Sales and Marketing Management

BHASKAR MUKHERJEE

Address – Flat – B-**-* KL Trillion, 338, Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia Phone - +601******** ; +91-900******* E-Mail: *************@*****.*** Professional Summary

An experienced sales and marketing professional with 23 years of proven track record in the field of healthcare with increasing responsibilities across geographies and surgical specialities. Proficient in handling diverse businesses globally. Having proven capabilities in the areas of building high performance teams through identification and development of talent, general management, international multicultural environment, P&L, strategic planning, market development with complex market dynamics for superior business outcome.

Key responsibility

As a business leader:-

Achieving OM and revenue target keeping close control on OPEX and SG&A

Prepare and execute customer centric business initiative to achieve corporate goal.

Generating new business opportunity and ensure market leadership.

Developing strategic relationships with influencers in each vertical to drive clinical superiority...

Creating corporate and brand image aligning with the corporate vision... As a people Manager

Managing performances of every individual team members and contributing to the country’s growth.

Performance management, training & development of direct / indirect team members. Employment Profile

YTY Group ( An Indorama Company ) Vice President Customer Strategies Jul 17 - Present

Responsible for global revenue targets, OM, ensuring SG&A & Opex within target.

Plan to grow the business by 45% where the market growth is 10%

Guide the team of AVP across geographies, marketing team, customer care, order management & logistics.

Work closely with the CXO and ensure we achieve the short term and long term goals of the organisation

Derive long term strategy to grow the M.S. across geographies and retain leadership position

Derive strategy to penetrate 2nd tier market and identify global opportunity to capture newer markets

Rolling forecast for next 3 years with production planning & capacity utilization. Smith & Nephew Healthcare Manager – Business Development - SAARC Apr 16 – Jul 17

Excellent 2nd year – Doubled revenue targets, Met OM, Kept SG&A & Opex within target.

Market leader in Arthroscopy in Nepal, Srilanka and Maldives in 2nd year of launch

Achieved 2nd in M.S. for Recon in Bangladesh & Myanmar

Achieved No. 2 position in Wound management for entire sub-continent.

Successfully launched Trauma and Adler business in Nepal, Bangladesh and Maldives To achieve leadership position in each business vertical in SAARC region in year 3, closely work along with each country and liase with the regional marketing & Med –Ed team to maximize opportunities. Truly work towards our vision of elevating standards of orthopedic surgical care in these countries and opportunity to serve the population, with best of our products and services. Smith & Nephew Healthcare National Sales Manager - Syncera Mar 15 – Mar 16

Launched Syncera TWC in India and sub-continent. Managing P&L in-line with IRAMEA strategy. Setting up team, distribution network, promotional strategy, product launch and gained 5% M.S. in 2015.

Became the 3rd largest TWC brand in India and expanding to SAARC countries.

Designed training, counseling, motivating and skill development of the team members.

Worked with other channel options like e-commerce, DTC, Pharmacy chains to make it available at the doorstep

Smith & Nephew Healthcare Zonal Sales Manager - Recon Jan 14 – Feb 15

Heading the business of Recon South and Key Account Management for strategic corporate account across the country.

Managing OPEX and SG & A for the region.

Direct sales leadership and distributor management

Consistently delivered monthly and quarterly sales targets

Developed a hybrid sale structure to target competition KOL segment by leveraging customer relations and breadth of product portfolio

Inspired talent retention by opening career opportunities for tenured employees – enabled talent movements to senior positions

Participation in the development of the business/sales strategy for profitable sales growth and effective communication of the strategy to Sales staff and Distributor teams to ensure its implementation 1. Achieved 57.15 Cr of Secondary sales in 2014 ...grew the region by 58%. Achieved 118% of secondary targets. All team mates of the region achieved the targets 2. Top 20 KOL sales contribution grew by 96% in 2014.Driven the customer centric culture in the team. Smith & Nephew Healthcare Regional Sales Manager - Recon May 13- Dec 13 Responsible to generate revenue for South India and lead a team to optimize performance and ensure to make it a profitable cost center. Providing strategic direction to the sales team & state managers, grow the business with a focus on the bottom line and maintain a healthy SG&A. Deriving marketing and sales strategy aligned with IRMEA region.

Awarded the Star Performer Award for Q4 2013. The revenue grew by 47% in H2 2013 compared to H2 -2012 against a market growth of 21%.

SRM University Chennai – Guest Lecturer – Bio Medical Engineering Responsible to teach the young engineering students about sales and marketing. Train them about the roles and responsibilities of a bio medical engineer. Johnson and Johnson Medical Regional Sales Executive – JJHS Dec 11 – May 13 Responsible to generate revenue for East India and lead a team to optimize performance and ensure to make it a profitable cost center. Providing strategic direction to the sales team & sales managers, grow the business with a focus on the bottom line and maintain a healthy SG&A. Deriving marketing and sales strategy aligned with ASPAC region.

Managing Brand building measures through:

Development activities, Brand promotions and rigorous utilization of the Sales promotion budget. I was assisted in handling the Sales function by a team of 47 Customer Executives, 7 Sales Managers, 2 Prof- Ed Manager, 3 Field Sales Trainers. I am further assisted in handling the Logistics and Marketing function by 1 Marketing Development Coordinator, 2 Marketing Executives & 3 Shipping Coordinators Abbott Vascular Business Manager – Cardiac Therapy- East India Jan 10 – Nov 11

Won the Rookie of the Year in 2010 - 1st year of joining

Scored 98% in APAC new recruit training program.

2010 – Ensured 59% revenue growth

2011 – Growing the business at 40% in primary sales and 52% in secondary sales.

Revenue growth resulted in growing the headcount

Managing OPEX and SG & A for the region

Johnson and Johnson Medical Zonal Manager – ASP Oct 04 – Jan 10 Key Achievements

Joined as an Assistant District Manager in Oct 2004.

Promoted as District Manager in Oct 2006.

Promoted as Zonal Manager in April 2009

Qualified as National Sales Trainer in June 2008 responsible to train new recruits and across other countries.

Additional responsibility of market development activities in other countries

Topped the new recruit training program.

In 2005 and in 2008 I doubled my business in the assigned territory

Sold 12 Sterrad in three years

In 2007, I was awarded the Golden Supervisor (best supervisor in the country)

In 2008 I achieved 185% of business plan and grew by 106%.

Both these years, I achieved Fast Runner Club

Became Megastar East in 2008 (across all franchises )Personal Interview published in ‘ASCENT’ Pfizer Limited Sr. PSO- Orissa Oct 1997- Sept 2004

Managed Product management & sales in different product portfolio in diverse market.

Played key role in development, rollout and management of numerous marketing campaigns.

Best rating for last five years in the region.

Grew significantly in all the markets where I have worked Wockhardt Limited PSR Aug 1995- Sept 1997

Develop and implement marketing strategies and plans to achieve annual business plan objectives

Ensure effectiveness of marketing programs

Build brand image- Develop marketing programs to maximize market shares and profits

Work closely with sales team to ensure products meet current & future needs of the customers

Identify new business opportunities

Scholastics

Exam Passed Year Board/University Division

APSM - Advance Program in Sales

Management

2008 IIM Calcutta Good

Post Graduate Diploma in Sales and

Marketing Management

1995 Rajendra Prasad Institute of

Communication and Management

1st

Post Graduate Diploma in Computer

and Information Management

1994 Uptron ACL 1st

B.Sc. 1992 Calcutta 2nd

12th 1990 C.B.S.E. 2nd

10th 1988 C.B.S.E. 1st

Awards – 2005 - 2008

2008 – Super sales person in J & J Medical, FRC, National Sales training manager, Highest Hemostat achievement, Regional Megastar across all franchise. Best Initiative award in community service

2007 – Franchise Superstar, FRC, and Regional Megastar across all franchise, Faculty in NRTP.

2006 – Highest Growth as a supervisor

2005 – Doubled growth, Tiger Award

Personal Vitae

Date of Birth: 9th September 1972

Languages: English, Hindi, Bengali, Oriya

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