VSHARIKUMAR Page *
MOBILE: 999-***-**** • EMAIL: email@example.com
STRATEGIC PLANNING • LEADERSHIP • MARKETING INITIATIVES • RESULTS CHIEF EXECUTIVE OFFICER
Extensive start-up, growth expansion, turnaround re-engineering, and business management experience in India, Srilanka and Maldives. I am a confident person with business acumen, passion and drive to excel. I am a fast learner with flexibility and adaptability to any new change. Open for travel. Bringing an international perspective of the business world from rewarding experiences acquired while working in foreign markets includes Russia, Czech Republic, Srilanka at all levels. PROFESSIONAL PROFILE
Senior-level management executive with 20 years of dedicated, broad India market knowledge and extensive hands-on experience in Sales, business development, management, marketing, distribution, training and brand management.
Motivated BBA-level achiever with proven and consistent track record of successful business startups, and growth/turnaround re-engineering of multi-level marketing corporations, including leading MLM firms in diverse markets of food supplements, fast-moving consumer goods, lifestyle products; for example, developed, and managed operations of Direct Marketing companies like Modicare Limited, and E-Learning giant Skyquestcom oversaw turnaround development of market position, sales, and profit contribution.
Effective change-agent with hands-on experience in proactive management, marketing, and developing nationwide sales and distribution networks in India; set up, developed, and managed superior national distribution network of 20000 Plus independent distributors, 400 Plus Leaders/Stock Points, 100 Plus retailers in Paints, network of 200 Plus Top Leaders from India, Srilanka, Maldives, Czech Republic, Romania.
Exceptional communicator; fluent in English, Hindi, Tamil, Telugu, Kannada and Intermediate Malayalam.
Skilled team leader who has recruited, trained, led, and developed teams of India and Srilanka nationality of 1000 Plus sales personals and distributors in diversified industries.
Successfully Launched 5 MLM Companies in India, Srilanka & Maldives in my 12 years career in MLM industry AREAS OF EXPERTISE
In-market research Interviews Process management
Consumer usage and attitude Benchmark studies Brand management Studies Consumer goods and lifestyle Turnarounds
Lifestyle studies products markets Startups
Chief Executive Officer, Ifine Universal Private Limited, Hyderabad, January 2018 to Till Date. Product: Wellness
Responsible for Entire Operations of the Company, includes Start Up, Sales strategy, Distribution, Setting up warehouse and Branch Delivery centers, Preparing and Implementing Marketing Tools, SEO, Developing Company System, Content Development, Legal, Company Registrations, Product Sourcing and Development, VSHARIKUMAR Page 2
New Leaders Recruitment and Development focusing on P & L, Guiding and Supporting Website and APP developers Team for Software development and back office reporting to The Chairman Vice President, Apache Healthcare Ventures Private Limited, New Delhi & Chandigarh, May 2016 to December 2017. Product: Lifestyle Products
Oversee Start Up, Sales & business strategy development, Distribution and marketing management, New-product development, as well as market and consumer research, Designing Compensation Plan, Genealogy Software, Business Development, New Leaders Recruitment, P&L, Trainings; report to The Director – Mr. Amarjeet Singh. Managing Director/Board Director, STARLIFE Food Supplements Pvt Ltd., New Delhi, (worldwide headquarters, Hostivice, Czech Republic, www.starlife.cz) March 2014 to January 2016. Product: Food Supplements and Cosmetics
Led turnaround of loss-making operation, as well as strategic/general management, new-product development.
Led business development; built teams of Sales, Marketing, and Training and Account Department. Startup marketing, nationwide distribution network; reported to The Owner/CEO Mr. Robert Zmelik.
Responsible for India Re-Launch, Business & Operations, Business Development, Sales, Marketing, all terms of Trainings, Opening New Markets, Finalizing Incentives, Developing Marketing tools which needed in Market to Maintain and Grow our STARLIFE business and Achieving Goals, Content Development for Marketing Tools, P&L, Accounts and Auditing, Budgets and Cost Saving, Market Analysis and Research, HR & Staff Welfare, Events, Developing Leaders and Achievers, Close relationship with the Independent Representatives and Leaders for the Long term successful business, Product Manufacturer Management, Products, Warehouse, Communication, Product Approval, Relationship with LABS, Clearing Agent, Product Import from Abroad, Developing New Website,, Coordinating with Global Head Office and Developing and Growing our Business by adhering the Laws of Government of India & FSSAI.
Restructured process management and network marketing of retail / direct sales operation.
Re-engineered process management to improve overall productivity and operational cost efficiency by relocating the packing and formulating plant from Europe to India. Head – Business Development & Training, TVC Retail Limited, a Group of TVC Sky Shop Ltd, Mumbai. January 4th 2013 to February 2014.
Product: Nutraceutical and Wellness, Lifestyle, Electronics, Home Appliance, Health and Fitness Products Territory: India
Led Startup operation; reported to The Director - Mr. Parag Shah.
Coordinating and Guiding Designing Team to Create Open Website: www.tvcretail.in, Associate
Personalized Website www.tvcretail.in/associatename & sales Tool website www.businessowners.com, banners for website, mailers for email marketing, help documentation to guide associates and back office
Guiding content team to inscribe in Open Website, In charge for content and designing Booklets
Coordinating Website developer Team for associate login panel and back office includes admin, stores, stockiest, C&F & Franchise Master
In charge for Training Modules creation such as Prospecting, Effective Product Presentation, Effective Product Sales & Compensation Plan
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Responsible for Customer Service team and guided them to develop Scripts for FAQs with Answers regarding Company, Products & Business Plan, Inbound & Outbound calls. Collected over 50,000 list of prospects for making outbound calls, etc. from Insurance companies & Mutual fund database
Coordinated with creative team in film making for DVDS of Prospecting, Products, Compensation plan
Identifying and finalizing Marketing Tools following the budget Guiding SEO Team
Managing and Expanding India Business Manpower management
Ensuring achieving month-on-month revenue target and be profitable
Conducting Business opportunity meetings and trainings to support distributors to build their business
Involve in marketing activities to develop sales such as identifying and developing new markets, new sales & marketing promotions, marketing communications, marketing materials. Country Manager, SkyQuestCom E-Learning Pvt Ltd, Bangalore. (www.skyquestcom.com) – Group Of Success Resources Global Ltd, Singapore. March 24th 2008 to August 31st 2012. Product: Online soft skill seminars and Computer courses Territory: India, Srilanka and Maldives
Joined as ASM (South India) and promoted as Manager for India from September 2010
Managing and Expanding India Business, Supporting the H.O. for Srilanka and Maldives business.
Supporting Accounts, ensuring all taxes are paid on time, auditing is done, provide monthly MIS.
Regular trainings for distributor and offer customer delight by resolving their queries in 48 hours
Manpower management: constantly recruit (replacements), review, train, support, develop and motivate distributor team for best performance,
Ensuring to achieve month-on-month revenue target and be profitable
Conducting Business opportunity meetings and trainings to support distributors to build their business
Involve in marketing to develop sales such as identifying and developing new markets, franchisee opening,
new sales & marketing promotions and incentive for distributors, marketing communications, marketing
materials, Launching new product and monitoring its performance
Led new market development and Directed turnaround of loss-making operation; achieved US$1.2 million turnaround net profit following three consecutive years of annual losses by opening Srilanka and Maldives market successfully.
Directed marketing, distribution, advertising, and promotion planning/management.
Initiated new result-oriented sales incentive programs to rejuvenate and motivate sales operation in achieving and surpassing market share, as well as sales and cash-flow targets.
Preparing monthly MIS for HO.
Reported to Mr. Stephen T Chacko, General Manager – India from March 2008 till August 2010 and
From September 2010 to Ms. Vivien Leow, Managing Director – Singapore Executive – Business Development & Training, Modicare Limited. (www.modicare.com), September 2006 to December 2007
Product: FMCG, Cosmetics, Food Supplements
Territory: South Tamilnadu
Led, trained, and developed consultants for level achievements.
Responsible for Accounts and Logistics in the Assigned territory.
Successfully developed distribution network; achieved record-high annual turnover Increased revenue by 400 percent in the region in 12 months.
Restructured team management and network marketing of the entire region.
Reported to Mr. Gnanasekar, Area Sales Manager (Tamilnadu) and
Mr. Pramodh, Associate Vice President (South India) VSHARIKUMAR Page 4
Institutional Sales Executive, ICI Dulux Paints India Limited, December 2005 to August 2006 Product: Decorative and Institutional Paints
Territory: Tamilnadu (Trichirapalli, Thanjavur, Pattukottai, Mailaduthurai, Nagapattinam, Perambalur, Labbaikudikaddu, Pudukottai, Kottaipattinam, Karaikal)
Project and Institutional Sales
Cold calling, Building relationship with engineers, architects, builders, painters & Customers
Appointing new Dealers and CFA’s
Reported to Mr. Shankar, Area Sales Manager (Trichy Depot) Sales Officer, Hygiene Wear International Ltd., August 2003 to November 2005 Product: KOOCHEES Premium diapers, Baby Liner Pads, Adult Diapers, and Sanitary Napkins Territory: Tamil Nadu (Tiruchirappalli, Thanjavur, Kumbakonam, Nagapattinam, Velankkanni, Thiruvaiyaru, Karur)
Sales Promotion, Appointing and coordinating with stockist.
Devising & implementing offers to Stockist, Retailers & Consumers.
Conducting Melas to Promote Sales.
Make the Products to Display in the Counter.
Advertisements for Sales promotions.
Working with Stockiest in the Field to Promote Sales.
Spearheaded new-business pitching and development.
Maintained and built strong business in the assigned territory.
Reported to Mr. Anand, Area Sales Manager (Trichy District). Sales Officer, Wholesale Warehousing India Ltd., Direct marketing company, June 2001 to April 2003 Product: Consumer Durables & Books
Territory: Trichy, Madurai, Sivakasi, Rajapalayam, Tuticorin, Kumuli, Theni, Kambam, Tanjore, Kumbakonam, Karaikudi, Karaikal, Aranthangi, Thuraiyur, Namakkal and Salem
Selling the products at Customers Door Step (Door to Door Sales).
Conducting Melas to Promote Sales.
Conducting daily meetings, motivation trainings to the team.
Maintaining stocks, accounts and logistics.
Reported to Mr. V.N. Pai, Manager.
Int. Sales Representative, Shri Venugopal Agencies, October 1997 to March 2001 Product: HLL & Karnataka Soap division
Selling the products to the retailer
Sales promotional activities at retail shops
Motivate the retailer to our Products.
Reporting To: Mr. Ramakrishnan, Manager
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Appointed 4 Sub-Stockist for KOOCHEES Diapers & Napkins in central Tamilnadu for increasing Central Tamilnadu penetration. Successfully appointed 3 plus distributors to redistribute products.
Appointed 7 distributors along with 3 paint tinting machine distributors for ICICI Dulux to sell paints in rural and urban areas, which helped me to grow 230% in 9 months and attain first in the region and thereby increase the product penetration and reach.
When I Joined Modicare, Coimbatore (Tamilnadu) Region was having 4 to 6 new consultants joining in a month, when I left we had 147 joinees in a month and I made over 400% sales volume growth on my 12th month.
For SkyQuestCom Successfully appointed and supported franchisee in Sri Lanka, Bangalore (Karnataka), Mysore
(Karnataka), Chennai (Tamilnadu), Trivandrum (Kerala), Hyderabad (Andra Pradesh), Secundrabad (Andra Pradesh) and Subsidiary offices at Coimbatore (Tamilnadu), Tirunelveli (Tamilnadu), Salem (Tamilnadu), Trichy
(Tamilnadu), Madurai (Tamilnadu), Sivakasi (Tamilnadu), Kurnool (Andra Pradesh) and Cochin (Kerala). Organized 2 mega events (over 2000 people includes foreign attendees) for recognizing the achievers and more than 150 events including meetings at various distributor, management, channel partner levels and Trainings.
Successfully Launched 5 MLM Companies in India, Srilanka & Maldives EDUCATION
Bachelor of Business Administration, General Management and Marketing, University Of Madras Diploma in Mechanical Engineering, Automobile, M.I.E.T Polytechnic, Anna University OTHER DETAILS
Date of Birth and age: November 20, 1978 / 39 years Family Dependents: 5 Members
Office Automation Skills: MS-Word, Excel, Power Point Languages: English, Hindi, Kannada, Telugu, Tamil and Intermediate in Malayalam Permanent Communication Address:
101, Surya Apartments,
17 D, Raghavendrapuram,
Srirangam, Trichirapalli, Tamilnadu,
India. Pincode - 620006
EXTRA CURRICULAR ACTIVITIES
Group Leader in National Service
Scheme. LCPL in National Cadet
Corps at school level.
Athlete during school days and participated in Interschool Competition.