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Digital Marketing Exec. Ecommerce Exec. PPC specialist

Brighton, England, United Kingdom
September 21, 2018

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Verónica Ruiz Morcillo

** ****** ******* *** ***

079*-**-**-***• Linkedin:Verónica Ruiz Morcillo •

Personal statement

BA (2.12) in Advertising and PR and Master in ecommerce by Universidad Francisco de Vitoria in Madrid. Hard working, highly motivated with a “can do” attitude and a passion for Internet and digital media. Pro-active, organized and able to cope with a varied array of tasks. Writing is my hobby and I have worked as a freelance writer for several publications and companies. Fluent English speaker, intermediate Italian and native Spanish.

Employment History

Digital Marketing Executive/PPC Specialist at Travel Industry, Brighton (May 2016 )


Managing national and international PPC accounts (Google, Bing, Facebook): Search, Display, Retargeting

Managing Affiliates

Managing PPC and Affiliates agencies

Budgeting and Forecasting

Supporting website analysis and CRO through GA

Supporting trading – maximise margins in this competitive sector through ecommerce improvements, website development, competitive pricing and content strategy

Supporting SEO campaigns and content

Supporting Quality Assurance and A/B testing.


Agencies Management



Product Management


Data Analysis

Strong communication with various departments and stakeholders.

Account Executive, NLS (digital agency), Brighton (October 2011 – May 2016)


Managing the PPC accounts (Google, Bing, Facebook) of our clients: Search, Display, PLAs, Retargeting

Reporting of PPC campaigns and website performance

Managing SEO campaigns (online SEO, technical SEO, offline SEO: link building, PR, mailing..)

Reporting and analysis of website performance – Google Analytics, SEO, PPC

Website maintenance, ensuring websites are always up to date, avoiding broken links, spam and SEO issues

Websites Quality Assurance, ensuring a good quality of the websites developed by NLS

Managing emailing campaigns

Supporting direct mailings. proofreading and managing mailing.


CMS management, HTML editing

Account Management

Liaising with clients and suppliers


Analysis and reporting: Google Analytics, Adwords, Raven.

QA, Groupon, Madrid (April 2011 – September 2011)


Responsible for setting up and developing the Quality Assurance Department in Groupon Spain: Improved the communication channels through different departments

Responsible for the quality of the publications, decreasing the number of errors and inconsistencies on T&C

Analysis and reporting of deals performance to detect best selling deals, terms and prices.


Strong communication with various departments

Attention to detail

Salesforce usage

Marketing Executive, American Express, Madrid (January 2010 – December 2010)

Responsibilities and achievements:

Responsible for online communications of American Express Merchants via the website and for seasonal email campaigns

Responsible for the “deals platform” of American Express which involved negotiating attractive offers with retailers and then authoring and publishing the offers. Achieved increases in the number of deals and redemptions

Supporting Direct Marketing communications

Creating detailed briefs and managing projects through to completion


CMS management

CRM usage

Dealing with retailers and negotiating offers

Dealing with external agencies

Planning and managing agencies and sales professionals to achieve deadlines.

Events Organizer, Gecoeventos, Madrid (July 2008 – June 2009)

Responsibilities and achievements:

Assisting with the organisation of sport events and attending events. Achieved positive attendee reviews.

Authoring of press releases

Building media relations and media monitoring, negotiated free press coverage on local newspapers where events took place.


Organization skills surrounding the events

Customer Service at the events

Cold calls to journalists before and after the events.

Freelance Experience

Since 2012 I have been working as a freelance Spanish copywriter, translator and PPC consultant for various companies such as Ebay Spain, Upstream and vContenidos. My freelance work has helped me to be autonomous and self organised in order to achieve tight deadlines and ensure repeat contracts.

Other Skills

Native Spanish

Fluent English

Intermediate Italian.


BA Advertising and PR

(September 2004 – June 2009)

By Universidad Francisco de Vitoria in Madrid.

One year placement exchange (2007 – 2008) in Universitá di Comunicazione e Lingua in Milan.

Master in ecommerce and creativity by Universidad Francisco de Vitoria



Google Adwords Certificate (2013 – 2018)

Hootsuite certificate (2014)

SemRush certificate (2018)

Community Manager by Instituto del Community Manager in Madrid (2012)

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