DANIELE MARIE FRESCA

**** * ** ** **********, DC 20009

cell: 805-***-**** ● ac658u@r.postjobfree.com

MARKETING ● EVENT PLANNING & LOGISTICS ● CUSTOMER SERVICE A highly motivated management professional and reliable self-starter with results-oriented experience in organization, logistics, marketing and event planning and management. Recognized for a strong work ethic, ability to multi-task, and for developing innovative programs that exceed organizational goals and build partnerships. Proficient trainer and mentor with skills to motivate and encourage peak performance from team members.

SKILLS

Computer Adobe Suite, Camtasia, MS Office Suite, QuickBooks Marketing Constant Contact, EnterpriseIQ CRM, Hubspot, Pardot, Survey Monkey, Track Maven Social Media Blogs (various programs), Social Media Platforms, YouTube Industry-Specific EnterpriseIQ, Impexium, iMIS

EXPERIENCE

Oct 2015 - Present LeadIn Logistics Washington, DC Lead Account & Project Manager

Specialize in corporate events management and logistics o Managed hundreds of events both domestically and internationally o All events have come in under budget

Handled trade show logistics and management

o Work with clients to handle the front-end of trade shows they attend – including portal management, all show booth details, travel accommodations, etc. o Hired by top-10 US trade show producers to provide this service for all exhibitors

Post show lead follow-up

o Provide first level qualification for clients to better ensure quality leads are targeted, thus closing the lead to sale timeline

o Hired by top-10 US show organizer to provide this service to 50% of exhibitors for one of their events

Core focus is to provide creative solutions to meet and exceed client needs at or below budget

Clientele has included members of congress, national media, professional sports teams, technology companies, associations, privately held and publicly held companies Jan. 2015 – Oct. 2015 Impexium McLean, VA

Marketing & Communications

Created case study program that includes identifying, interviewing and writing extended customer profiles for use in marketing and communications

Primary event specialist for software programmers offering suggestions on event uses and needs

Implemented marketing communication software Pardot for use in lead generation and marketing automation

Created and organized company logos and other marketing materials for consistency across all departments

Launched updated website for better company messaging

Responsible for tradeshow/event setup and coordination Daniele Fresca

EXPERIENCE (CONT.)

2000 – January 2015 IQMS Paso Robles, CA

Director of Marketing & Events (2004 – 2015)

Responsible for all aspects of $1 million annual marketing budget, public relations and corporate events (including 15+ conferences annually (20-60,000 attendees) and a biennial 500+ client attendee event)

Increased attendance at user conference by over 500%

Increased show frequency by 400%

Introduced two new events that led to penetration in three new markets

Introduced social media and other relevant campaigns into the overall marketing program

Increase in Facebook “likes” of 11% on average each quarter

25% increase in LinkedIn followers each year

171% increase in twitter activity in the last two years and

All resulting in over 400 press mentions in the last year

Work closely with sales and other departments to create and deploy promotional campaigns

Maintain excellent relations with industry media (publishers, bloggers, analysts, etc

Regularly receive significant discounts on media buys

Led to inclusion in “invite only” event not previously offered to the organization

Earn approximately four free placements per year

Increased company’s global profile with minimum 20% increase in leads and revenues annually

Created and oversaw Customer Retention program that assisted in increasing customer referrals by 30% and achieved a client satisfaction score of 98% Training Manager (2000 – 2004) IQMS Chicago, IL

Responsible for training department with benefits to 800 plus customers

Added two new course classes and altered the content of four other classes to best meet industry and client needs

Expanded the use of internet training offerings and achieved a 100% increase in revenue for this segment in a six month timeframe

Supervised a staff of ten in global offices including California, Colorado, Chicago and Europe

Responsible for all operations of Chicago regional office location

Negotiated three lease agreements (due to rapid expansion of offices) which included over

$100K in no charge tenant improvements

Maintained, updated and marketed all training programs as well as all associated documentation

Promoted to this position within eighteen months of hire date INDUSTRIES & COMPANIES SERVED

• Organizations: Private, Public, Associations, Chambers of Commerce

• Industries: Media, Manufacturing, Professional Sports, Real Estate Development, Software & Technology

• Functionalities: Charity Events, Multi-day/Multi-track Conferences, Single Day Projects, Trade Shows EDUCATION

San Diego State University Sociology San Diego, CA

De Anza College Liberal Arts Cupertino, CA

Daniele Fresca

PROFESSIONAL, COMMUNITY & PERSONAL ACTIVITIES OR ACCOLADES

• Board Chairperson for the Paso Robles Chamber of Commerce. As Board Chair, I successfully moved the Chamber from a fiscal to a calendar year; assisted in overhauling the chart of accounts; was responsible for the hiring of a new CEO and regularly emcee events and government meetings; was asked to chair a second year (a first in the Chamber’s 97-year history) o Previous positions held as Board Member and Chamber Ambassador

• Founded and maintain a community Adopt-A-Park trash cleanup program and received recognition from the local government

• Women in Business Chairperson, Vice Chair, Committee Member

• VIP Co-Chair Amgen Tour of California (Paso Robles)

• Honored as:

o Pacific Coast Business Times Magazine, Who’s Who in Marketing/PR four consecutive years o San Luis Obispo Tribune – Best 20 Under 40 nomination for two years o Peer awarded “Employee of the Year” recipient from two separate companies o President’s Award recipient

REFERENCES

References available upon request

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