed design group responsible for consumer interfaces and product functionality. Sourced, hired, trained and provided performance development coaching for a classifieds Producer, 5 design staff and 3 advertising customer service representatives.

Community Publishing Editor, Chicago Tribune Interactive 2000-2001

Responsible for managing the website and assisting the business manager in targeting non-profit community groups for inclusion in website that aggregated community-generated content.

Social Media Editor, Chicago Tribune Interactive 1999-2000

Responsible for developing social media in support of the Chicago Tribune Interactive business units.

Lead Producer, Chicago Tribune Interactive, Digital City Chicago 1996-1998

Responsible for production of daily site content.


Project Management Institute – Project Management Professional Certification (PMP)


Product Roadmaps, Project Management, Marketing Strategy, (UX) User Experience Architecture, Creative Direction

Jira, Confluence, Microsoft Project, Adobe Creative Suite


MBA (Brand Management Concentration), DePaul University, Kellstadt Graduate School of Business

Bachelor of Arts, Photojournalism, Western Kentucky University

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