Digital Media Specialist
Resume:
I am a Digital Media Specialist seeking a full-time position where I
can effectively apply my knowledge in the digital space to improve efficiency and productivity in-house. I have planned, created and managed campaigns with returning ROI for businesses within the healthcare, entertainment, music, gaming, food, retail, legal and athletic industries.
P R O F I L E
E X P E R I E N C E
SOCIAL MEDIA MARKETING INTERN
Selected to compete on UNR team for the American Advertising Federation's National Student Advertising Competition. Researched and selected national media buys for Snapple Beverage Corp.
Extrapolated data from market research sources to create a full paid media plan.
Managed WIN's Facebook, Twitter and WordPress pages. Increased Twitter followers and Facebook page likes by 65%. Developed consistent social media schedule, resulting in increased audience engagement.
WESTERN INDUSTRIAL NEVADA FEB 2015 - DEC 2015
PAID MEDIA LEAD
UNIVERSITY OF NEVADA, RENO AUG 2015 - APR 2016
A L L I S O N
B O Y D
D I G I T A L M E D I A S P E C I A L I S T
F A C E B O O K : / A L L I S O N . B O Y D . 5 0 7 6 L I N K E D I N : / A L L I S O N B O Y D 2 0 1 1
S O C I A L M E D I A
2 0 9 - 6 8 1 - 3 6 4 4
A L L I S O N B O Y D 2 0 1 1 @ G M A I L . C O M
C O N T A C T
MEDIA COORDINATOR
Create digital proposals, media plans and manage budgets for 15+ clients.
Build paid social campaigns across platforms including Facebook, Instagram, Twitter and SnapChat.
Build and manage campaigns on Google Ads, including paid search, display and YouTube TrueView in-stream ads. Created media plans and managed budgets for 15+ clients. Built campaigns for clients on mediums including radio, television, over-the-top, outdoor and digital.
FOUNDRY, LLC JAN 2017 - MAR 2018
DIGITAL MEDIA SPECIALIST
FOUNDRY, LLC MAR 2018 - ONGOING
Managed Twitter account of 501(c)3 organization.
Developed flexible and adaptive tone for written creative content.
VOLUNTEER SOCIAL MEDIA MARKETER
ASTRO FOUNDATION, 501(C)(3) JUN 2015 - SEP 2015
E D U C A T I O N
UNIVERSITY OF NEVADA, RENO 2012 - 2016
BACHELOR OF ARTS, STRATEGIC COMMUNICATIONS
D I G I T A L C O N F E R E N C E S & T R A I N I N G S A L L I S O N
B O Y D
D I G I T A L M E D I A S P E C I A L I S T
DIGITAL SUMMIT BOSTON
DIGITAL MEDIA AND SEO SUMMIT
AUG 2018
LUNAMETRICS TRAINING, SAN FRANCISCO
INTERMEDIATE GOOGLE ADS TRAINING
JUL 2018
Google Analytics
Google Search Certified
Digital Media Strategy
Social Media Strategy
Media Buying (Traditional &
Digital)
Copywriting
Data Analysis
Project Management
Market Research
Department Management
Client Budget Management
Digital Campaign
Optimization
Proposal Creation
Professional Project Juggler
S K I L L S
MOZCON SEATTLE DIGITAL CONFERENCE
DIGITAL MEDIA AND SEO SUMMIT
JUL 2018
GOOGLE ADS CERTIFICATION
INCLUDING SEARCH & DISPLAY
MAR 2017
F A C E B O O K : / A L L I S O N . B O Y D . 5 0 7 6 L I N K E D I N : / A L L I S O N B O Y D 2 0 1 1
S O C I A L M E D I A
2 0 9 - 6 8 1 - 3 6 4 4
A L L I S O N B O Y D 2 0 1 1 @ G M A I L . C O M
C O N T A C T
Microsoft Office
Asana
Wrike
Clients & Profits
Centro DSP
Google Ads Platform
Facebook Business Manager
Twitter Ads Manager
Spotify Ad Studio
SnapChat Ads
Strata
Google Docs/Sheets
P R O F I C I E N C I E S
READ THIS 209-***-****
***************@*****.***
How do construction workers party? They raise the roof! You're welcome, or I'm sorry, for that horrible joke. Actually, maybe both. I am applying because I might just be the energetic, efficient task completer that you need on your team.
My current position as a digital media specialist has transformed me into a fast- moving, efficient, effective multi-tasking machine. While I am proficient in digital and traditional media buying and campaign management, this job role has pushed me to become skilled in project management, from initial strategy to plan execution. My fast pace and task-oriented personality is indispensable to my current workplace. Please see my resume for further detail. If you would like to know a little bit about me when I am not a multi-tasking machine, I am an avid baker and cooker, Nutella addict, to-do list junky and weight lifting enthusiast. My competitiveness level for board games knows no bounds. I like to work hard, break personal records, push my limits and then do it all over again the next day. I am effective at client engagement, whether it's recommending a new recipe or informing them on how they can maximize their ROI.
I look forward to hearing from you. Please reach me by email or cell phone. To Whom It May Concern,
Yours Sincerely,
Allison Boyd
REFERENCES 209-***-****
***************@*****.***
Janell Garcia, Foundry Ideas
Account Coordinator
Work closely to coordinate strategy and projects for several clients. Tatiana Smith, Foundry Ideas
Account Coordinator
Work closely to coordinate strategy and projects for several clients. Jaydeen Vicente, ASTRO Foundation
Founder
Managed non-profit's social media as a volunteer.
Mason Furr, Foundry Ideas
Front-End Website Developer
Work closely to execute digital advertising campaigns.
Contact this candidate