Sales Marketing

Katherine Posada

*** ******** **. *** *** l Hallandale Beach l Phone: 954-***-****

l *****************@*****.***

Marketing and International Business

I am a responsible person, committed to my work with ability to define, evaluate and execute strategies resulting solutions for the organization. I highlight my skills with attitude change, creative thinking, leadership and competitive improvement.

Skills

Marketing Strategies & Campaigns

Campaign Development

Creative Team Leadership

Product Positioning & Branding

Promotions

Advertising

Sales Collateral & Support

Public & Media Relations

New Product Launch

Promotional Sales

Retail Merchandise

Professional Experience

CABEZA DE RATON MUSIC, COLOMBIA – is an established independent music company with several years of experience to create effective promotions and marketing campaigns for radio, can be the solution to lead the plan for the music project in needs of strategy, marketing tactics, promotion and management.

Marketing Developer, 8/2016 to 04/2018

Selected Accomplishments: Working Online

Manage multiple projects and effectively prioritize time for optimal results.

Submit weekly report revealing the chart found in each of the artists in their respective gender.

Prepare strategies plans for sales of the albums for each artist.

Present comparative matrix of new artist in the business.

Contribute and participate in the planning and creative process of the artist's campaigns.

Create and execute the best content for the artist's channel in the relevant market.

Maintain daily communication with the artist and its management to obtain and approve content and plans.

Prepare informational and future strategies’ reports.

Development and execution of radio plans and strategies for priority artists in the company.

Performed daily monitoring of artists in charts

Developing of marketing plans, including budget, Return of sale and profit analysis for new releases ensuring the maximum profit.

HEWLETT-PACKARD COLOMBIA– an American multinational information technology company

Marketing and Communications Specialist, 7/2014 6/2016

Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

For eight months I was in charge of Marketing Management business segments for PC'S and printing, being in charge of the entire department, for each Q planning and execution of all campaigns.

Performing events with different artists and influencers (Chocquibtown, Bomba Estereo, Youtubers) for the launch of new developments.

Brief with agencies to create media plan, aimed at the different campaigns and weekly monitoring for proper execution.

Negotiation with the media (radio, press, TV and Digital) to achieve the objective.

Management Budget allocated giving details of expenditure for the development of the plan.

Development of strategic plans and quarterly monitoring of advertising for the approval of the partners (Intel, Microsoft, AMD) pieces.

Creation, development and implementation of marketing plans.

Changing regional campaigns for implementation in the country.

Create and track events designed for different campaigns in each Q proposals and according to the business calendar client and monitoring of these by the Trade Marketing team.

Relationship with different accounts (Alkosto, Exito, Cencosud, Falabella, Olimpica, Panamericana) KAMS (sales) giving support to the development of their strategies in retail.

Monitor publications of interest to supply the brand in mass media.

Weekly reports of the various proposals and executions of each Q.

Katherine Posada

Page 3 l Phone: 954-***-****

3M, Colombia – is an American multinational conglomerate corporation

Marketing Analyst, 8/2012 to 8/2013

Selected Accomplishments:

Seek the possibility of products for importation either new or existing market.

Restructuring price lists offering a better format in each of the items with their prices and specifications for ease and clarity of customers.

Provide support to the sales force and stoking streamlining internal processes in order to achieve good results and to implement the Forecast.

Coordinate the different activities in the division in order to conduct successful events that could shed greater market share in the division.

Analyze the key points in the marketing area from different vertebras getting the best value in the budget of the division.

Technology

Software:

MS Office (Word, Access, Excel, PowerPoint), MS Outlook, Internet, BMT and Smartbuy.

Web/Multimedia:

Facebook,Twitter,Instagram

Education

SERGIO ARBOLEDA UNIVERSITY, Bogota-Colombia

Marketing & International Business, 10/2013

Major: Communications

Minor: English

Graduated

SERGIO ARBOLEDA UNIVERSITY, Bogota-Colombia

YETP (Young Executive Trainning Program) Diplomat 2013

Portfolio on Request l Available for Relocation

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