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Director Writer

Las Pinas, 1750, Philippines
September 16, 2018

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Joey A. Tam / Jose Abelardo A. Tam

Tel. (***) 091********

** *** ***** **., *.F. Homes Almanza, Las Piñas City, Metro Manila,Philippines

Born October 3, 12:56 p.m., Libra Tel. No.: +(632-CountryCode) - Mobile:916-***-****

Single E-mail:

KEYWORDS: All-Media Production and Communications- Film, Television, Advertising, Corporate Video, Print, Theater, Events, Exhibits- from concept to final output. Varied Work Experience Covering 25 plus Years.

SHOWREEL:, under ‘joey reel short version’, also, ‘cinemagoa’;, under ‘pravox’, ‘the good kisser of manila’ WEBSITE: ;

Film and Television (Director/ Producer/ Writer/Actor/ Multimedia Specialist): All aspects - Film/ Video/ Television/ Digital/ Event production/ Theater production. Creative and Technical- on Print /TV/ Radio/ Film and Theater.


Advertising Consultant/ Deputy team head/ Creative director/Senior Copywriter . Multinational (Avellana-Ball Ltd., Hemisphere-Leo Burnett, Sil-Ad Singapore-Manila) and local (Great Wall Advtg., Promotions and Design) advertising agencies. Blue chip accounts such as Procter and Gamble, Philip Morris, Sony, Citibank, PLDT, Universal Robina, Japan Airlines, Qatar Airways etc. Coverage includes consumer products, real estate, banking, airlines, pharmaceuticals, clothing, fast food etc. Handles high-impact, strong-recall Advertising Campaigns from concept to final output. Also directs TV commercials and AVPs.

1. Promotions & Design Company

2. Great Wall Advertising Philippines, Inc.

3. Avellana-Ball Partnerships and Associates

4. Hemisphere-Leo Burnett Advertising Agency

5. Sil-Ad Co. (a subsidiary of Silver-ads Advertising Agency Singapore)

6. Freelance consultancy

Events and Projects Management and Production:

Coordination, facilitation and over-all execution, from drafting of proposals and fund sourcing to event execution. First-hand experience in Film Festivals/ Film Exhibits, Screenings and Tours/ Seminars/ Workshops. Also produces/ directs sponsored events and product launches.

Credits also include writing feature articles, reviews, stories and poems. Further training include Advertising seminars, Writing workshops, Directing, Lighting, Cinematography, Sound, Digital media, Film/TV/Video Production systems and Production Design. Computer literate. Flexible in different media environments, whether Analog or Digital Video, Print, Radio, Television, Theater and Film. Hands-on knowledge of Digital Media editing and special effects using Adobe Premiere, Photoshop, Media 100 and After Effects

ONLINE Profiles: Tam ( ) ;

IMDB.Com/Joey Tam ( ) ; Joey Tam ( )


2012 3D Computer Animation/Graphics, Informatics/Tesda scholarship

University Of The Philippines, A.B. English-Creative Writing

La Femis (Ecole Nationale Superieure des Metiers de l’image et du son),Paris with U.P., CMC-French Embassy- Concours International- Film Production, Screenwriting

Mowelfund Film Institute- Film, Video and Television Production

Goethe Institut- Film, Video and Television Production, Digital Media


Australia Centre- Television Producer’s Workshop

DTI Entrepreneurship seminars, 2005


Camera: Beaulieu R16mm Motion Picture Camera- outfitted with Zoom, 10mm Prime Lenses and Tiffen Filters

Multimedia Computer and other Office equipment


Entrepreneur: Mind Planets Collectors Shop, Active Arts Asia/ Active Arts All-media Enterprises/ Trades and Assets Management (T.A.M.), Acquisitions-Holdings- collector items for trade; US congress Copyright for ‘The Worlds’, Other Copyrights

Publication of 12 book titles under Active Arts as authored by Joey A. Tam, 2012 (search for joey tam at or*******&sr=1-2-ent)

Project Development for Investment and Publications ( Pre-Planning for 13 Books), 2011-2012

Establishment of Active Arts Fair Trade Co., 2011

Consultant, Media, National Reintegration Center for OFWs (NRCO), 2009,2010

Information Officer, United Nations Population Fund (UNFPA), 2nd quarter, 2008

Director- Tag Team, Children’s TV Show, Studio 23, 2007

Director/ Playwright- Kamusta Ka Bayan- meta-presentation on national hero Jose Rizal for the Cinemagiting, National Arts Month, National Commission on the Arts, 2006

Grand Prize Winner- 1st Film Academy of the Philippines Screenplay and Story contest,2006

Semi-Finalist, Cinemalaya Film Festival, 2006

Director-Salt TV (something alternative), TV show at ch. Studio 23, 2005

Director-Sweet Sense, TV show aired on Ch. 9, 2004

Director- ‘Plendil’ 15th anniversary Audio-visual presentation for Astra-Zeneca, Inc., 2004

Director-Special Event- ‘Peepshow’, Men’s Room TV show re-launch at Venezia bar, Makati, 2004

Director-Special Event- ‘Arena fashion show’, Bora bar, The Fort, Makati, 2004

Advertising Campaign, UBLYS, e-solutions French company, 2005

Chairman, Thesis Defense Panel, Multimedia Arts Deaf Program, De La Salle-Saint Benilde College, 2004

Director/ Advertising Consultant-Qatar Airways TV Ad, 15 and 30 secs.


• Director-Kabayan Noli de Castro Vice-Presidential campaign TV Ad ’ Tulong-tulong’ TVC 30s/ 45s

• Director- The Cory Quirino Show, aired Wednesdays, Channel 23, 2004

• Consultant-Advertising/ Creatives/Production, Segment Producer- Overseas Pinoy TV Show (OPTV) aired Mondays, Channel 9- Nominee:Catholic Mass Media Awards, 2003

• TV/Movie Reviewer – appears on ‘Review Night’ TV Show, Cinema One Channel, Sky TV, 2001-2005

• Show Creator ( Producer, Director and Writer) -TAXi – Tax and Information TV Show,

7 mini-episodes on tax information, BIR and Asian Institute Of Journalism and Communications

• Music Video Producer- ‘Harana’ (Parokya Ni Edgar -Music Video)

Winner: Best Music Video for Asia, MTV Music Video Awards, New York

• Music Video Producer- Everything’s Gonna Be All Right, (Sun Valley Crew- Music Video)

Winner: MTV Awards, Philippines

• Director / Unit Producer, -Tony Calvento’s Hotline sa TV,Ch. 5, (Aurea Eugenio Rape-Slay Case episode) .

• Director / Co-Writer, Bungee Generation Jump, 2-hr. TV Special

• Writer - ‘Sineskuwela’ TV show for Children, Channel 2.

• Continuity Director - Noli Me Tangere, 14 episode TV Series produced by the Cultural Center Of The Philippines, Channel 5, also distributed to schools, libraries and cultural institutions.

• Segment Producer / Director -Sa Pula, Sa Puti (Cockfighting) – True To Life with Kris Aquino TV show pilot, Channel 5

• Writer- “Batibot” Children’s TV show.


• Philippine Filmmaker Delegate - 21st Century Visual Arts and Technology, Focus on Cinema, Japanese Ministry of Foreign Affairs, Global Exchange Program held at Tokyo/ Kyoto/ Osaka, Japan.

• Director/Writer/Producer/Actor- The Good Kisser Of Manila, 35mmFilm, 14 mins.

Winner: Gawad CCP (Cultural Center of the Philippines Art Awards)

Exhibited at Metro Manila Film Festival, Vancouver Film Festival (Canada), NAATA 13th San Francisco International Asian American Film Festival (U.S.), New York Short Film Festival (U.S.) and at the National Cinemathequé, Museum Of Contemporary Art in Sydney and other institutions in Melbourne as curated by Virginia Hilyard ( Australia).

Shown on Television, Channel Cinema One, The Filipino Channel (international)(bought and shown by SkyTV for 2000-2005)

• Director- Luwal Pag-Ibig at Paalam (Birth, Love and Death), Video, 12 mins.,

Winner: Gawad CCP

Winner: Asian Young Cinema Festival and Competition at Tokyo, Japan

Philippine Film Program, Video Mondiale at Brussels, Belgium.

• Director/Camera- Shinkansen, 9min. Video, produced in Japan

Winner: Gawad CCP

Version Shinkansen 2000, shown by the Video Circle(an International group) for : Hongkong Arts Festival (May, 2000) and the Berlinale at Berlin, Germany (September, 2000).

• Production Consultant/ Screenplay Translator/ Actor- Grace On My Mind film by Japanese filmmaker Asako Shindo, 16mm. Film, 20 mins..

• Production Consultant/Actor-‘Banga’ 16mm film, London International Film School

• Director/Writer- El Mall, a 16mm. Film work-in-progress,1994-1996.

• Director/Editor- Textures For the Soul, a 30 secs. Video, 1996.

Winner: Gawad CCP

• Director/Camera/Writer- Percy Bysshe: A Love Story, 9mins., Short Video

Winner: Gawad CCP

• Conceptualizer / Director- Alapaap (Highs), Eraserheads band Music Video, 4 mins., 1995.

• Lighting Director - Baliw (Crazed), short film, 10 minutes, 1995.

• Co-writer - Pasakalye by Louie Quirino, 35mm film, 1994

Winner: Gawad CCP

Winner: 1994 Urian Awards

• Production Design- Tiempo, 16mm. Film, 15 mins., 1992.

Winner: 1993 Urian Awards (Critics Choice Awards).

• Documentary Videographer, Director’s Guild (DGPI) Seminar and Induction of Members, PHSA, 1993.

• Lighting Asst./ Gaffer- Sulat by Louie Quirino, 16mm. Film, 15 mins., 1992

• Director- Bula, a 4 mins., Short Video, 1991. Official entry ‘Save The Earth’ Competition.

• Director/Camera- Ang Walang Hanggang Pag-Ibig Sa Banig, Short Video, 5mins., 1991.


Ability to handle and execute Tri-media advertising outputs and Brand management. Print Ads, Radio Ads, Television Commercials, Audio-Video Presentations, Company and Product Brochures, Direct Mailers including Selling letters, Lead Envelopes Design/mailer Kits, Point-Of Purchase materials such as mobiles, standees, stickers, price cards, Posters, etc.

Ability to produce Advertising Plans, Creative, Branding and Marketing Strategies, direct Artwork and Production, determine budgets for advertising and production.

Ability to handle and execute events, meta-presentations, exhibits, festivals.


Bank Of The Philippine Islands Ad Campaign - inputs include main tagline, TV boards, print ads, ideas for the Creative Strategy/ Product Branding

Result: Hemisphere-Leo Burnett won bid against 3 other major agencies- Basic, Foote, Cone & Belding, McCann Erickson. Bank Of The Philippines became No. 1 bank nationwide.

Bisolvon Cough Syrup Ad Campaign- for Boehringer Ingelheim- was the team head for TV, Radio and Print ads, the Creative Strategy.

Result: Won re-bidding for Hemisphere-Leo Burnett, account retained. Bisolvon maintained its No. I position in over-the-counter cough syrup market.

Philippine Long Distance Company- Hired as consultant by Avellana & Associates Advertising, main writer for the TV boards.

Result: Avellana & Associates re-acquired /retained PLDT account. PLDT image was changed from a problematic communication service company to a friendlier tone.

BIR(Bureau of Internal Revenue)- Advertising and Information Campaign- consultant/ producer thru the AIJC initiated advocacy in conjunction with the World Bank-funded computerization scheme and concurrent campaigns of BIR such as the ‘Resibo’ program. Produced the information campaign ‘TAXi’


Tide Bar (laundry bar) Plus ‘Banda’ TVC 30s

Winner: World’s Best Copy Awards, Procter & Gamble Advertising Awards, 1991

Rejoice (shampoo & conditioner) ‘Swimmer’ TVC 30s

Winner: World’s Best Copy Awards, Procter & Gamble Advertising Awards, 1991

Goldilocks (bakeshop) ‘Baked delights’ TVC 30s

Hunts Tomato Sauce ‘Kamatis’ TVC 30s

Newtex (sanitary napkins) ‘Dalaga’ TVC 30s

Bisolvon (cough syrup) ‘Recital’ TVC 30s

BPI (bank) ‘Saturday morning’ TVC 30s

Tide Bar ‘Sunscape’ TVC 30s

Philip Morris (cigarettes) ‘Golf’ TVC 30s

PLDT (telephone company) ‘ Pet’ TVC 30s

PLDT ‘Stars’ TVC 30s

-also including PRINT and RADIO advertising for the above-mentioned products

-other accounts handled: Sony products, Jack and Jill snacks, Robitussin, Pharmaton, Bausch & Lomb, Snoopy clothing, Johnson’s products- floor wax, Brite cleaners, Mc Donald’s, texwood jeans, blend 45 coffee, Pharmaton vitamins etc.

-also including POPs, Brochures, Posters, Direct mailers for Citibank, pharmaceutical companies and real estate firms.

Copywriter/ Co-Director / Creative Consultant -Being, 30 sec. TV Commercial for Private Property Shirts.

Copy writer and Director – AVP- Isang Lakas, Isang Pagkllos, 12 mins., Schering-Plough Corp. National Conference.

Copywriter/Brand consultant-UBLYS Corp. (French IT/Software company)

AVPs (audio-visual presentations) for Cilag-janssen Pharmaceutical, Plendil etc.

TV Commercial Director / Creative consultant- Vice-President Noli De Castro Vice-Presidential Campaign TV ad (‘Tulong-Tulong’) 30s/ 45s versions


• Playwright- Kung Pa’no Dinatnan Ng Bait Si Maryang Singkit WalangSabit

Winner: Awardee for Drama, U.P. National Writer’s Workshop, 1988 Produced: Dulaang U.P. Playwright’s Theater

• Writer- “The Shadow Monster”, Hardbound Picturebook for Children published by Kid’s Row Books, 1993

• Writer- film reviews, TODAY Daily Newspaper, 1994.

• Writing Fellow, U.P. National Writers Workshop, 1988


• Panelist/ judge- DLSU-St. Benilde Thesis Defense, PENN Lab- Deaf Multimedia Arts Graduating Batch, 2004

• Panelist/ judge- DLSU-St. Benilde Thesis Defense, PENN Lab- Deaf Multimedia Arts Graduating Batch, 2002

• Panelist/ judge- UP Mass Comm- Thesis Defense, Film and Visual Communications Graduating Batch 1999

• Book Cover design of “To Suffer Thy Comrades” by R.F. Garcia, published by Anvil Publishing, 2001 Winner: National Book Award, 2002

• Pioneering member and co-founder of Cinemanos Collective, a support group of alternative, independent filmmakers established in 1994.

• Lecturer/ Resource Speaker - on the subject of independent filmmaking for various schools such as the University of the Philippines, Dela Salle University, St. Benilde, St. Paul’s College, St. Scholastica’s College, PLM, University of Sto. Tomas, Far Eastern University, San Beda, Benedictine College, University of the East, etc.

• Actor for the following films and videos: Guni-guni (1991), Death of Vakulintchuk (1991), Dear Teacher (1991), Guess-Pepsi TV Ad (1991) Tiempo (1992), Noli Me Tangere (1992) Memories Of Old Manila (1992), The Good Kisser Of Manila (1993), Baliw (1995).

• Coordinator for various Film and Video Workshops / Film Festivals at Mowelfund Film Institute from 1991 to 1995.

• Seminar on Corporate Video Production and Advertising given to BIR media/communications division

• Workshop on TV Media Production given to Isabela Cable TV channel


Shinkansen 2000

• Short Experimental Video, 2000 Cultural Center Of The Philippines Film and Video Awards (Gawad CCP).

Textures For The Soul:

• Short Experimental Video, 1996 Cultural Center Of The Philippines Film and Video Awards

The Good Kisser Of Manila:

• Short Feature Film, 1994 Cultural Center Of The Philippines Film and Video Awards

Percy Bysshe: A Love Story

• Short Experimental Video, 1992 Cultural Center Of The Philippines Film and Video Awards

Luwal,Pag-Ibig at Paalam

• Winner, 1992 Asian Young Cinema Festival and Competition in Tokyo, Japan.

• Experimental Short Video, 1991 Cultural Center Of The Philippines, Film and Video Awards

Rejoice, “Swimmer” TV Ad:

• World’s Best Copy Awards, Procter & Gamble Adv’tising Awards, 1991

Tide Plus “Banda” Radio and TV Ads:

• World’s Best Copy Awards, Procter & Gamble Adv’tising Awards, 1991

Kung Pa’no Dinatnan Ng Bait Si Maryang Singkit Walang Sabit:

• Awardee for Drama, U.P. National Writer’s Workshop, 1988

Studies in Television, Digital Media, Film and Video

• La Femis, Paris- French Embassy Film Production/Cinematography in Arriflex 35mm camera Workshop with Armand Marco

• Australia Centre Television Producers Workshop,

conducted by Mr. Ian Lang

• Goethe Institute Prof. Ulrich Plank and Christoph Janetzko Digital Technology in Media:Editing and Special Effects

• Goethe-Mowelfund Christoph Janetzko and Wolfgang Widmer 16mm

Film and Sound Production On The Experimental Documentary

• Kodak-Chris Hart Cinematography Workshop

• National Commission On Culture And The Arts-Mowelfund

16mm Film Production On The Experimental Narrative Workshop

• Goethe-Mowelfund Dr. Monica Funke-Stern

16mm Film Production Workshop

• Goethe-Mowelfund Sound Production Techniques

• PETA Broadcast & Film Institute- Film and TV Director’s Workshop,

conducted by Dir. Ishmael Bernal

• Mowelfund Basic Film and Video Production

Studies in Advertising and Writing

• La Femis, Paris U.P. CMC French Embassy Regal Films, Advanced Screenwriting under Dr.Pascale Rey

• PETA Rene Villanueva Historical Drama and Screenplay

• Hemisphere Leo Burnett World’s Best Advertising Seminar

• Hemisphere Leo Burnett Creative Strategy Seminar

• Hemisphere Leo Burnett Music in Advertising Seminar

• PANA Radio/T.V. Advertising and Production Seminar

• Batibot Scriptwriting for T.V. Workshop

• 16th U.P. National Writers Workshop


Country Representative Suneeta Mukherjee

United Nations Population Fund, Country Office, Manila

Tel. 632-***-****

Mr. Ian Lang, Producer / Lecturer

Griffiths University, Australia

Prof. Dr. Chancellor Vivencio Jose

U.P. Department Of English,

U.P.Administration, Diliman

Mr. Christoph Janetsko,Filmmaker, Berlin, Germany

Prof. Emeritus Tony Mabesa, Theater Arts Dept., U.P. Faculty Center, U.P. Diliman, Q.C

Ms. Beth Villacorte

Administrative Manager

Mobile: (632) 905-***-****

Cabinet Sec. Atty. Jesse Andres

The Philippine Senate, GSIS Building, CCP Complex, Pasay City, Philippines, Mobile: (632) 917-***-****

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