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Training Communications Media

Norcross, Georgia, United States
September 21, 2018

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Sherrell Hubbard 678-***-**** Profile

Motivated, progressive professional w ith e xceptional written and verbal communications skills. Charismatic and confident public speaker. Self-starter with proven track record of developing talent in a multi-billion dollar organization. Demonstrated history of w orking under pressure, p roducing accurate timely reports, prioritizing competing demands, and meeting stringent deadlines. Skills Summary

Strong writing and public

speaking skills

Social media & Learning

Management System content


Tech Savvy

Video Project Production

Excellent research skills

Excels in client-facing sales

and marketing roles

Strives in fast-paced


P rofessional Experience


● Responsible for developing new training curriculum for all Commercial Inside Sales globally

● Advises Senior Executives on the latest training techniques, curriculum, and learning opportunities that allow participants to apply their learning to their role successfully

● Deliver sales/technology/systems training to new hires, experienced representatives, and sales managers

● Serves as a subject matter expert on the PCM sales processes

● Creates content, edits for online learning (LMS)

● Teach sales trainees prospecting and how to develop prospective client, negotiation, how to overcome objections; closing techniques

● Develop learning activities and course deliverables (battle cards, fact sheets, quick-reference guides, job aides) that promote overall sales growth and performance

● Facilitate team trainings, office and organization wide training, and 1:1 constructive coaching sessions

● Conducts analysis of performance gaps and creates performance improvement recommendations for sales leadership


● Implement brand and communications strategies for each client: develop brand voice, produce original copy content for all social networks and visual assets on social media: Instagram, Twitter, Facebook.

● Create customized press releases, pitches, and media alerts and servicing them to editors, journalists and associates of major publications.

● Develop appropriately targeted media lists through thorough research.

● Proficient in event planning/management and compilation of brand-specific guest list.

● Network and facilitate business relationships and partnerships within the client's industry on the client's behalf.

● Manages and build social media communities.

● Direct any potential media crises.

● Prepare talking points and briefing papers to promote client’s accomplishments, highlight unique and/or significant activities, initiatives, achievements


● Pr epare complex reports for broadcast, ensuring full accuracy under tight deadlines.

● Communicate those complex concepts to audience using layman’s terms to facilitate understanding.

● Write, copyedit, research and present information

● Document current events through storytelling, photography and videography to share with community members via television and social media channels.

● Perform website updates for each story.

● Develop sources, maintain contacts, pursue leads

● Identify opportunities to highlight subject’s accomplishments ( Community events, major news stories, Causes, etc.).

● Handle crises and public emergencies with poise.

● Pitch story ideas of local and national importance.

● Author professional correspondence to government officials, CEO’s, PIO’s, etc

● Shoot and edit video


● Executes various brand activations and promotions through guerilla marketing, demonstrations, samplings, surveys, sweepstakes, contests, etc.

● Increases brand and product awareness on behalf of Fortune 500 companies and experiential marketing firms.

● Provides impeccable customer service.

● Implements strategic marketing plans for businesses

● Effectively presents and delivers presentations on product features and benefits to prospective clients to generate sales.

● Markets to customers to build customer preference and describe value-added benefits of particular product/service.

● Delivers presentations resulting in standing-room-only crowds of 50+.

● Clients: Bacardi, LaCroix, National Beverage Corp., Verizon Wireless, United States Air Force, Cricket Wireless, Boost Mobile, State Farm, Burger King, McDonald’s, Trident, Blackberry, Nintendo, Paypal, Disney, Clarins, et al.

Employment History

PCM SALES, INC - Chicago, IL & Alpharetta, Georgia Account Manager and Corporate Trainer, N ovember 2016 to May 2018 FREELANCER (S elf-employed)- Chicago, IL

Public Relations and Social Media Consultant, J uly 2014 to November 2016 MULTI-MEDIA JOURNALIST/NEWS REPORTER

● WHAS 11, ABC AFFILIATE( Gannett Media)- Louisville, KY

General Assignment Reporter, April 2 014 to July 2014

● WAVE 3, NBC AFFILIATE ( Raycom Media)- Louisville, KY

General Assignment Reporter, J anuary 2013 to January 2014

● WFFT TV, FOX AFFILIATE ( Nexstar Broadcasting)- Fort Wayne, IN

General Assignment Reporter, M arch 2011 to December 2013 EXPERIENTIAL MARKETING INDEPENDENT CONTRACTOR

(E mployers:: Encore Nationwide, Victory Marketing, CMT Agency, Adelante Live, Assist Marketing, Event Models and talent, ShiftgigX, Extreme Marketing, GMR Marketing, Oxford Marketing, etc.) Team Lead/ Emcee/Brand Ambassador/Product Specialist, J une 2006 to 2011, 2014-present E ducation


Bachelor of Arts in Journalism, Concentration in Television NORTHWESTERN UNIVERSITY – Online Course

Social Marketing Certification

Technical Skills

● Video editing (Adobe Premiere, Avid, Final Cut Pro); Audio Editing (Audacity, Garage Band)

● Adobe Photoshop;

● Microsoft Office Suite (Microsoft Word, Powerpoint, Excel, Outlook, Skype); Microsoft Dynamics CRM

● Website building

● Instructional Design

● E-learning, LMS

(Adobe Captivate)

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