Rodney Fisher

BUSINESS DEVELOPMENT MANAGER

Bellevue, WA 206-***-**** ac61ys@r.postjobfree.com linkedin.com/in/rodfisher1

LEADING BUSINESS GROWTH, MARKET EXPANSION & SALES

Offer 20+ years of expertise driving business development, strategy, brand management, and revenue for small and large technology organizations. Influence and drive global partnerships. Translate initiatives into detailed operation plans. Inspiring leader to business development and account management teams. Foster program development and revenue-sharing relationships. Consultant for key business growth activities.

Leadership Technology Sales New Business Development Channel Partner Sales Digital Media Web Advertising

New Product Development Market Analysis Relationship Building Partnerships Negotiation Partner Engagement

Sales Team Hiring, Mentoring & Supervision Team Building Licensing, Contracts & Pricing Strategy Communication

Vendor Management Stakeholder Relations Channel Strategy Solution Selling Content Distribution Social Media

MS Sales CRM Siebel SharePoint SQL Goldmine Act!: CRM comScore Webtrends

HIGHLIGHTS OF CAREER

Fisher Family Holdings – Seattle, WA May 2017 – Present

Commercial real estate leasing and property management.

Partner

Work closely with current renters to manage day to day issues. Negotiation of new contracts and management.

Amplero – Seattle, WA Jan 2017 – Apr 2017

Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

SALES SPECIALIST

Drove inbound and outbound sales for machine learning technology. Interfaced with new prospects. Presented to prospective customers. Expanded relationships with existing customers by supporting collaborative sales efforts to grow product lines. Led demand-generating marketing activities in the assigned market for the product specialty.

Intermedia – Bellevue, WA May 2015 – Jun 2017

Software as a Service (SaaS), voice services and business cloud email provider.

PARTNER ENABLEMENT MANAGER

Managed new reseller engagement, such as outreach, training, and initial orientation with tools and resources driving resellers to their first sale. Translated strategy into partner business plans and marketing campaigns based on business priorities. Conceptualized campaigns and events and drove creative elements with the team.

Boosted attendance at 27 upcoming events and webinars by identifying customers based on region and interest and contacting individual customers to improve event participation.

Closed 11% of new partners who signed-up as a reseller of Intermedia services by driving their first sales to close within a 30-day timeframe.

Bookey/Vega Consulting – Bellevue, WA Feb 2012 – Nov 2014

Offers consulting and talent on-demand services to help companies develop and sustain business and marketing strategies.

BUSINESS DEVELOPMENT MANAGER

Oversaw business development activities for Applications Experience Team Food and Drink applications that launched as the part of Windows 8.1. Coordinated partner relationships. Communicated between internal product teams and external partner representatives. Closed agreements as part of development projects.

Forged content partnerships, locating and cultivating relations with partners, such as Rovi, Fandango & GetGlue.

Located 750K recipes and launched an application as part of Windows 8.1 launch through liaising with partners and closing 35 agreements with chefs and food bloggers. Managed strategies for MSN and Bing Entertainment.

Microsoft – Redmond, WA Jan 1996 – Sept 2011

Develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and services.

PROGRAM MANAGER, ECOSYSTEM ENGAGEMENT TEAM (2009 – 2011)

Integral role as liaison between channel partners and the Windows Feature team. Worked across Microsoft functional groups to identify gaps, alliances, and dependencies. Oversaw Windows product strategy. Liaised with Ecosystem partners.

Served as subject matter expert on product trends, relating to Microsoft Online Stores and OEM Partners.

BUSINESS DEVELOPMENT MANAGER (2000 – 2009)

Created expansion of business development initiatives. Administered sales and technology teams and partner negotiations. Facilitated capture of new market and territories. Focused on product positioning and revenue generation. Maintained existing and forged new sales partnerships.

Created revenue-sharing relationships with 42 broadcasters for streaming video and 28 broadcasters for streaming audio. Negotiated contracts and oversaw all advertising program components.

Propelled streaming radio/video advertising revenues from zero to $14.3M; co-developed a series of digital media products that reached 26M+ global viewers/listeners.

Liaised with Windows branding team and 20+ audio engineers to create new “boot” and desktop sounds.

Negotiated and closed global worldwide music, movie and metadata deal for use in MSN, Windows and Xbox, valued at $11M.

ENTERPRISE SALES – CORPORATE ACCOUNT SALES (1997 – 2000)

Tasked with leading mid-sized corporate accounts in the Detroit region. Achieved promotion to the management of 80 key accounts in advertising, publishing, and media groups within the New York metro district.

Saved companies’ money by optimizing account statuses, increasing New York district sales 35%, along with $60M in revenue.

Built the Detroit district to rank 5th in the nation by researching, contacting, and closing business with more than 250 separate accounts.

CHANNEL SALES – ACCOUNT DEVELOPMENT SPECIALIST (1996 – 1997)

Achieved 115% of certification goal.

Led the assigned district to a #1 National Ranking in “Reseller Action Pack” sales.

EARLY CAREER

EGGHEAD SOFTWARE – Issaquah, WA

House Account Sales Manager

Executed outreach to developers for new carrier features for mobile applications. Handled sales of third-party software products. Led a team of 19 employees in all areas of training and development.

Generated $57M in revenue and triggered a 150% surge in sales by developing a team environment and cross-training account management staff. Engaged with each account and researched to maximize sales.

Drove account to the highest monthly sales of $1M+ by reaching out to every AT&T facility in the US to sell products and services. Worked on-site at AT&T inside purchasing organizations and staff.

Set up three locations in New Jersey, Florida, and North Carolina.

EDUCATION

University of Oregon – Eugene, OR

Bachelor of Arts, Political Science

Account Management Customer Engagement Sales Strategy

“Rod's passionate way of working is crucial to the success of our team. Not only does he keep us on top of market-relevant data, but continuously brings in new content partners from all over the world to improve the quality of our offerings.”

Marko Wollschlaegar, Wolfson Digital

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