Justin S. Weaver

C: 484-***-**** ac639i@r.postjobfree.com linkedin.com/in/justin-weaver-dacono-co

Accomplished, performance-driven Marketing and Data manager with expertise in a broad range of technical platforms and applications, reinforced by organizational leadership, strategic planning, capacity building, team development and exceptional customer service. Forward-thinking leader who manages complex projects and cross-functional teams to accelerate brand growth.

Skills & Expertise

Data Analysis

Campaign Management

Sales Forecasting

Project Management

Marketing Segmentation

Process Improvement

Market Analysis

Sales Growth

ROI Forecasting

Analytical thinking

Sales/Marketing Metrics

Competitive Analysis

CRM Management

A/B Testing

Branding and Rebranding

Social Media Marketing

Search Engine Optimization (SEO)

Experience & Notable Contributions

JSW Consulting Limerick, PA/Dacono, CO 2017 to Present

Marketing Management and CRM Specialist

Integrated new CRM systems as the lead administrator and architect while also being the SME to create a full patient journey on multiple touch points both on and off-line.

Leveraged analytical expertise and comprehensive understanding of clients’ needs to create customized models for each project, which enabled excellent target marketing at minimal costs.

Produced campaigns capitalizing on creating automation to shape customer segmentation by tracking campaign execution, testing and performance for lead generation in mail, email, phone and on-line tactics.

Collaborated with key stakeholders to develop, test, and implement dynamic marketing strategies for the optimal audiences, channels and frequency while tracking key KPIs.

Mary’s Management Denver, CO 2017 to 2018

Senior Sales and Marketing Analyst

Created new sales app allowing the sales team to input orders faster and with more accuracy.

Standardized and scrubbed all product and customer data within sales app to ensure accurate reporting moving forward.

Spearheaded all daily IT functions while vetting outsourced IT groups.

Optimized and combined multiple Google Analytics accounts while creating custom reporting and dashboards for C-Suite.

Created custom surveys to capture internal market research data to leverage future modeling.

Introduced new monthly reporting to better track sales/sales people and give a more in depth view of the market.

Professional Case Management Denver, CO 2017 to 2017

Marketing Analyst

Developed lead generation plans with targets, measures, and objectives for each marketing tactic.

Analyzed prior marketing campaign effectiveness to identify more efficient media mix and create acquisition models using cost per lead, cost per acquisition and ROI metrics.

Tracked and analyzed all on-line and off-line campaigns in order to improve the cost per client acquisition by 5.5%.

DaVinci Education Limerick, PA 2017 to 2017

Marketing Analyst

Cleansed and standardized all previous purchased third party data and combined it into a singular database for ease of use.

Introduced new on-line tactics to help generate additional brand awareness.

Improved social media presence by adding customer testimonials to help highlight the program benefits.

Delivered new custom models to better reach the target audience.

Generated marketing tactics and targets for two new product line launches.

ACURIAN, INC. Horsham, PA 2007 to 2017

Marketing and Data Operations Manager 2011 to 2017

Promoted for showing the VP of Marketing strong focus, leadership and forward thinking; and the need for a full department dedicated to data analytics in marketing which would contribute to the bottom line by differentiating ourselves in the crowded marketplace.

Gained C-Level by-in for a new home grown CRM platform to better understand the value of the large data sets that have been created.

Drove performance and productivity, collaborating with sales team to procure new clients while improving quality of services increasing annual profit by 42%.

Quadrupled customer relationship database to 189 million households through negotiation, incorporation, and implementation of five sizeable new data sources. Adding new strategic partnerships to build the brand and reducing duration time for contract completion creating additional capacity for expansion.

Senior Data Analyst 2007 to 2011

Presented corporate information summary and logistic presentations to clients after projects were completed.

Created new marketing tactics by meticulously analyzing the needs of internal and external clients while empowering Project Managers with operational best practices and continuous process improvements.

Conducted Market Research for both sales and marketing groups and was able to help Acurian differentiate itself.

UNIVERSAL HEALTH SERVICES, INC. King of Prussia, PA 2006 to 2007

Project Analyst/Project Manager

Constructed and maintained substantial databases using data from McKesson PMM and Siemens SMS to develop and prepare monthly KPIs, and reports while building multiple critical conversion algorithms in PMM.

Streamlined complex projects, collaborated one-on-one with clients to develop effective reports exceeding the clients’ needs.

Delivered seamless system conversion by creating standardizations and developing common electronic requisitions.

OWENS AND MINOR SOLUTIONS West Deptford, NJ 2004 to 2006

Lead Project Analyst/Project Manager

Served as lead project manager for three $5 million contracts.

Accelerated clients’ assimilation of new system, enabling them to be self-sufficient through highly effective training.

Magnified profits through significant cost reductions for contract and equipment purchases.

SEI INVESTMENTS King of Prussia, PA 2003 to 2003

Middle Office Operation Administrator

Managed and maintained vital information while preparing diverse account projects as well as monthly and quarterly reports.

Education

BACHELOR OF SCIENCE, BS, Marketing with a minor in English

Lehigh University Bethlehem, PA

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