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Sales Manager

Allentown, PA
September 18, 2018

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Jude A Marina

**** ******* *** 610-***-****

Allentown, PA 18103



New Business Development/Sales/Management Professional with extensive experience working for Fortune 500 and medium to large private companies. Aggressive leader able to motivate others towards achieving corporate goals. Experience sales channel management, consultative sales and new business acquisition and retention. Proven ability in territory management, customer service, sales and relationship building.

Public speaking CRM Business to Business (B to B)


Omega Casket Distributors / Caskcoa Manufacturing Reading PA 2016 - Present

Director of Operations and Sales

Responsible for overall sales and delivery of funeral products to large independent funeral homes in PA / NY / NJ, including hiring, on boarding and coaching to sales team in addition to supporting sales and service of imported containers of funeral products to large distributors throughout North America. On the funeral home side managed vendor contracts, sales team and marketing. Oversee operations, quality, delivery and day to day operations. With respect to manufacturing, I am tasked with sales / sales management, supply chain management and product development.

Raised top line revenue by $650,000 per year 2017 on track for 2018 on the distributor side.

Secured 9 new distributors for Caskcoa products since September 2017 resulting in additional gross revenue of $250,000 per quarter

Hired, trained and provide coaching to sales team

Developed and instituted delivery, preparation and quality assurance programs resulting in larger margins, better efficiency raising customer satisfaction to 98%.

NORTH STAR INDUSTRIES – Division of Batesville Casket, Batesville IN 2014 -2016

Sales Channel Manager/Sales Consultant for the Eastern Seaboard

Handled day to day operations of sales and service for the largest funeral supply / casket distributors in 10 states and Canada. Managed supply, marketing programs, sales training / coaching and pricing. Worked with engineering, manufacturing and marketing team in support of the 25 largest distributors with the territory.

Took territory for 53% of plan to 85% of plan in 2014-15, increasing revenue $500,000 over previous year. Awarded rookie of the year.

Grew territory to number 1 within the North Star Division 2015-16.

Ran territory to over 100% of plan in Jan and Feb of 2016.

Currently tracking at $700,000 in revenue over previous year.

AURORA CASKET, Aurora IN 2013 - 2014

Senior Sales Consultant

Consulted with large funeral homes in the Mid-Atlantic region. Sold funeral and IT industry related products. Provided merchandising programs for traditional burials and cremation.

Honored at National Sales meeting for largest Growth in the region.

Recognized at National Sales meeting for securing a key account within the territory.

Grew Territory by 25% over previous year’s revenue of 2M.

VCI MOBILITY INC., Bethlehem PA 2011-2013

$30M privately-held firm. Manufacturer of Paratransit, Ambulette & Prison Transport Vehicles.

Commercial Sales Manager

Led day to day activities of captive sales force. Developed, planned and executed market strategy for national dealer network including onboarding, sales support and product training. Sold serviced and negotiated national contracts.

Grew Revenue by $1.2M.

Grew Gross Margin by 2%.

Developed and maintained national dealer network.

JUDE A. MARINA 610-***-**** Page two

BATESVILLE CASKET INC., Batesville IN 2008-2011

$600M publically traded subsidiary of Hillenbrand Industries. (NYSE: HI) World leader in casket, cremation and IT products for the funeral Industry.

Territory Sales Consultant Metro Region - PA, NY, NJ

Responsibilities included new business development, retention and merchandising within the region of 100+ accounts.

Retained Prior accounts of $1.5M and grew buying account base by 10%.

Exceeded 100% of cremation plan.

Secured largest account in assigned territory within first year of employment, adding $600M to top line revenue.

THE SCHROEDER GROUP, INC., Vineland NJ 1999-2008

$400M privately-held holding company with interests in Food Manufacturing, Logistics, Packaging and Professional Racing.

Director of Business Affairs of Cyber-Tel Media Consultants. 2003-2008

Controlled the daily operations and contract negotiations with all clients to secure high returns in televised shopping channels such as QVC/HSN and nationally run infomercials.

Secured national accounts including Sara Lee, Atkins, Rich Products, Gucci, and numerous high-profile celebrity accounts.

Provided strategic partnerships among clients to reduce sales cycle time for all parties in a new distribution chain.

Director of Sales, Schroeder Group, Racing, 1999-2003

Solely responsible for all day to day operations managing a $5MM race budget. Organized hospitality events, public relations and all contract negotiations.

Raised sponsorship money for the company’s professional ‘Indy car’ team.

Signed large clients including Kroger, Sobee and Con Agra.

Organized hospitality events, public relations and all contract negotiations.

Was solely responsible for all day to day operations managing a $5MM race budget.


BS in Business Administration, Kutztown University, Kutztown, PA


Personal Sales and Development Coach, Caramanico, Inc.

DPS Sales Training

Advanced Merchandising

Numerous programs conferences and seminars

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