Jeffrey S. Cardin

National Director of Business Development & Customer Care

CONTACT INFORMATION

Jeffrey Scott Cardin

*** **** *****

Bluff City, TN. 37618

423-***-****

ac623c@r.postjobfree.com

SUMMARY

18+ years of initiating, planning, executing, monitoring & controlling projects that deliver effective change & sustained growth across a wide range of sectors including advertising, customer service, logistics, marketing, management (facilities, personnel, project, quality), manufacturing & sales.

Major experience lies in executing key strategic marketing programs that create new & uncontested market space, driving new product innovations, forging systematic core growth plans, implementing customer-centric solutions & leading cross-functional teams to bring improvements in strategy, process & profitability.

SKILLS

Continuous Improvement Certifications:

5S Concept Certified (5SC)™

Management and Strategy Institute

Certified Continuous Improvement Manager (CCIM)™

Management and Strategy Institute

Certified Kaizen Facilitator (CKF)™

Management and Strategy Institute

Executive Management Certified (EMC)™

Management and strategy institute

Key Leadership Skills Certified (KLSC)™

Management and Strategy Institute

Kaizen Event Planning

Management and Strategy Institute

Lean Six Sigma White Belt Certified (LSSWB)™

Management and Strategy Institute

Six Sigma Champion Certified (SSCC)™

Management and Strategy Institute

Six Sigma Green Belt Certified (SSGBC)™

ASQ - World Headquarters

Strategic Organizational Leadership (SOLC)™

Management and Strategy Institute

Strategic Planning Professional (SPP)

Association for Strategic Planning

Total Quality Management (TQMP)

TPM Concept Certified (TPMC)™

Management and Strategy Institute

Courses-Master of Business Administration:

Financial Management (3 credits)

FIN-710

Global Strategic Management (3 credits)

GSM-730

Organizational Research (3 credits)

ORR-710

Digital Marketing Analytics (3 credits)

DMA-704

Ethics for Managers (3 credits)

ETM-750

Introduction to Social Media (3 credits)

SOM-702

Marketing Management (3 credits)

MKM-700

Negotiations (3 credits)

NEG-731

Project Management (3 credits)

PJM-721

Strategic Operations Management (3 credits)

SOP-720

Customer Service & Customer Care:

5 steps to Customer Satisfaction

Basics of Customer Care

Call Center Associate Certified (CCAC)™

Management and Strategy Institute

Call Center Supervisor Certified (CCSC)™

Management and Strategy Institute

CSIA Certified CSM

Customer Care Manager Certification

Customer Care Supervisor Certification

Customer Care Professional Certification

Effective Customer Communication

How To Handle Difficult Customers

Managing Customer Perceptions & Personal service

Microsoft Office Specialist Certifications:

Word, PowerPoint, Excel, Outlook

Project Management:

Certified Associate in Project Management (CAPM)

Certified ScrumMaster

CompTIA Project+

Project Management Essentials Certified (PMEC)™

Management and Strategy Institute

Stage-Gate

The 7 Habits of Highly Effective People

Completed Projects:

Project Manager: SEO/SEM/SOCIAL MEDIA for Appalachian Family Care

Jan 2018 – Present

Project description

Serve as a liaison between the community & the Appalachian Family Care Brand.

Development & use of content that meets the needs of each social media channel (Facebook, Google local business listing/Google+, Twitter, LinkedIn, YouTube, Pinterest, Instagram).

Social channel management, supporting merchandising & marketing priorities, growing engagement, as well as driving traffic & awareness.

Program/Channel Management: Manage the development of social media plans (paid and organic), from inception to completion, leading integration with the analytics team on measuring the success of the campaigns.

Paid Media Management: Support social team with paid media planning, buying and reporting for all social campaigns. Manage social media campaigns directly from social channels ad platform (bidding, targeting, ad creation, etc.)

Define targeting segments for campaigns.

Reporting/Metrics: Monitor effective benchmarks for measuring the impact of social media programs & analyze, review, & report on the effectiveness of campaigns in an effort to maximize results.

Organizational Alignment/Relationships; Build relationships with key internal stakeholders; platform partners, media, agencies, creative teams, merchandising marketing, public relations, and community affairs.

Project Manager: Initiating, planning, designing, execution, monitoring, controlling, & managing for Appalachian Family Care website

Dec 2017 – Present

Project description

Appalachian Family Care was established in 2006 with the goal of providing primary health care based on wellness protocols and sound all natural interventions.

The personal attention you would expect from a small practice, with the screening and disease management you would expect from a large group.

At Appalachian Family Care, we offer a personalized and friendly atmosphere. We tailor our care to accommodate each individual patient's needs.

At Appalachian Family Care in Johnson City, Tennessee, we treat and diagnose a wide range of medical conditions for children (age 2 and older), adults, and geriatrics. We provide our patients with a wide range of primary care medical services.

Project Manager: SEO/SEM/SOCIAL MEDIA for K-VA-T Print Shop

Dec 2016 – Present

Project description

Serve as a liaison between the community & the KVAT Print Shop Brand.

Development & use of content that meets the needs of each social media channel (Facebook, Google local business listing/Google+, Twitter, LinkedIn, YouTube, Pinterest, Instagram).

Social channel management, supporting merchandising & marketing priorities, growing engagement, as well as driving traffic & awareness.

Program/Channel Management: Manage the development of social media plans (paid and organic), from inception to completion, leading integration with the analytics team on measuring the success of the campaigns.

Paid Media Management: Support social team with paid media planning, buying and reporting for all social campaigns. Manage social media campaigns directly from social channels ad platform (bidding, targeting, ad creation, etc.)

Define targeting segments for campaigns.

Reporting/Metrics: Monitor effective benchmarks for measuring the impact of social media programs & analyze, review, & report on the effectiveness of campaigns in an effort to maximize results.

Organizational Alignment/Relationships; Build relationships with key internal stakeholders; platform partners, media, agencies, creative teams, merchandising marketing, public relations, and community affairs.

Project Manager: Initiating, planning, designing, execution, monitoring, controlling, & managing for Misty Mountain website

Oct 2015 – Present

Project description

Misty Mountain is a full line manufacturer and supplier of bottled water for store brand agreements, private labels, and co-packing. Our team bottles spring, distilled, purified, and enhanced products from as small as a single serve 8 oz. bottle to 4-gallon units.

Our facilities are located in Abingdon, VA and Cashiers, NC. Our bottling facilities are inspected by the Commonwealth of Virginia, State of North Carolina, and the FDA. The in-house quality assurance laboratory is state and EPA-certified (# VA006 and VA 01170).

Project Manager: Organic Certification of Misty Mountain's Spring Source in Cashiers, North Carolina

Aug 2015 – Present

Project description

In the heart of the Blue Ridge Mountains of North Carolina, protected by dense national forest and organically certified lands, the Misty Mountain Spring produces some of the most naturally refined water in the world. After weeks of progressive granite filtration, Misty Mountain Spring Water emerges from the Earth. naturally pure.

"Water is not an agricultural product and cannot be certified organic under the NOP. ICS acknowledges that your operation is only requesting certification of the woodland (fields) that surround the spring. Your operation has indicated that there is no intent to reference the National Organic Program, International Certification Services, Inc. or modify water products' names using the word "organic."

Project Manager: SEO/SEM/SOCIAL MEDIA for Misty Mountain Water

Feb 2015 – Present

Project description

Serve as a liaison between the community & the Misty Mountain Brand.

Development & use of content that meets the needs of each social media channel (Facebook, Google local business listing/Google+, Twitter, LinkedIn, YouTube, Pinterest, Instagram).

Social channel management, supporting merchandising & marketing priorities, growing engagement, as well as driving traffic & awareness.

Program/Channel Management: Manage the development of social media plans (paid and organic), from inception to completion, leading integration with the analytics team on measuring the success of the campaigns.

Paid Media Management: Support social team with paid media planning, buying and reporting for all social campaigns. Manage social media campaigns directly from social channels ad platform (bidding, targeting, ad creation, etc.)

Define targeting segments for campaigns.

Reporting/Metrics: Monitor effective benchmarks for measuring the impact of social media programs & analyze, review, & report on the effectiveness of campaigns in an effort to maximize results.

Organizational Alignment/Relationships; Build relationships with key internal stakeholders; platform partners, media, agencies, creative teams, merchandising marketing, public relations, and community affairs.

Project Manager: CPAP (Continuous Positive Airway Pressure) MISTY MOUNTAIN Distilled Water Registered Trademark

Feb 2018 – Jul 2018

Project description

This is a brand page for the CPAP MISTY MOUNTAIN trademark by K-VA-T Food Stores, Inc. in Abingdon, VA, 24210.

Write a review about a product or service associated with this CPAP MISTY MOUNTAIN trademark. Or, contact the owner K-VA-T Food Stores, Inc. of the CPAP MISTY MOUNTAIN trademark by filing a request to communicate with the Legal Correspondent for licensing, use, and/or questions related to the CPAP MISTY MOUNTAIN trademark.

On Thursday, February 01, 2018, a U.S. federal trademark registration was filed for CPAP MISTY MOUNTAIN by K-VA-T Food Stores, Inc., Abingdon, VA 24210. The USPTO has given the CPAP MISTY MOUNTAIN trademark serial number of 87780134. The current federal status of this trademark filing is REGISTERED. The correspondent listed for CPAP MISTY MOUNTAIN is ALEXIS CAMPBELL of LEGALFORCE RAPC WORLDWIDE, P.C., 446 E SOUTHERN AVE, TEMPE, AZ 85282. The CPAP MISTY MOUNTAIN trademark is filed in the category of Chemical Products. The description provided to the USPTO for CPAP MISTY MOUNTAIN is Distilled water.

Project Manager: NON GMO Project VERIFIED - Misty Mountain's Spring Source in Cashiers, North Carolina

Mar 2016 – Sep 2017

Project description

Spring source in Cashier's North Carolina achieved Non-GMO Project verified status for at least one of its products. Compliance of this participant's products with the Non-GMO Project Standard is determined through a document-based evaluation and, when required, on-site inspection of production facilities. Verification is subject to annual renewal.

Project Manager SPS/IntegraSoft/EDI Integration

Oct 2016 – Dec 2016

Project description

Developed relationship and correspondence between SPS and Integrasoft’s technical team(s) for full EDI integration.

Project Manager: BUILD YOUR OWN BOTTLE (BYOB) Registered Trademark

Mar 2015 – Oct 2016

Project description

On Friday, March 20, 2015, a U.S. federal trademark registration was filed for BUILD YOUR OWN BOTTLE by K-VA-T Food Stores, Inc., Abingdon, VA 24210. The USPTO has given the BUILD YOUR OWN BOTTLE trademark serial number of 86571942. The current federal status of this trademark filing is REGISTERED. The correspondent listed for BUILD YOUR OWN BOTTLE is NANCY S. LAPIDUS of The Law Office Of Nancy Lapidus Pllc, 5335 Wisconsin Ave NW Ste 440, Washington, DC 20015-2079. The BUILD YOUR OWN BOTTLE trademark is filed in the category of Paper Goods and Printed Material, Light Beverage Products. The description provided to the USPTO for BUILD YOUR OWN BOTTLE is Custom labels, namely, adhesive backed and pressure sensitive papers and films for printing and labeling.

Sales Strategy & Sales Management Qualifications:

Business Forecasting & Planning

Certified Professional Sales Person (CPSP®)

Customer Relationship Management (Sales Force, Sales Genie, Net Suite)

Google AdWords Certified

SM Certificate in Sales & Marketing L2

NEEDS - Selling Methods & Strategies

Negotiator Tactics & Thinking Patterns

Print & Multi-Media Advertising & Sales

Private Label Sales Process & Tactics To Shorten SCL

Psycho-Geometrics

Sales Management Professional Certificate (Rutgers)

SEM/SEO/SEMPO Certifications, Strategic & Conceptual Selling

SAP/ERP/MRP/MRPII

Advanced Planning & Scheduling

AS400/DALLAS/IntegraERP/WMS/EDI/SPS Commerce Portal

Systems, Application & Products

Supply Chain Management:

Inventory Management & Warehousing

Request for Information (RFI)

Request for Quotation (RFP/Q)

Sourcing/Procurement/Purchasing

Supply Chain Logistics

Supply Chain Management Strategy

Supply Chain Operations

Supply Chain Planning

Supply Chain Sourcing

Third Party Logistics (3PL).

WORK EXPERIENCE

K-VA-T Food Stores Inc.

Abingdon, Virginia

National Director of Business Development & Customer Care

December 2014 – current

Operational leadership and P&L ownership for Misty Mountain branded water including driving sales and gross margin results for the water category within Food City. Devised & Engineered compelling refresh & rebrand tactics inspired by Blue-Ocean Shift on “where-to-play” & “how-to-win” transitioning Misty Mountain from an outdated vertically integrated manufacturing facility into a vanguard, niche-market, BRC (AA) & NELAC Certified diversified standalone profit center.

Boosted Top Line Revenue from less than $800 thousand in 2014 to $8.7 million within 4 years, exceeding 5% yearly growth objective by 598% in 2015, 121% in 2016, 106% in 2017 & 135% projected 2018.

Coordinated & Facilitated Integration of Integra ERP efforts across all departments saving an average of 15% in operation, administration, management & inventory costs while raising gross profit per transaction from 7.1% to 26% by adopting best practices for SCM, thereby lowering I/O logistics & 3PL costs while maximizing back-haul opportunities.

Developed, Introduced & Launched BYOB®, Carolina Summit, CPAP®, Triangle K Kosher, NON GMO Project VERIFIED & Organically Certified branded products while orchestrating focused marketing strategies to c-chain, medical, restaurants, travel, tourism & retail platforms targeting critical use & buying behaviors generating over $2.158 million per year to bottom-line profitability.

Engineered & Executed key asset management, inbound material flow, inventory & waste programs which identified, tagged, & recovered over $237 thousand per year.

Exercised Leadership in key business development, managing accounts & project management by improving the degree of client satisfaction & developing strong relationships thereby maximizing top line revenue with regional-international corporations including: Amazon, B&E healthcare, Bed Bath & Beyond, Bi-Lo, Delhaize Group, Earth Fare, Fireside Medical, Harris Teeter, H.T. Hackney, Ice River, Ingles, Jason's Deli, McKesson Medical, Proctor & Gamble, Publix, Sheetz, VGM & Whole Foods which resulted in EBITDA of $7.5 million per year in new and repeat orders.

Executive Award for Strategic Planning & Alignment 2016 & 2017.

Food City Impact Award 2015, 2016, 2017.

Manager of the Year for Outstanding Leadership 2015 & 2016.

Redesigned & Restructured TI-HI pallet stacking configurations, load planning & load optimization effectively saving 27% blended in outbound freight cost.

Target Media Partners

Blountville, Tennessee

Director of Inside Sales

March 2008 - December 2014

Directed revenue growth with a focus on digital/print marketing campaigns, trade shows, & industry collaboration. Developed marketing plans & devised out-of-the-box strategies for reaching consumers using innovative ideas and calculated risk. Maintained proper staffing and personnel management including recruiting, hiring, training & personnel documentation. Planned weekly sales/training meeting with ISRs along with any additional one-on-one training needed to ensure revenue standards were over-achieved.

Conceived & Drafted comprehensive B2B development programs adopted nationwide by 29 TMP publications 450 ISR's that provided training, direction & sales strategy for multi-media "PIE" (Print, Internet, Easy) bundled solutions. These programs quadrupled the volume of new business accounts from less than 20 to over 80 within 3 months thereby increasing revenue from $1,018 to $7,089 per week/per publication (pw/pp).

Designed, Organized & Trained four tier outbound hunter/farmer & content/customer care teams that generated over 1,300 new listings, delivered 26%-$7605 in enhancements, increased "relist" to over 93% & eliminated 100% of "stale & outdated" listings pw/pp.

Mapped Out & Initiated Omni channel customer contact diversification platforms: voice, chat, text, website & social media that quickly connected buyers to sellers & "Insta-Posted" content changes to the internet ramping customer interaction to over 97%.

Revamped & Overhauled formula for B2C/private-party accounts & introduced "Run-Till-Sold" packages sky-rocketing pw/pp growth from less than $2,536 in 2007 to over $10,253 by 2015, a percent increase of 294%.

Surpassed Projected Goals by at least 21% Y-O-Y by applying KPI's to create improved market growth strategies.

Advanced Call Center Technologies

Johnson City, Tennessee

Director of Call Center Operations

February 2007 - March 2008

Managed strategic planning and execution of all Call Center operations. Core duties included management and leadership of processes for the continuous improvement of the customer experience. Tactical emphasis was placed on customer care, quality management, workforce planning, recruiting, coaching & training. Performance metrics included call efficiency, low abandonment rate, high conversion rates, staffing utilization, acceptable turnover, & financial performance. A commitment to excellence was demonstrated through continuous staff development programs enhancing employee engagement, service, knowledge, skills, & morale.

Coached & Trained senior staff to develop & motivate TSR’s to convert canceled & lost accounts into new market share growth using product/consumer matching strategies that incorporated "apology/trial" based analysis which increased "win back" to 62%.

Directly Interfaced, Networked & Built Relationships with AT&T, Bank of America, Dish Network & Verizon Wireless growing hours billed, talk time billed, available time billed, sales kickers, quality kickers & tickets completed growing market share from less than 3% to 46% within six months.

Groomed, Managed & Mentored 5 operations managers, 20 supervisors & 480 professional staff that ensured smooth efficient services, consistent achievement & alignment of all financial & operational KPIs including Customer Satisfaction, First Contact Resolution Rate, Agent Utilization & Aggregate Call Center Performance. Exceeded 2006 call center benchmarks by 27%.

Quarterbacked & Executed Tactical Plans for all facets of contact center & operation’s departments, including forecasting, staffing, training, motivating employees, monitoring, quality control & analytical reporting which increased operational performance to 94%.

EcoWater Systems

Kingsport, Tennessee

Managing Director of Marketing

March 2003 - February 2007

Defined strategy for the development, execution & management of comprehensive marketing plans encompassing integrated marketing/promotional initiatives designed to penetrate and grow targeted markets. Communicated with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.

Created & Developed LADSI, a mathematical model for calculating relationships between leads, appointments, demos, sales & installs.

Implemented LADSI centric compensation plans that translated to a 56% increase in key performance metrics while reducing labor costs by over 50%.

Increased Top Line Growth per franchise location from $600,000 to $1.4 million.

Invented & Managed first computerized telemarketing auto-dialer campaign that expressly targeted AM/VM & delivered 15 second pre-recorded public-service/water quality survey announcements that generated over a 4% return in inbound marketing/calls.

Pioneered & Constructed 15 outbound marketing teams consisting of 3 surveyors/lead generators & 7 appointment setters 150 reps which produced in excess 4,500 surveys & 420 qualified appointments per shift while maintaining over a 50% demo/show rate.

Sprint Publishing & Advertising

Johnson City, Tennessee

National Account Manager

January 2002 - April 2004

Marketed & sold print, online, & search-engine advertising to existing & new accounts. Consulted with clients to assess specific business needs. Furnished targeted solutions to enhance client advertising programs, proved product value, & employed consultative selling to deliver client satisfaction. Managed & completed account workload within strict publishing deadline to ensure positive, sales close. Provided complete & accurate contracts, print orders, & sales reports. Assisted in collecting past due accounts. Conducted strategic planning for assignment completions.

Crafted & Formulated an interactive "client facing presentation" cloned by SPA applying Claritas segmentation analytics linking consumer behaviors to actionable strategies that closed 46% "1st rec. & 75% 2nd rec." advertising/marketing solutions.

Developed Strategic Advertising Plans & Brand Strategy for existing customers & new verticals achieving double-digit growth per canvas.

Managed national & co-op accounts overseeing a portfolio totaling in excess of $6 million in annual sales.

Ranked #1 in South East Division & #3 in the company for new accounts in 2002, #1 in SE Division & # 2 in company 2003.

Recovered $1.24 Million from lapsed & former customers by developing & initiating "win-back" programs applying "soft survey & back-door" closing methodologies.

Fairfield Marketing & Wyndham Resorts

Johnson City, Tennessee

Group Sales Director

March 1995 - December 2001

Fabricated strategic plans, objectives, & budgets through effective recruiting, training, motivation and evaluation. Ensured unit's performance was in line with corporate standards through the development of individual performance objectives for supervisors and other appropriate staff. Established and maintained management and performance controls by identifying, tracking, measuring and analyzing data to highlight problems, prevent losses, contain costs and develop process improvements.

Founded Flexible Time Schedules more than doubling SPH while reducing lost time & labor costs by 47%.

Improved Shift Revenue from $4,500 to $10,000. A Y-O-Y increase of $2.7 million.

Introduced Psycho-Geometric “one-call ABC benefit/feature scripting" (up-front commitments, tie-downs, trial & alternate closes) increasing Y-O-Y closing percent from 2% to 17%.

Reduced lead generation/acquisition from $1.27 to $0.03 saving $1.2 million annually.

EDUCATION:

Master of Business Administration (MBA)

Thomas Edison University

Trenton, New Jersey

2018

Bachelor of Science (BS)

East Tennessee State University

Johnson City, Tennessee

2000

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