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Digital Media Specialist

Location:
Reno, NV
Salary:
$50-$60k
Posted:
September 21, 2018

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Resume:

I am a Digital Media Specialist seeking a full-time position where I

can effectively apply my knowledge in the digital space to improve efficiency and productivity in-house. I have planned, created and managed campaigns with returning ROI for businesses within the healthcare, entertainment, music, gaming, food, retail, legal and athletic industries.

P R O F I L E

E X P E R I E N C E

SOCIAL MEDIA MARKETING INTERN

Selected to compete on UNR team for the American Advertising Federation's National Student Advertising Competition. Researched and selected national media buys for Snapple Beverage Corp.

Extrapolated data from market research sources to create a full paid media plan.

Managed WIN's Facebook, Twitter and WordPress pages. Increased Twitter followers and Facebook page likes by 65%. Developed consistent social media schedule, resulting in increased audience engagement.

WESTERN INDUSTRIAL NEVADA FEB 2015 - DEC 2015

PAID MEDIA LEAD

UNIVERSITY OF NEVADA, RENO AUG 2015 - APR 2016

A L L I S O N

B O Y D

D I G I T A L M E D I A S P E C I A L I S T

F A C E B O O K : / A L L I S O N . B O Y D . 5 0 7 6 L I N K E D I N : / A L L I S O N B O Y D 2 0 1 1

S O C I A L M E D I A

2 0 9 - 6 8 1 - 3 6 4 4

A L L I S O N B O Y D 2 0 1 1 @ G M A I L . C O M

C O N T A C T

MEDIA COORDINATOR

Create digital proposals, media plans and manage budgets for 15+ clients.

Build paid social campaigns across platforms including Facebook, Instagram, Twitter and SnapChat.

Build and manage campaigns on Google Ads, including paid search, display and YouTube TrueView in-stream ads. Created media plans and managed budgets for 15+ clients. Built campaigns for clients on mediums including radio, television, over-the-top, outdoor and digital.

FOUNDRY, LLC JAN 2017 - MAR 2018

DIGITAL MEDIA SPECIALIST

FOUNDRY, LLC MAR 2018 - ONGOING

Managed Twitter account of 501(c)3 organization.

Developed flexible and adaptive tone for written creative content.

VOLUNTEER SOCIAL MEDIA MARKETER

ASTRO FOUNDATION, 501(C)(3) JUN 2015 - SEP 2015

E D U C A T I O N

UNIVERSITY OF NEVADA, RENO 2012 - 2016

BACHELOR OF ARTS, STRATEGIC COMMUNICATIONS

D I G I T A L C O N F E R E N C E S & T R A I N I N G S A L L I S O N

B O Y D

D I G I T A L M E D I A S P E C I A L I S T

DIGITAL SUMMIT BOSTON

DIGITAL MEDIA AND SEO SUMMIT

AUG 2018

LUNAMETRICS TRAINING, SAN FRANCISCO

INTERMEDIATE GOOGLE ADS TRAINING

JUL 2018

Google Analytics

Google Search Certified

Digital Media Strategy

Social Media Strategy

Media Buying (Traditional &

Digital)

Copywriting

Data Analysis

Project Management

Market Research

Department Management

Client Budget Management

Digital Campaign

Optimization

Proposal Creation

Professional Project Juggler

S K I L L S

MOZCON SEATTLE DIGITAL CONFERENCE

DIGITAL MEDIA AND SEO SUMMIT

JUL 2018

GOOGLE ADS CERTIFICATION

INCLUDING SEARCH & DISPLAY

MAR 2017

F A C E B O O K : / A L L I S O N . B O Y D . 5 0 7 6 L I N K E D I N : / A L L I S O N B O Y D 2 0 1 1

S O C I A L M E D I A

2 0 9 - 6 8 1 - 3 6 4 4

A L L I S O N B O Y D 2 0 1 1 @ G M A I L . C O M

C O N T A C T

Microsoft Office

Asana

Wrike

Clients & Profits

Centro DSP

Google Ads Platform

Facebook Business Manager

Twitter Ads Manager

Spotify Ad Studio

SnapChat Ads

Strata

Google Docs/Sheets

P R O F I C I E N C I E S

READ THIS 209-***-****

ac64r6@r.postjobfree.com

How do construction workers party? They raise the roof! You're welcome, or I'm sorry, for that horrible joke. Actually, maybe both. I am applying because I might just be the energetic, efficient task completer that you need on your team.

My current position as a digital media specialist has transformed me into a fast- moving, efficient, effective multi-tasking machine. While I am proficient in digital and traditional media buying and campaign management, this job role has pushed me to become skilled in project management, from initial strategy to plan execution. My fast pace and task-oriented personality is indispensable to my current workplace. Please see my resume for further detail. If you would like to know a little bit about me when I am not a multi-tasking machine, I am an avid baker and cooker, Nutella addict, to-do list junky and weight lifting enthusiast. My competitiveness level for board games knows no bounds. I like to work hard, break personal records, push my limits and then do it all over again the next day. I am effective at client engagement, whether it's recommending a new recipe or informing them on how they can maximize their ROI.

I look forward to hearing from you. Please reach me by email or cell phone. To Whom It May Concern,

Yours Sincerely,

Allison Boyd

REFERENCES 209-***-****

ac64r6@r.postjobfree.com

Janell Garcia, Foundry Ideas

775-***-****

Account Coordinator

Work closely to coordinate strategy and projects for several clients. Tatiana Smith, Foundry Ideas

775-***-****

Account Coordinator

Work closely to coordinate strategy and projects for several clients. Jaydeen Vicente, ASTRO Foundation

209-***-****

Founder

Managed non-profit's social media as a volunteer.

Mason Furr, Foundry Ideas

775-***-****

Front-End Website Developer

Work closely to execute digital advertising campaigns.



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