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Marketing Manager

Burbank, California, United States
September 16, 2018

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ANNA DIRA ANANYAN, MBA Private & Confidential


Marketing & Communication Manager Outreach/PR Specialist Operation Manager Business Development Events & Media Logistics Communication/Public Relation Award winning, enthusiastic and goal driven strategist with 20+ years record of achievement and demonstrated success in leading communications and public relations campaigns, business development, event management, enhancing external and internal communication, increasing donor and member involvement for various international projects and organizations. Proven expertise in business intelligence and project management: planning, organizing, coordinating, and analyzing data in support of excellence and growth of the organization. Proficient in developing, executing and managing various successful public outreach initiatives and special events. A great communicator, who takes pride in reaching goals while ensuring quality and using best business practices. Proven record of productive work in multi cultural environments and across multiple streams/geographies. Multilingual candidate; fluent English, Russian, Armenian, basic French. AREAS OF EXPERTISE


Business Intelligence/Development

Brand / Marketing Strategy

Events Management & Coordination

Website/Digital Marketing


Partnership & Alliance Formation

Donor, Sponsorship & Fundraising

Supplier & Vendor Management

Public Outreach/Relations

Staff Training & Supervision

Client Relationship Development

Revenue Growth Generation

Financial Budget and Analysis

Campaign Management

Process & Productivity



Self motivated and a great communicator who takes great pride in finding the right solution for difficult problems and committed to improving organization’s productivity and efficiency.

Excellent communications and reporting skills, strong understanding and experience in donor relations management, team player and strategic thinker with a proven record of productive work in multi cultural environments;

Outstanding problem solving and analysis skills with exceptional facilitation, collaborative, and coordination abilities.

Strong knowledge of project management cycle from initial design to implementation, monitoring and phase out. Advanced user of various social networks to present & deliver information effectively and interact with a wide variety of target groups.

Demonstrated ability to synthesize information, prioritize goals and drive results with a high sense of urgency.

Also proficient with computer and possess in depth knowledge of Microsoft Applications, Corel Draw and Photoshop, Lotus Notes, QuickBooks, One Note, web management software, etc. PROFESSIONAL EXPERIENCE

Overlook Hall and Catalina Island Foundation May 2015 Present General/Marketing Manager (Overlook Hall) & Executive Director (CIF) Hand selected to direct and provide strategic vision and leadership skills. Responsible for the general management of the special events venue, business growth through marketing initiatives and campaigns, managing all aspects of events including weddings, private & corporate events, meetings, movie screenings, art & comedy shows, film and music festivals, conferences, & fundraisers. Also responsible for cost and operations management, budget and projections creation, meeting of all business goals. Signature Achievement:

Provide expertise in business development, planning and executing business strategies, mastery of constant change in a production environment and building strong relationships with managers, clients, and industry leaders. Achieved solid business growth within 3 years of operation, increasing the number of special events from 5 initially to 45 50 annually.

Provide support to ongoing activities of the Catalina Island Foundation including beneficiary project monitoring, proposal solicitation, and fundraising through special events.

Effectively provide logistical support to the Catalina Island Fund for Higher Education including event organization, travel coordination for students visiting colleges, and providing overall administrative support to the program. Catalina Island Museum, Avalon, California May 2014 – May 2015 Events and Media Relations Director

Served in a high profile role, accountable for developing, implementing & managing all aspects of Catalina Island Museum events, including Annual Silent Film Benefit, Holiday Symphony Concert, National Museum Day. Responsible for developing concepts for

Burbank, CA 91504



Recipient of 3 awards for excellence in advertising, marketing communications and events.

Organized annual community outreach events with 100% increase in attendance and donations

Successfully managed overall planning of events (including logistics, budget, sponsorship, promotions and marketing) which were attended by high rank international political dignitaries.

Led/contributed to start up/organization of several marketing/communications/sponsorship departments.

Devised strategies and led the team to generate new business that accounted for 55% of the market. ANNA DIRA ANANYAN, MBA PAGE 2 of 2

ANNA DIRA ANANYAN, MBA Private & Confidential

all events related to the Grand Opening of the new Ada Blanche Wrigley Schreiner Building of the museum. In charge of media relations and communication, including development of marketing materials, press releases and contacts with media. Also responsible for soliciting business for museum facility rentals, generating contracts and overseeing/implementing all aspects of rentals in the new building.

Signature Achievement:

Responsible for developing and implementing the program of events for the Museum, including visiting lecturers, music concerts, exhibition opening receptions, film screenings, & other events

Charged with the responsibility of developing media/marketing strategies that enhance the image and impact of the museum through various media channels regionally, nationally and internationally.

Oversaw strategic media planning, press outreach, campaign events, and all written and multimedia communication pieces,

Developed and maintained positive relationships with internal/external stakeholders and implemented and tracked proactive public relations efforts to promote a positive image for the Museum. International Finance Corporation, World Bank Feb 2011 Apr 2014 Public Outreach Consultant

Managed over 60 outreach events for both private and public organizations. Effectively managed media or public relations, including the development of press releases, articles, setting up interviews, initiating and implementing various campaigns aimed at increasing public awareness about IFC advisory and investment services in Armenia. Signature Achievement:

Oversaw event management and coordination, including high level official meetings with the Government reps.

Collaborated with project officers to promote project achievements among the general public and specific target groups, including donors, Government, local and international NGOs.

Sourced, evaluated, and hired web and graphic designers, media buyers, printers etc. in support of project deliverables.

Established a new pattern for pre event meetings with clients, vendors, and the event management team leading to 60% enhancement in the smoothness of event planning process.

Responsible for the production of promotional materials including newsletters, flyers, brochures, posters, presentations, etc. UNDP/GEF “Improving Energy Efficiency in Buildings” Project Aug 2012 – Apr 2014 National Expert on Public Outreach

Hand selected to oversee the organization of various events, workshops/seminars/conferences, including communication with media. Responsible for planning and coordination of the project component focused on awareness raising of energy efficiency in buildings. Worked with different stakeholders, including citizens, local and state authorities. Signature Achievement:

Ensured proper reflection of the project objectives and achievements in the publications and outsourced outreach activities.

Handled information dissemination and awareness raising activities through communication with mass media and social media channels, as well as development of various outreach materials, including press releases, newsletters, and fact sheets.

Developed a wide range of public communications materials on the topic of energy efficiency, including calendar, website, flyers, etc.

Cafesjian Center for the Arts (CCA), Yerevan, Armenia May 2008 June 2011 Public Relations/Marketing Director

Developed and implemented a comprehensive marketing, communications and public relations strategy to promote the organization locally and internationally. Coordinated all CCA marketing, communications and public relations activities and materials including publications and media relations. Developed plans and budgets for the marketing/communications/public relations program; monitor progress, assure adherence & evaluate performance. Signature Achievement:

Responsible for editorial direction, design, production, and distribution of all CCA publications. Also coordinated a direct marketing campaign to develop a network of contacts which increased customer outreach and a 37% increase in sales.

Developed, implemented and monitored systems and procedures necessary for effective operation of the marketing or communications/public relations function.

In charge of developing and implementing a multi channel PR/Communications campaign to promote the opening of the CCA locally and internationally, including print and digital, traditional and new age media platforms. USAID funded Armenian EyeCare Project Aug 2006 April 2008 Public Relations/Marketing Director

Charged with developing, implementing and monitoring the organization’s PR/Marketing strategy to increase media interest, raise funds and keep all project stakeholders informed. Wrote articles, prepared feature stories, photo updates, regular newsletter/website content and various PSAs (video/audio). ANNA DIRA ANANYAN, MBA PAGE 2 of 2

ANNA DIRA ANANYAN, MBA Private & Confidential

Signature Achievement:

Increased donor recognition and giving in Armenia and in the US.

Launch of various PR and Marketing campaigns that helped promote project goals and priorities, including World Sight Day, Vision Art Contests and other educational events.

World Vision (Armenia, East Africa)

Program Officer (2005 200*-****-****

Communications Consultant (2004 2005)

Communications and Marketing Department Manager (2002 2004) Child Sponsorship Program Manager (2002 2005)

Communications Officer (1999 2002)

Developed and implemented Communications and PR strategy aimed at increasing public awareness about WV Armenia’s programs locally and among WV Support Offices.

In charge of full communications coverage (articles, stories, feature stories in Scribe, photo submissions, project concept papers, annual reports, presentations, videos, etc.), networking with local and regional media, WV Support Office communications staff, field and regional staff.

Supervised all aspects of WV Armenia’s Marketing and Communications sector including web design, marketing materials, public outreach.

Responsible for the start up and management of the first Child Sponsorship Program in Armenia and subsequently for development of Customer Relations Services (national and field units)d, including policy initiation, staffing and training personnel. Provide overall support in project design, including development of log frames, implementation plans, project proposals and design documents.

Provide Communications Consultant services to World Vision East Africa including a 3 months training program for staff focusing on annual report development, generation of stories (for Scribe and Newsvision), network development with local and international media.

Signature Achievement:

Growth and diversification of donor base, resulting in increased financial support for projects implemented in the country

Successful start up of Child Sponsorship program and growth from 500 sponsored children to 5,000 within several years, resulting in increased funding for Area Development Programs (ADP) in Armenia

Building a network of ADP staff members and volunteers highly trained in Child Sponsorship and Customer Service Relations who subsequently implemented successful community projects.

Establishing solid communications/marketing resources and creating training materials for WV East Africa Communications Team. Elevating local communications efforts to a new level that secured recognition of WV East Africa projects within WV Partnership and resulted in increased funding for several projects. AWARDS

“2018 Couples’ Choice Award” from Wedding Wire, recognizing top 5% of wedding professionals nationwide (USA).

“Paul Harris Fellow” Award from the Rotary Club of Avalon, May 2016.

“Documentary Production Award” – received Annual Global Media Award for the Best Fundraising Video presented by the Creative Connections in Media, New York, 1997.


2006 2008 MBA – Executive, Business Administration, Delta State University, Cleveland, MS, USA 1993 1998 BA – Linguistics and Communication, Russian and English Languages and Literature, University of Foreign Languages of Armenia

1983 1993 Diploma (Cum Laude) Secondary School, Yerevan, Armenia 1983 1990 Diploma (Cum Laude) – Department of Piano, Sayat Nova Music School PROFESSIONAL RECOMMENDATIONS

1. Yeva Avakyan, Associate Vice President/Gender Equality, Save the Children:; (1-202-***-****. 2. Tigran Parvanyan, Private Sector Development Specialist/Topic Leader, World Bank:, 202-***-****.

3. Dr. Roger V. Ohanesian, Founder, The Armenian EyeCare Project P.O. Box 5630, Newport Beach, California 92662; 949-***-****;

4. Gail Fornasiere, Marketing Director, Catalina Island Museum, 310-***-****.

Contact this candidate