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Marketing, Sales, Health

Charlotte, NC
September 18, 2018

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Amanda A. Balcer, CHES

*** **** ***** **. **** **6, Charlotte, NC 28202

585-***-**** Page 1 of 2

A visionary, results-oriented leader with thirteen years’ experience in business development, training, sales, and marketing. Successfully stimulates and motivates a productive sales force to achieve targeted sales growth, while strengthening brand awareness across channels through education and creativity. Passion for cultivating and promoting positive internal and external company relationships.


• Engaging & Motivating Presenter

• Solution Selling

• Program Development & Training

• Business Development

• Goal-Oriented Self-Starter

• Customer Centric

• Trade Show Engagement

• Marketing & Merchandising

• Budget Management


National Educator & Sales September 2016 – September 2018 Alaffia Natural Products Olympia, WA

• Responsible for all 300+ health and personal care product training for North America

• Conducted 300+ in-person and remote presentations focusing on community empowerment to aid in health, equality, and the alleviation of poverty to 2,500+ clients, executives, directors, and managers, resulting in a sales growth of 42% YTD

• Identified and converted ~$100K in incremental sales in 2017

• Implemented new business strategies; developed and executed optimum training materials, content and programs; including developing 200+ PowerPoints presentations, POP materials, digital newsletters and email marketing campaigns

• Built a lucrative network with key stakeholders, achieving an 85% successful conversion rate in establishing new accounts, cross-selling and expanding product collections and brand loyalty within existing accounts, including Natural, Grocery, Mass, Drug and Specialty Channels

• Key member in building and launching 49 new products and 3 brand repackages as part of the Marketing, Sales, and Product Development teams

• On-boarded, trained and managed 200+ remote Brand Representatives Public Health Educator & Program Coordinator August 2015 – September 2016 Rochester Lifestyle Medicine, Rochester Academy of Medicine Rochester, NY Highland Family Planning, Rochester City School District Rochester, NY Lifestyle Medicine Solutions Riverside, CA

• Lead 9 community and professional based health programs, including developing and managing curriculums, materials, staffing, budgets, and schedules

• Coordinated organization’s first community 4-part lecture series, for a revenue of ~$37,000

• Lead in non-profit citywide proclaimed health initiative, engaging over 800 participants

• Collaborated with outside resources to maximize services, multicultural communication, partnerships, and fundraising

Wellness Program Coordinator December 2015 – September 2016 Verizon Wireless Rochester, NY

• Identified health and wellness needs of employees to successfully design and administer weekly innovative programs, leading to an increase in staff attendance, productivity and memberships

• Directed individual and group assessments, trainings, and programs Amanda A. Balcer, CHES

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Company Owner & Key Provider September 2011 – September 2016 Family Support Services Rochester, NY

Marketing & Promotional Specialist August 2009 – August 2011 TEAM Enterprises Rochester, NY

Health & Beauty Consultant June 2004 – August 2011 Oggi Domani Salon & Spa Rochester, NY


Compeer Mentoring Rochester 2015 – 2016

American Red Cross, DAT Member 2013 – 2016

Global Dental Brigades – Honduras 2010

St. Joseph’s Neighborhood Clinic 2009 - 2010


Microsoft: Office 365, Excel, PowerPoint, Outlook, OneNote, Access Google: Drive, Docs, Sheets, Forms, Slides, Sites

Business Software: NetSuite, Salesforce, BigCommerce, WordPress, QuickBooks, Illustrator Collaboration Software: StartMeeting, Skype, GoToMeeting, Google Hangout, Dropbox Social & Email Marketing: Facebook, LinkedIn, Instagram, Pinterest, Constant Contact EDUCATION & PROFESSIONAL AFFILIATION

Bachelor of Science in Public Health Education

The College at Brockport State University of New York, Brockport, NY Associate of Science in Dental Hygiene

Monroe Community College, Rochester, NY

Certified Health Education Specialist

Certified in Plant-Based Nutrition

Trained in Cultural Competence in the Work Place

Trained in Building an Office Community through Diversity Trained in Infection Control and Barrier Precautions

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