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Social Media Marketing

Atlanta, GA
September 25, 2018

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J a r e d M c C u l l o u g h



• Microsoft Office Suite • Direct Marketing • Social Media Marketing

• Media Planning • Project Management • SEO

• Advertising • Marketing Strategy • Online Advertising

• Marketing Communications • Integrated Marketing • E-mail Marketing

• Video Editing • CRM • Press Releases

• Adobe Creative Cloud • Employee Training • Event Planning W O R K E X P E R I E N C E

City of Atlanta Parks and Recreation Municipal Agency Atlanta, GA Program and Marketing Assistant April 2015 - Present

• Assisted with the coordination of services and activities for summer program with internal and external agencies/organizations

• Interviewed, evaluated, and hired camp counselors

• Conducted site evaluations

• Assisted with the planning and implementation of educational, recreational and social enrichment activities

• Developed training materials and camp lesson plans

• Initiated the Social Media Campaign (Instagram, Facebook) and created all content to be published using Hootsuite

• Prepared PowerPoints to be presented by the Executive Director for the City of Atlanta's Councilmembers

• Strategically wrote weekly newsletters to our Full-Time Staff, Seasonal Staff, and the parents of our Camp Best Friends Program to enhance the perception of the program across the city Band Room Nation Non-profit Atlanta, GA

Director of Media January 2014 – Present

• Maintaining, Updating, and Promoting all of SRDC’s Facebook activities

• Produced all promotional videos for Social Media using Final Cut Pro

• Creative Directs all photoshoots that promote our brand and events

• Directed the first annual BRONAA (Band Room Nation Achievement Awards) Empire State Tax Atlanta, GA

Marketing Manager October 2016 - February 2017

• Oversaw marketing needs of the company and translated those into business solutions, repeatedly yielding superior results

• Develop and lead Marketing Representative team, including monitoring sales calls, providing guidance and directing community involvement

• Drive overall CRM and direct marketing strategy

• Oversee creation and delivery of press releases, advertisements, and other marketing materials

• Oversee social media strategy and manage the day to day social media operations

• Oversee all community outreach efforts

Listatrade Freelance Position Atlanta, GA

Content Marketing Director November 2014 – August 2016

• Updated and increased followers on Instagram, Facebook, Google+, LinkedIn, and other social media outlets for a wide variety of small entrepreneurs while enhancing their brand

• Utilized Hootsuite and other social media clients to pre-schedule daily post, engage with potential clients, and increase awareness of Listatrade and/or their clients

• Disperse and generate newsletters and blogs to email user groups using Constant Contact Syntek Technology Solutions Atlanta, GA

Business Support Administrator February 2014 – Oct 2014

•Provided administrative support where required to ensure the organization’s aims are met and deadlines are achieved including arranging meetings, booking facilities, drafting agendas, collation of agenda papers, attending meetings.

• Ensured that all documentation produced is accurate, prioritized to meet changing deadlines and delivered within agreed timescales.

• Developed training materials including PowerPoint presentations

• Supported the Management and IT consultants with various projects and areas of work providing administration and coordination as required.

• Developed the layout for the website as well as the relevant content Artmore Hotel Atlanta, GA

Social Media Coordinator February 2014 – Aug 2014

• Scheduled, programmed, and developed content for the The Artmore Hotel’s blog using Wordpress

• Maintained, Updated, Responded and Promoted to all of the Artmore Hotel’s Facebook and Twitter activities

• Initiated the Instagram campaign

• Producing, editing, and shooting videos for the blog and YouTube Hampton University Non-profit Hampton, VA

Athletic Marketing Assistant (Nov 2008 Intern) - March 2010-Feb 2013

• Initiated the “Turn it Blue” Viral Marketing Campaign which unites the Athletic department with all Hampton University fans using all social media platforms

• Determined the appropriate channels and times for commercials on local and national channels

• Validated, Hired, and Supervised Intern and Work Study Students at Athletic Events and office hours

• Planed, initiated, and controlled all on court/field activities at Athletic functions

• Initiated and maintained relationships with many corporate sponsors

• Coordinated “Sprit Events” that utilize the combined efforts of the Hampton University Band, Cheerleaders, Student Activities, and other Dance teams

• Maintained, uplifted, and controlled distribution graphics of all Social Networking Pages to promote the Athletic Department on a daily basis

• Planned and coordinated tailgating activities prior to each game

• Assistant to the Coach for the Ebony Fire Dance Troupe at Hampton University (2008-2013)

• Assistant to the Coach for the Blue Thunder Cheer Squad at Hampton University (2008-2013) A C C O M P L I S H M E N T S and C E R T I F I C A T I O N S

• Time Person of the Year 2006

• AdWords Display Certification

• AdWords Fundamentals

• AdWords Search Certification

• AdWords Video Certification

• Google Analytics Individual Qualification

• Google Shopping Certification

• AdWords Mobile Certification


Hampton University Hampton, VA

BS Marketing, December 2009

•Managed the Hampton University "Blue Thunder" Cheerleading Team (2004 2005)

•Managed the Hampton University "Force" Marching Band (2005-2006)

•Performed in the Hampton University “Force” Marching Band (cymbals) (2006- 2008)

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